{"id":3486,"date":"2008-10-27T02:00:00","date_gmt":"2008-10-27T01:00:00","guid":{"rendered":"https:\/\/blog.uchceu.es\/publicidadyrrpp\/2008\/10\/27\/proyecto-democreated-brand\/"},"modified":"2017-06-29T13:10:40","modified_gmt":"2017-06-29T11:10:40","slug":"proyecto-democreated-brand","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/publicidadyrrpp\/proyecto-democreated-brand\/","title":{"rendered":"Pyoyecto democreated Brand"},"content":{"rendered":"<p>&nbsp;&nbsp;<\/p>\n<p align=\"justify\"><b>Ha empezado la cuenta atr&aacute;s: 100 d&iacute;as para que todos aquellos que lo deseen se conviertan en socios de DEMOCREATED&trade; BRAND, la primera marca democr&aacute;tica del mundo. Por primera vez, los consumidores podr&aacute;n participar activamente del proceso de creaci&oacute;n de una marca. <\/b><\/p>\n<div align=\"justify\">&nbsp;<\/div>\n<div align=\"justify\">La opini&oacute;n de los consumidores cuenta, ahora m&aacute;s que nunca. DEMOCREATED&trade; BRAND es una innovadora iniciativa que pretende que los consumidores tomen las decisiones, como si de un equipo de marketing real se tratara. Adem&aacute;s de poner de manifiesto y en acci&oacute;n la marca que les representa, los consumidores pasan a ser due&ntilde;os de su propia marca. Nace as&iacute; una nueva raza de consumidores: los ownsumers.<\/div>\n<div align=\"justify\">&nbsp;<\/div>\n<div align=\"justify\">Para Julio Wallovits, uno de los fundadores del proyecto:<\/div>\n<div align=\"justify\">&nbsp;<\/div>\n<div align=\"justify\">&ldquo;<em>Esto no es &uacute;nicamente un proyecto de comunicaci&oacute;n, o de marketing. Es un proyecto de liberaci&oacute;n para el ciudadano. Sirve para recordarnos a todos que los grandes pilares de la sociedad&nbsp;&ndash;los gobiernos, las instituciones, las corporaciones- pueden y deben ser lo que nosotros queramos que sean. <\/em><\/div>\n<div align=\"justify\">&nbsp;<\/div>\n<div align=\"justify\"><em>Es una reflexi&oacute;n tambi&eacute;n acerca de la era de la globalizaci&oacute;n. No podemos ir a para atr&aacute;s, las nuevas tecnolog&iacute;as apuntan a una comunidad global interconectada donde se contagian las cosas de forma horizontal y fulminante. Pero no s&oacute;lo se contagia lo malo. Tambi&eacute;n se puede globalizar la ilusi&oacute;n, las ganas de aprender y la inteligencia.&rdquo;<\/em><\/div>\n<div align=\"justify\">&nbsp;<\/div>\n<div align=\"justify\">La mec&aacute;nica es muy sencilla. El primer y &uacute;nico paso consiste en rellenar un cuestionario sobre el perfil de la marca, en el web www.democreated.com. Una vez haya respondido el cuestionario, el consumidor recibe una clave que le convierte en due&ntilde;o de una participaci&oacute;n de la marca. El plazo para asociarse, &uacute;nicamente 100 d&iacute;as. Agotado este tiempo, la marca se pondr&aacute; a la venta. En caso de obtener beneficios, se repartir&aacute; entre los que hayan participado el 80% del precio de venta de DEMOCREATED&trade;.<\/div>\n<div align=\"justify\">&nbsp;<\/div>\n<p align=\"justify\">Durante los 100 d&iacute;as que dure esta fase del proyecto, profesionales, expertos, entendidos y diletantes de todo tipo aportar&aacute;n su punto de vista en el DIARIO DEMOCREATED&trade; BRAND. En este blog se podr&aacute; seguir todo el proceso del proyecto.<\/p>\n<p align=\"justify\"><b>Documentos:<\/b><br \/>-Brief Universidades<br \/>-Ver Manifiesto<br \/>-Ver Nota de Prensa<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;&nbsp; Ha empezado la cuenta atr&aacute;s: 100 d&iacute;as para que todos aquellos que lo deseen se conviertan en socios de DEMOCREATED&trade; BRAND, la primera marca democr&aacute;tica del mundo. Por primera vez, los consumidores podr&aacute;n participar activamente del proceso de creaci&oacute;n de una marca. &nbsp; La opini&oacute;n de los consumidores cuenta, ahora m&aacute;s que nunca. DEMOCREATED&trade; [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":9015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-3486","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-creatividad-publicitaria"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pyoyecto democreated Brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/proyecto-democreated-brand\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pyoyecto democreated Brand\" \/>\n<meta property=\"og:description\" content=\"&nbsp;&nbsp; Ha empezado la cuenta atr&aacute;s: 100 d&iacute;as para que todos aquellos que lo deseen se conviertan en socios de DEMOCREATED&trade; BRAND, la primera marca democr&aacute;tica del mundo. 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