{"id":17223,"date":"2021-05-27T13:43:42","date_gmt":"2021-05-27T11:43:42","guid":{"rendered":"https:\/\/blog.uchceu.es\/publicidadyrrpp\/?page_id=17223"},"modified":"2021-06-10T15:11:22","modified_gmt":"2021-06-10T13:11:22","slug":"more-than-a-blog-about-advertising-and-pr","status":"publish","type":"page","link":"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/","title":{"rendered":"More than a blog about Advertising and PR"},"content":{"rendered":"<div id=\"tdi_1\" class=\"tdc-zone\"><div class=\"tdc_zone tdi_2  wpb_row td-pb-row\"  >\n<style scoped>\n\n\/* custom css *\/\n.tdi_2{\r\n                    min-height: 0;\r\n                }\n<\/style><div id=\"tdi_3\" class=\"tdc-row\"><div class=\"vc_row tdi_4  wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_4,\r\n                .tdi_4 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_4,\r\n\t\t\t\t.tdi_4 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4 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\"5\";\nblock_tdi_7.found_posts = \"24\";\nblock_tdi_7.header_color = \"\";\nblock_tdi_7.ajax_pagination_infinite_stop = \"\";\nblock_tdi_7.max_num_pages = \"5\";\ntdBlocksArray.push(block_tdi_7);\n<\/script><div class=\"td-block-title-wrap\"><\/div><div id=tdi_7 class=\"td_block_inner\">\r\n        <div class=\"td_module_14 td_module_wrap td-animation-stack\">\r\n            <div class=\"meta-info-container\">\r\n                <div class=\"td-module-thumb\"><a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/living-to-create-a-conversation-with-fran-sanmartin\/\" rel=\"bookmark\" class=\"td-image-wrap \" title=\"Living to create: a conversation with Fran Sanmart\u00edn\" ><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"385\" class=\"entry-thumb\" src=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/wp-content\/uploads\/sites\/10\/2021\/04\/fran_sanmartin_2-696x385.jpeg\"   alt=\"\" title=\"Living to create: a conversation with Fran Sanmart\u00edn\" \/><\/a><\/div>\r\n                <div class=\"td-module-meta-info\">\r\n                    <div class=\"td-module-meta-holder\">\r\n                        <h3 class=\"entry-title td-module-title\"><a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/living-to-create-a-conversation-with-fran-sanmartin\/\" rel=\"bookmark\" title=\"Living to create: a conversation with Fran Sanmart\u00edn\">Living to create: a conversation with Fran Sanmart\u00edn<\/a><\/h3>                                                <span class=\"td-post-author-name\"><a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/author\/sgomez\/\">Universidad CEU Cardenal Herrera<\/a><\/span>                                                <span class=\"td-module-comments\"><a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/living-to-create-a-conversation-with-fran-sanmartin\/#respond\">0<\/a><\/span>                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            <div class=\"td-excerpt\">\r\n                Fran Sanmart\u00edn feels more like a creative than an advertising professional. So we wanted to have a talk with him about what he is passionate about: creativity. Creativity well understood. The one that goes beyond themainstreamand arises from observation,...\r\n                <div class=\"td-read-more\">\r\n                    <a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/living-to-create-a-conversation-with-fran-sanmartin\/\">Read more<\/a>\r\n                <\/div>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n        \r\n        <div class=\"td_module_14 td_module_wrap td-animation-stack\">\r\n            <div class=\"meta-info-container\">\r\n                <div class=\"td-module-thumb\"><a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/sustainability-and-communication-the-coca-cola-case\/\" rel=\"bookmark\" class=\"td-image-wrap \" title=\"Sustainability and Communication: the Coca\u2013Cola case\" ><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"385\" class=\"entry-thumb\" src=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/wp-content\/uploads\/sites\/10\/2021\/03\/coca-cola-hagamoslo-juntos-696x385.jpeg\"   alt=\"\" title=\"Sustainability and Communication: the Coca\u2013Cola case\" \/><\/a><\/div>\r\n                <div class=\"td-module-meta-info\">\r\n                    <div class=\"td-module-meta-holder\">\r\n                        <h3 class=\"entry-title td-module-title\"><a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/sustainability-and-communication-the-coca-cola-case\/\" rel=\"bookmark\" title=\"Sustainability and Communication: the Coca\u2013Cola case\">Sustainability and Communication: the Coca\u2013Cola case<\/a><\/h3>                                                <span class=\"td-post-author-name\"><a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/author\/sgomez\/\">Universidad CEU Cardenal Herrera<\/a><\/span>                                                <span class=\"td-module-comments\"><a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/sustainability-and-communication-the-coca-cola-case\/#respond\">0<\/a><\/span>                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            <div class=\"td-excerpt\">\r\n                The 2030 Agenda is a call to action from the United Nations to companies, governments and many other social agents. Coca-Cola has picked up the slack and made sustainability one of its principles. The brand chose to commit to...\r\n                <div class=\"td-read-more\">\r\n                    <a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/sustainability-and-communication-the-coca-cola-case\/\">Read more<\/a>\r\n                <\/div>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n        \r\n        <div class=\"td_module_14 td_module_wrap td-animation-stack\">\r\n            <div class=\"meta-info-container\">\r\n                <div class=\"td-module-thumb\"><a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/exciting-challenging-and-thought-provoking-working-in-advertising-at-cheil-worldwide\/\" rel=\"bookmark\" class=\"td-image-wrap \" title=\"Exciting, challenging, and thought-provoking: working in advertising at Cheil Worldwide\" ><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"385\" class=\"entry-thumb\" src=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/wp-content\/uploads\/sites\/10\/2020\/09\/cheil-696x385.jpg\"   alt=\"\" title=\"Exciting, challenging, and thought-provoking: working in advertising at Cheil Worldwide\" \/><\/a><\/div>\r\n                <div class=\"td-module-meta-info\">\r\n                    <div class=\"td-module-meta-holder\">\r\n                        <h3 class=\"entry-title td-module-title\"><a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/exciting-challenging-and-thought-provoking-working-in-advertising-at-cheil-worldwide\/\" rel=\"bookmark\" title=\"Exciting, challenging, and thought-provoking: working in advertising at Cheil Worldwide\">Exciting, challenging, and thought-provoking: working in advertising at Cheil Worldwide<\/a><\/h3>                                                <span class=\"td-post-author-name\"><a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/author\/tsoriano\/\">Universidad CEU Cardenal Herrera<\/a><\/span>                                                <span class=\"td-module-comments\"><a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/exciting-challenging-and-thought-provoking-working-in-advertising-at-cheil-worldwide\/#respond\">0<\/a><\/span>                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            <div class=\"td-excerpt\">\r\n                Those are the three words which drive CEU Advertising graduate David Rodr\u00edguez\u00a0in his new role:\u00a0Director of Strategic Planning at Cheil Worldwide in Spain. Down-to-earth, inquisitive and versatile, his advice to the creative people of tomorrow is to squeeze everything...\r\n                <div class=\"td-read-more\">\r\n                    <a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/exciting-challenging-and-thought-provoking-working-in-advertising-at-cheil-worldwide\/\">Read more<\/a>\r\n                <\/div>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n        \r\n        <div class=\"td_module_14 td_module_wrap td-animation-stack\">\r\n            <div class=\"meta-info-container\">\r\n                <div class=\"td-module-thumb\"><a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/selena-a-communication-professional-in-the-making\/\" rel=\"bookmark\" class=\"td-image-wrap \" title=\"Selena, a communication professional in the making\" ><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"385\" class=\"entry-thumb\" src=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/wp-content\/uploads\/sites\/10\/2020\/05\/Selena-aula-696x385.jpg\"   alt=\"\" title=\"Selena, a communication professional in the making\" \/><\/a><\/div>\r\n                <div class=\"td-module-meta-info\">\r\n                    <div class=\"td-module-meta-holder\">\r\n                        <h3 class=\"entry-title td-module-title\"><a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/selena-a-communication-professional-in-the-making\/\" rel=\"bookmark\" title=\"Selena, a communication professional in the making\">Selena, a communication professional in the making<\/a><\/h3>                                                <span class=\"td-post-author-name\"><a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/author\/tsoriano\/\">Universidad CEU Cardenal Herrera<\/a><\/span>                                                <span class=\"td-module-comments\"><a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/selena-a-communication-professional-in-the-making\/#respond\">0<\/a><\/span>                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            <div class=\"td-excerpt\">\r\n                Selena is in the fourth year of her Bachelor\u2019s Degree in Advertising and Public Relations and is well aware of how important it is to stay on top of the latest trends for a career in communication. She also...\r\n                <div class=\"td-read-more\">\r\n                    <a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/selena-a-communication-professional-in-the-making\/\">Read more<\/a>\r\n                <\/div>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n        \r\n        <div class=\"td_module_14 td_module_wrap td-animation-stack\">\r\n            <div class=\"meta-info-container\">\r\n                <div class=\"td-module-thumb\"><a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/generation-zs-favourite-spanish-fashion-brands\/\" rel=\"bookmark\" class=\"td-image-wrap \" title=\"Generation Z\u2019s favourite Spanish fashion brands\" ><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"385\" class=\"entry-thumb\" src=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/wp-content\/uploads\/sites\/10\/2019\/03\/teenagers-e1553257790232-696x385.jpeg\"   alt=\"\" title=\"Generation Z\u2019s favourite Spanish fashion brands\" \/><\/a><\/div>\r\n                <div class=\"td-module-meta-info\">\r\n                    <div class=\"td-module-meta-holder\">\r\n                        <h3 class=\"entry-title td-module-title\"><a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/generation-zs-favourite-spanish-fashion-brands\/\" rel=\"bookmark\" title=\"Generation Z\u2019s favourite Spanish fashion brands\">Generation Z\u2019s favourite Spanish fashion brands<\/a><\/h3>                                                <span class=\"td-post-author-name\"><a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/author\/tsoriano\/\">Universidad CEU Cardenal Herrera<\/a><\/span>                                                <span class=\"td-module-comments\"><a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/generation-zs-favourite-spanish-fashion-brands\/#respond\">0<\/a><\/span>                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            <div class=\"td-excerpt\">\r\n                They are called Generation Z, but \u201cZ\u201d is not for ZARA. We have set about to reflect on some of the fashion brands that are \u201cmade in Spain\u201d and known to be connected to the new consumers born between...\r\n                <div class=\"td-read-more\">\r\n                    <a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/generation-zs-favourite-spanish-fashion-brands\/\">Read more<\/a>\r\n                <\/div>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n        <\/div><div class=\"td-load-more-wrap\"><a href=\"#\" class=\"td_ajax_load_more td_ajax_load_more_js\"  aria-label=\"load_more\" id=\"next-page-tdi_7\" data-td_block_id=\"tdi_7\">Load more<i class=\"td-icon-font td-icon-menu-down\"><\/i><\/a><\/div><\/div> <!-- .\/block --><\/div><\/div><div class=\"vc_column tdi_9  wpb_column vc_column_container tdc-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_9{\r\n                    vertical-align: baseline;\r\n                }.tdi_9 > .wpb_wrapper,\r\n\t\t\t\t.tdi_9 > .wpb_wrapper > 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class=\"td-block-title\"><span>Categor\u00edas<\/span><\/h4>\n\t\t\t<ul>\n\t\t\t\t\t<li class=\"cat-item cat-item-606\"><a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/category\/advertising-creativity\/\">Advertising Creativity<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-598\"><a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/category\/alumni-en\/\">Alumni<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-599\"><a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/category\/communication-and-fashion\/\">Communication and Fashion<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-607\"><a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/category\/events\/\">Events<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-611\"><a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/category\/our-students\/\">Our Students<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-609\"><a href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/category\/training\/\">Training<\/a>\n<\/li>\n\t\t\t<\/ul>\n\n\t\t\t<\/aside><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-17223","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>More than a blog about Advertising and PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/publicidadyrrpp\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More than a blog 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