{"id":832,"date":"2012-12-10T20:19:33","date_gmt":"2012-12-10T19:19:33","guid":{"rendered":"https:\/\/blog.uchceu.es\/direccion-empresas-marketing\/?p=832"},"modified":"2021-10-04T17:10:10","modified_gmt":"2021-10-04T15:10:10","slug":"la-bcg-y-matrices","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/la-bcg-y-matrices\/","title":{"rendered":"La BCG y Matrices como herramienta de an\u00e1lisis estrat\u00e9gico"},"content":{"rendered":"<p>Las matrices son herramientas para el an\u00e1lisis de una situaci\u00f3n y como apoyo a la toma de decisiones en la empresa. Pero hay que tener claro que no determinan la estrategia a seguir, esto es tarea de los responsables de una compa\u00f1\u00eda.<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-834\" src=\"https:\/\/blog.uchceu.es\/marketing\/la-bcg-y-matrices\/\" alt=\"\" width=\"300\" height=\"174\" \/>La matriz m\u00e1s conocida es la del Boston Consultin Group o matriz BCG, su sencillez la hace muy \u00fatil para el an\u00e1lisis de cartera de productos, aunque podemos encontrar multitud de aplicaci\u00f3n como la matriz de contenidos que os recomiendo.<\/p>\n<p>Analizando el crecimiento del mercado y la cuota que tiene nuestro producto respecto del l\u00edder nos determina cuatro cuadrantes:<\/p>\n<p><strong>Productos Dilema, Productos Estrella, Productos Vaca y Productos Perro.<\/strong><\/p>\n<ul>\n<li>Dilema: Alto crecimiento y baja cuota de mercado.\u00a0 Grandes inversiones.<\/li>\n<li>Estrella: Crecimiento y cuota de mercado elevados. Inversiones considerables.<\/li>\n<li>Vaca: Bajo crecimiento y cuota de mercado elevada. Poca inversi\u00f3n=Alta productividad.<\/li>\n<li>Perro: Crecimiento y cuota de mercado bajos. No son fuentes importantes de ingresos.<\/li>\n<\/ul>\n<p>El diagn\u00f3stico estrat\u00e9gico de la cartera permite:<\/p>\n<ul>\n<li>Determinar la estrategia a considerar<\/li>\n<li>Apreciar las necesidades financieras y el potencial de rentabilidad<\/li>\n<li>Evaluar el equilibrio de la cartera de negocios<\/li>\n<li>Construir escenarios de desarrollo<\/li>\n<li>Calcular la masa de cash \u2013 flows<\/li>\n<li>Analizar la desviaci\u00f3n estrat\u00e9gica<\/li>\n<li>Identificar los medios a poner en marcha para absorber la desviaci\u00f3n<\/li>\n<\/ul>\n<p>Pero recuerda que la matriz no es capaz de tomar decisiones. Eso es tarea de las personas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las matrices son herramientas para el an\u00e1lisis de una situaci\u00f3n y como apoyo a la toma de decisiones en la empresa. Pero hay que tener claro que no determinan la estrategia a seguir, esto es tarea de los responsables de una compa\u00f1\u00eda. La matriz m\u00e1s conocida es la del Boston Consultin Group o matriz BCG, [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-832","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categorizar"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La BCG y Matrices como herramienta de an\u00e1lisis estrat\u00e9gico<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/la-bcg-y-matrices\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La BCG y Matrices como herramienta de an\u00e1lisis estrat\u00e9gico\" \/>\n<meta property=\"og:description\" content=\"Las matrices son herramientas para el an\u00e1lisis de una situaci\u00f3n y como apoyo a la toma de decisiones en la empresa. 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