{"id":856,"date":"2013-01-17T11:59:28","date_gmt":"2013-01-17T10:59:28","guid":{"rendered":"https:\/\/blog.uchceu.es\/direccion-empresas-marketing\/?p=856"},"modified":"2021-04-29T09:13:18","modified_gmt":"2021-04-29T07:13:18","slug":"ikea-en-valencia","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/ikea-en-valencia\/","title":{"rendered":"Geomarketing y la localizaci\u00f3n de Ikea en Valencia"},"content":{"rendered":"<p>Viendo un mapa de Espa\u00f1a con las localizaciones del gigante sueco Ikea, llama la atenci\u00f3n el <strong>vac\u00edo existente en el arco mediterr\u00e1neo<\/strong> a la altura de la Comunitat Valenciana. Durante los \u00faltimos a\u00f1os Ikea ha seguido una pol\u00edtica de distribuci\u00f3n de implantar puntos de venta a menos de una hora de viaje de su p\u00fablico objetivo, cosa que no se cumpl\u00eda para la Comunitat Valenciana.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-883\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2013\/01\/mapa-ikea-300x300.jpg\" alt=\"mapa ikea de puntos de venta en la pen\u00ednsula ib\u00e9rica\" width=\"300\" height=\"300\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2013\/01\/mapa-ikea-300x300.jpg 300w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2013\/01\/mapa-ikea-140x140.jpg 140w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2013\/01\/mapa-ikea-280x280.jpg 280w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2013\/01\/mapa-ikea.jpg 367w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>En el caso de nuestra Comunitat, se deja desatendida a una poblaci\u00f3n de mas de 5 millones de habitantes. En concreto la distancia de Valencia capital a un centro Ikea est\u00e1 entorno a las 3 horas de viaje exceptuando Murcia algo m\u00e1s pr\u00f3xima pero tal y como indica en su art\u00edculo las is\u00f3cronas de Ikea nuestro amigo Juan Adsuara\u00a0\u00a0\u00a0este panorama va a cambiar en breve, pues en el mes de noviembre <a title=\"Ikea abrir\u00e1 en Valencia\" href=\"https:\/\/www.expansion.com\/2012\/11\/13\/valencia\/1352801486.html\" target=\"_blank\" rel=\"noopener noreferrer\">Ikea anunci\u00f3 la apertura de su primer centro en la Comunitat<\/a>\u00a0Valencia en la ciudad de Alfafar, a escasos kil\u00f3metros del centro de la ciudad de Valencia.<\/p>\n<p>Seg\u00fan los\u00a0<a title=\"modelo gravitatorio de atracci\u00f3n comercial\" href=\"http:\/\/www.hypergeo.eu\/spip.php?article168\" target=\"_blank\" rel=\"noopener noreferrer\">modelos gravitatorios<\/a>\u00a0de atracci\u00f3n comercial\u00a0que convierten en polos de atracci\u00f3n ciertas \u00e1reas comerciales y que se basan en la teor\u00eda formulada por Newton. Madrid a pesar de ser el centro m\u00e1s lejano ha atra\u00eddo muchos clientes por su gran oferta comercial.<\/p>\n<p>Valencia Murcia\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 231 Km.<\/p>\n<p>Valencia Zaragoza\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 322 Km.<\/p>\n<p>Valencia\u00a0 Barcelona\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 349 Km.<\/p>\n<p>Valencia Madrid\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 355 Km.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-886\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2013\/01\/logo-ikea.jpg\" alt=\"\" width=\"240\" height=\"160\" \/>Valencia ha sido considerada un <strong>cabecera de \u00e1rea<\/strong> dentro de la estrategia de localizaci\u00f3n de la compa\u00f1\u00eda sueca, y tan solo impedimentos administrativos han retrasado la apertura en nuestra ciudad. Hasta esta nueva apertura Valencia era un <strong>punto de ruptura o indiferencia<\/strong> pues ten\u00edamos muy pr\u00f3ximos 4 centros de Ikea y resultaba pr\u00e1cticamente indiferente acudir a uno u otro, pero este punto de ruptura cambia y Alicante se convertir\u00e1 en un punto de ruptura entre el centro Ikea de Alfafar y el de Murcia.<\/p>\n<p>Los responsables de marketing de las empresas realizan estudios de geomarketing para sus estrategias de localizaci\u00f3n de puntos de venta y en un futuro cercano dispondr\u00e1n de una nueva herramienta ofrecida por <a title=\"post sobre radar search de google maps\" href=\"https:\/\/blog.uchceu.es\/marketing\/radar-search-google-maps\/\" target=\"_blank\" rel=\"noopener noreferrer\">google maps: radar search<\/a>. Hasta entonces esperaremos la apertura de Ikea en Valencia<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viendo un mapa de Espa\u00f1a con las localizaciones del gigante sueco Ikea, llama la atenci\u00f3n el vac\u00edo existente en el arco mediterr\u00e1neo a la altura de la Comunitat Valenciana. Durante los \u00faltimos a\u00f1os Ikea ha seguido una pol\u00edtica de distribuci\u00f3n de implantar puntos de venta a menos de una hora de viaje de su p\u00fablico [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[109,157,175],"class_list":{"0":"post-856","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-del-sector","8":"tag-distribucion","9":"tag-geomarketing","10":"tag-ikea"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Geomarketing y la localizaci\u00f3n de Ikea en Valencia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/ikea-en-valencia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Geomarketing y la localizaci\u00f3n de Ikea en Valencia\" \/>\n<meta property=\"og:description\" content=\"Viendo un mapa de Espa\u00f1a con las localizaciones del gigante sueco Ikea, llama la atenci\u00f3n el vac\u00edo existente en el arco mediterr\u00e1neo a la altura de la Comunitat Valenciana. 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