It has finally happened: COIL has landed in our Marketing degree. It is a new, collaborative learning methodology, which will be gradually extended to the entire university and will bring a fresh dynamic to our classes. It is much...
Yves Saint Laurent, Chanel, Hermès or Louis Vuitton. Many of the big names in the fashion industry are French and are synonyms of luxury, chic and Rive Gauche. A sector, fashion and luxury, which is at the center of...
I’ve been writing on this blog for four months now, you've probably read some of my articles. I’ve been attending activities at CEU, interviewing students, professors and staff, taking pictures... I am a marketing and communication student from France...
We asked Laura to help us encourage other students from our campus in Elche to do an international placement under the Erasmus+ scheme. Said and done. This Marketing student shares with us the story of her first 30 days...
Is there any better way to study the four Ps of Marketing than having a workshop in the Central Market of Valencia? We don’t think so and neither do the students of our Pathway to Marketing. Therefore, last Wednesday professor Paco...

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Marketing 3.0

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To find marketing definition  is an easy task as there are many versions and just ask google you find hundreds. The issue is to...

What is marketing?

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Here are some definitions for marketing collected by our students: Mark Burgess – Managing Partner, Blue Focus Marketing. Marketing is the process by which a firm profitably translates...

Dukenet Markstrat 2016

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The international week and the game “Markstrat” has been very rewarding for me. Indeed it was a good opportunity to improve my communication in...

Dukenet markstrat 2016 approaches

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In a few weeks is going to start Dukenet Markstrat 2016 at Universidad CEU Cardenal Herrera. The biggest competition on Marketing Strategy supported by...
Laura, from Elche to Antwerp!

My Belgian adventure starts in Antwerp

We asked Laura to help us encourage other students from our campus in Elche to do an international placement under the Erasmus+ scheme. Said...