{"id":839,"date":"2012-12-11T08:38:13","date_gmt":"2012-12-11T07:38:13","guid":{"rendered":"https:\/\/blog.uchceu.es\/direccion-empresas-marketing\/?p=839"},"modified":"2017-11-28T17:48:01","modified_gmt":"2017-11-28T16:48:01","slug":"radar-search-google-maps","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/radar-search-google-maps\/","title":{"rendered":"Radar search, nueva aplicaci\u00f3n de google maps"},"content":{"rendered":"<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-840\" src=\"https:\/\/blog.uchceu.es\/marketing\/radar-search-google-maps\/\" alt=\"Radar search google maps\" width=\"300\" height=\"227\" \/><\/p>\n<p>Hace unos d\u00edas que google maps ha incorporado nuevas aplicaciones y elementos. Entre ellas cabe desatacar la radar search, que permitir\u00e1 seleccionar en una zona concreta una tipolog\u00eda de negocio. En color rojo se destacan las zonas con mas negocios y en azul las de menos. Esta herramienta ser\u00e1 de gran utilidad para la gesti\u00f3n de la localizaci\u00f3n de nuevos negocios.<\/p>\n<div>Desde la perspectiva de demanda o del comprador permite localizar una zona donde existen mas negocios de la tipolog\u00eda que busca y por tanto dirigir su compra hacia una zona geogr\u00e1fica concreta.<\/div>\n<div>Desde el punto de vista de la oferta, es decir desde la empresa que desea ubicar un nuevo negocio, seleccionar la zona dentro de la cu\u00e1l es rentable establecer un punto de venta y donde hay una mayor saturaci\u00f3n de negocios similares.<\/div>\n<div><\/div>\n<div>El geomarketing o ubicaci\u00f3n geogr\u00e1fica de un punto de venta atendiendo a criterios marketing puede dar un gran salto cualitativo con esta herramienta, pues hasta ahora resultaba complejo y caro desarrollar un mapa con dicha informaci\u00f3n.<\/div>\n<div><\/div>\n<div>Google radar research estar\u00e1 disponible, en breve, para desarrolladores y esperamos impacientes ver su aplicaci\u00f3n al mundo del marketing y la distribuci\u00f3n comercial.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hace unos d\u00edas que google maps ha incorporado nuevas aplicaciones y elementos. Entre ellas cabe desatacar la radar search, que permitir\u00e1 seleccionar en una zona concreta una tipolog\u00eda de negocio. En color rojo se destacan las zonas con mas negocios y en azul las de menos. Esta herramienta ser\u00e1 de gran utilidad para la gesti\u00f3n [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[109,157,158],"class_list":{"0":"post-839","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-del-sector","8":"tag-distribucion","9":"tag-geomarketing","10":"tag-google"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Radar search, nueva aplicaci\u00f3n de google maps<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/radar-search-google-maps\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Radar search, nueva aplicaci\u00f3n de google maps\" \/>\n<meta property=\"og:description\" content=\"Hace unos d\u00edas que google maps ha incorporado nuevas aplicaciones y elementos. Entre ellas cabe desatacar la radar search, que permitir\u00e1 seleccionar en una zona concreta una tipolog\u00eda de negocio. En color rojo se destacan las zonas con mas negocios y en azul las de menos. 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