{"id":672,"date":"2012-10-22T13:07:27","date_gmt":"2012-10-22T11:07:27","guid":{"rendered":"https:\/\/blog.uchceu.es\/direccion-empresas-marketing\/?p=672"},"modified":"2019-06-05T15:25:53","modified_gmt":"2019-06-05T13:25:53","slug":"marketing-days-verdifresh","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/marketing-days-verdifresh\/","title":{"rendered":"Marketing e Innovaci\u00f3n de producto en tiempos dif\u00edciles"},"content":{"rendered":"<p>Roberto Pons, Responsable de Marketing y Comunicaci\u00f3n de G.A.C. cuya marca de referencia es Verdifresh estar\u00e1 en los marketing days el martes 30 de octubre. En doble jornada de ma\u00f1ana a las 11,30 y tarde a las 16,30 los alumnos y amigos de la Universidad CEU Cardenal Herrera podr\u00e1n asistir a la conferencia cuyo t\u00edtulo es: marketing e innovaci\u00f3n en tiempos dif\u00edciles. \u00a0Puedes inscribirte de manera gratuita en\u00a0nuestra web\u00a0<\/p>\n Roberto Pons de Verdifresh\n<p>Los marketing days pretenden acercar a profesionales del marketing a nuestra Universidad. En el curso pasado contamos con la presencia de Marcos de Quinto Presidente de CocaCola, Luis G\u00f3mez director de marca de Iberdrola y Cristobal Fernandez director de comunicaci\u00f3n de tuenti entre otros grandes profesionales.<\/p>\n<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<p>Tras las experiencias de grandes compa\u00f1\u00edas nacionales ha llegado el momento de compartir con una empresa valenciana y que es un referente en el mundo de la innovaci\u00f3n.<\/p>\n<p>El Grupo Alimentario Citrus desarrolla y comercializa productos que se caracterizan por ser naturales y estar elaborados con ingredientes de primera calidad, principalmente diferentes tipos de ensaladas y verduras listas para cocinar, productos de alimentaci\u00f3n infantil y productos saludables listos para su consumo.<br \/>\nCon una experiencia de m\u00e1s de 10 a\u00f1os en el sector alimentario, cerca de 600 empleados y una clara apuesta por la orientaci\u00f3n al cliente y al consumidor final a trav\u00e9s de la calidad e innovaci\u00f3n en la alimentaci\u00f3n, las tres empresas (Verdifresh, Mesturados Canarios y Alnut) agrupadas en GAC (Grupo Alimentario Citrus) han obtenido durante 2011 una facturaci\u00f3n de 84 millones de euros. El grupo es interproveedor de Mercadona, lo que le permite disponer de una red de distribuci\u00f3n de m\u00e1s de 1.300 puntos de venta en toda Espa\u00f1a.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roberto Pons, Responsable de Marketing y Comunicaci\u00f3n de G.A.C. cuya marca de referencia es Verdifresh estar\u00e1 en los marketing days el martes 30 de octubre. En doble jornada de ma\u00f1ana a las 11,30 y tarde a las 16,30 los alumnos y amigos de la Universidad CEU Cardenal Herrera podr\u00e1n asistir a la conferencia cuyo t\u00edtulo [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[224,240,292],"class_list":{"0":"post-672","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-formacion","8":"tag-marketing-days","9":"tag-mercadona","10":"tag-producto"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing e Innovaci\u00f3n de producto en tiempos dif\u00edciles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/marketing-days-verdifresh\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing e Innovaci\u00f3n de producto en tiempos dif\u00edciles\" \/>\n<meta property=\"og:description\" content=\"Roberto Pons, Responsable de Marketing y Comunicaci\u00f3n de G.A.C. cuya marca de referencia es Verdifresh estar\u00e1 en los marketing days el martes 30 de octubre. 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