Fran Sanmartín feels more like a creative than an advertising professional. So we wanted to have a talk with him about what he is passionate about: creativity. Creativity well understood. The one that goes beyond themainstreamand arises from observation,...
The 2030 Agenda is a call to action from the United Nations to companies, governments and many other social agents. Coca-Cola has picked up the slack and made sustainability one of its principles. The brand chose to commit to...
Those are the three words which drive CEU Advertising graduate David Rodríguez in his new role: Director of Strategic Planning at Cheil Worldwide in Spain. Down-to-earth, inquisitive and versatile, his advice to the creative people of tomorrow is to squeeze everything...
Selena is in the fourth year of her Bachelor’s Degree in Advertising and Public Relations and is well aware of how important it is to stay on top of the latest trends for a career in communication. She also...
They are called Generation Z, but “Z” is not for ZARA. We have set about to reflect on some of the fashion brands that are “made in Spain” and known to be connected to the new consumers born between...