{"id":9893,"date":"2016-04-19T17:06:41","date_gmt":"2016-04-19T15:06:41","guid":{"rendered":"https:\/\/blog.uchceu.es\/publicidadyrrpp\/?p=9893"},"modified":"2019-11-21T17:30:23","modified_gmt":"2019-11-21T16:30:23","slug":"semana-naranja-below-por-entregas-1-dia","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/publicidadyrrpp\/semana-naranja-below-por-entregas-1-dia\/","title":{"rendered":"Semana Naranja Below por entregas. 1 d\u00eda"},"content":{"rendered":"<p>La semana del 11 al 15 de Abril ha estado repleta de actividades en el Grado de Publicidad. Con motivo de la celebraci\u00f3n del Naranja Below, concurso publicitario abierto a todos los alumnos del Grado, se han celebrado todo tipo de encuentros.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-9895 alignleft\" src=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/wp-content\/uploads\/sites\/10\/2016\/04\/SERGIO-IBORRA-315x236.jpg\" alt=\"SERGIO IBORRA\" width=\"315\" height=\"236\" srcset=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/wp-content\/uploads\/sites\/10\/2016\/04\/SERGIO-IBORRA-315x236.jpg 315w, https:\/\/blog.uchceu.es\/publicidadyrrpp\/wp-content\/uploads\/sites\/10\/2016\/04\/SERGIO-IBORRA-768x576.jpg 768w, https:\/\/blog.uchceu.es\/publicidadyrrpp\/wp-content\/uploads\/sites\/10\/2016\/04\/SERGIO-IBORRA-696x522.jpg 696w, https:\/\/blog.uchceu.es\/publicidadyrrpp\/wp-content\/uploads\/sites\/10\/2016\/04\/SERGIO-IBORRA.jpg 1600w\" sizes=\"auto, (max-width: 315px) 100vw, 315px\" \/><\/p>\n<p>Comenz\u00f3 el mi\u00e9rcoles 13 de Abril, con la entrega del Briefing por parte del anunciante \u00abCervezas artesanales La Socarrada\u00bb, Sergio Iborra traslad\u00f3 el encargo a todos los alumnos para que se pusieran a trabajar en acciones de promoci\u00f3n relacionadas con el punto de venta unido a la comunicaci\u00f3n on line.<\/p>\n<p>M\u00e1s tarde se inauguraron las IX Jornadas de Comunicaci\u00f3n y Marketing de Moda con la conferencia a cargo de Rosana Oliver de la empresa Araventum sobre: \u00abLa organizaci\u00f3n de eventos como herramienta de comunicaci\u00f3n de marcas de moda\u00bb. Tambi\u00e9n en el marco de estas Jornadas se desarrollo un Workshop de vestuario en cine, en el que han participado las dise\u00f1adoras <strong>Cristina Mart\u00edn<\/strong> (antigua alumna, tambi\u00e9n, de Comunicaci\u00f3n Audiovisual de la CEU-UCH) y <strong>Ana Herce<\/strong>.<\/p>\n<p>Por la tarde Josep Lozano imparti\u00f3 una sesi\u00f3n sobre <em><span style=\"font-family: Times\">Desfiles y fashion weeks como herramientas de comunicaci\u00f3n de las nuevas colecciones,<\/span><\/em> la importancia de las pasarelas de moda, las dificultades y ventajas que proporcionan a una marca, y las nuevas formas de adaptarse al mercado en tiempos de ajustes. Todas estas actividades en el primer d\u00eda de inauguraci\u00f3n de la Semana Naranja below<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9897 alignleft\" src=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/wp-content\/uploads\/sites\/10\/2016\/04\/josep-lozano-jornada-moda-ceu-696x464-315x210.jpg\" alt=\"josep-lozano-jornada-moda-ceu-696x464\" width=\"389\" height=\"260\" srcset=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/wp-content\/uploads\/sites\/10\/2016\/04\/josep-lozano-jornada-moda-ceu-696x464-315x210.jpg 315w, https:\/\/blog.uchceu.es\/publicidadyrrpp\/wp-content\/uploads\/sites\/10\/2016\/04\/josep-lozano-jornada-moda-ceu-696x464.jpg 696w\" sizes=\"auto, (max-width: 389px) 100vw, 389px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9896 alignleft\" src=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/wp-content\/uploads\/sites\/10\/2016\/04\/jornadas-com-y-mk-moda-ceu-696x464-315x210.jpg\" alt=\"jornadas-com-y-mk-moda-ceu-696x464\" width=\"383\" height=\"256\" srcset=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/wp-content\/uploads\/sites\/10\/2016\/04\/jornadas-com-y-mk-moda-ceu-696x464-315x210.jpg 315w, https:\/\/blog.uchceu.es\/publicidadyrrpp\/wp-content\/uploads\/sites\/10\/2016\/04\/jornadas-com-y-mk-moda-ceu-696x464.jpg 696w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La semana del 11 al 15 de Abril ha estado repleta de actividades en el Grado de Publicidad. Con motivo de la celebraci\u00f3n del Naranja Below, concurso publicitario abierto a todos los alumnos del Grado, se han celebrado todo tipo de encuentros. Comenz\u00f3 el mi\u00e9rcoles 13 de Abril, con la entrega del Briefing por parte [&hellip;]<\/p>\n","protected":false},"author":85,"featured_media":9895,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-9893","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-naranja-below"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Semana Naranja Below por entregas. 1 d\u00eda<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/semana-naranja-below-por-entregas-1-dia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Semana Naranja Below por entregas. 1 d\u00eda\" \/>\n<meta property=\"og:description\" content=\"La semana del 11 al 15 de Abril ha estado repleta de actividades en el Grado de Publicidad. Con motivo de la celebraci\u00f3n del Naranja Below, concurso publicitario abierto a todos los alumnos del Grado, se han celebrado todo tipo de encuentros. Comenz\u00f3 el mi\u00e9rcoles 13 de Abril, con la entrega del Briefing por parte [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/semana-naranja-below-por-entregas-1-dia\/\" \/>\n<meta property=\"og:site_name\" content=\"Publicidad y Relaciones P\u00fablicas UCH CEU\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PublicidadUCH\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-19T15:06:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-21T16:30:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/wp-content\/uploads\/sites\/10\/2016\/04\/SERGIO-IBORRA.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chari Garc\u00eda\" \/>\n<meta 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