{"id":3498,"date":"2008-10-09T02:00:00","date_gmt":"2008-10-09T00:00:00","guid":{"rendered":"https:\/\/blog.uchceu.es\/publicidadyrrpp\/2008\/10\/09\/p-fleming-y-dora-ibars-en-la-presentacion-del-libro-e-branding-posiciona-tu-marca-en-la-red\/"},"modified":"2017-06-29T13:24:20","modified_gmt":"2017-06-29T11:24:20","slug":"p-fleming-y-dora-ibars-en-la-presentacion-del-libro-e-branding-posiciona-tu-marca-en-la-red","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/publicidadyrrpp\/p-fleming-y-dora-ibars-en-la-presentacion-del-libro-e-branding-posiciona-tu-marca-en-la-red\/","title":{"rendered":"P. Fleming y Dora Ibars en la presentaci\u00f3n del libro \u00abe-Branding. Posiciona tu marca en la Red\u00bb"},"content":{"rendered":"<p><strong>P. Fleming<\/strong>, presidente de Barcelona Virtual, y <strong>Dora Ibars<\/strong>, Directora General de Promoci\u00f3n Institucional de la Generalitat Valenciana,\u00a0han intervenido en la presentaci\u00f3n del libro e-Branding. Posiciona tu marca en la Red, primera publicaci\u00f3n en Espa\u00f1a sobre marketing en Internet que regala un bono de 20 euros para anunciarse en Google.<!--more--><\/p>\n<p>En la obra se aborda el e-branding, el proceso de comunicaci\u00f3n de marketing y los aspectos para construir marca en Internet siguiendo las \u00faltimas t\u00e9cnicas publicitarias en el medio digital.<\/p>\n<p>Algunas ideas clave de Paul Fleming:<\/p>\n<p>&#8211; \u201cGrandes cambios que se est\u00e1n dando en estos momentos en la experiencia del consumidor con la marca\u201d. Uno de estos cambios es la desaparici\u00f3n del modelo cl\u00e1sico de comunicaci\u00f3n entre el emisor y el receptor.<\/p>\n<p>&#8211; el e-branding ayuda a conocer al \u2018fansumidor\u2019<br \/>\n&#8211; el e-branding crea afinidad y relaci\u00f3n<br \/>\n&#8211; el e-branding genera un ROI medible y eficaz<br \/>\n&#8211; el e-branding rompe barreras<\/p>\n<p>&#8211; \u201cLas nuevas marcas, son personas, no son s\u00f3lo logotipos, de ah\u00ed que los nuevos consumidores, las empresas y sus empleados busquen la autenticidad y formen parte de una marca viva\u201d<\/p>\n<p>Algunas ideas de Vicente Ros:<\/p>\n<p>&#8211; \u201cLa noci\u00f3n de valor y relaci\u00f3n son las piedras angulares de este libro, elementos fundamentales hoy d\u00eda en el marketing\u201d.<\/p>\n<p>&#8211;\u00a0\u201cM\u00e1s creatividad e innovaci\u00f3n en medios, y menos cantidad de impactos innecesarios\u201d.<\/p>\n<p>&#8211; El objetivo final debe ser \u201ccrear valor y conseguir estar entre los favoritos del usuario, que deja de ser consumidor para pasar a ser un fansumer\u201d.<\/p>\n<p>&#8211; \u201cAhora lo relevante ya no es el contenido sino lo que crea el usuario y ya no es llegar a todos sino llegar de manera segmentada, eficaz y controlada\u201d.<\/p>\n<p>Gracias a todos por acompa\u00f1arnos en un d\u00eda inolvidable&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>P. Fleming, presidente de Barcelona Virtual, y Dora Ibars, Directora General de Promoci\u00f3n Institucional de la Generalitat Valenciana,\u00a0han intervenido en la presentaci\u00f3n del libro e-Branding. Posiciona tu marca en la Red, primera publicaci\u00f3n en Espa\u00f1a sobre marketing en Internet que regala un bono de 20 euros para anunciarse en Google.<\/p>\n","protected":false},"author":87,"featured_media":7829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[205],"class_list":{"0":"post-3498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-formacion","8":"tag-presentacion"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>P. Fleming y Dora Ibars en la presentaci\u00f3n del libro &quot;e-Branding. 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