{"id":560,"date":"2012-09-05T10:48:03","date_gmt":"2012-09-05T08:48:03","guid":{"rendered":"https:\/\/blog.uchceu.es\/direccion-empresas-marketing\/?p=560"},"modified":"2021-04-29T09:13:18","modified_gmt":"2021-04-29T07:13:18","slug":"mercadona-y-la-subida-del-iva","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/","title":{"rendered":"Mercadona y la subida del IVA"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-561\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2012\/09\/ticket-mercadona-iva-225x300.jpg\" alt=\"Ticket de compra de mercadona\" width=\"225\" height=\"300\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2012\/09\/ticket-mercadona-iva-225x300.jpg 225w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2012\/09\/ticket-mercadona-iva-768x1024.jpg 768w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2012\/09\/ticket-mercadona-iva-696x928.jpg 696w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/p>\n<p>Desde hace semanas estamos escuchando noticias respecto de la subida del IVA del 1 de septiembre y su repercusi\u00f3n en los bolsillos de los ciudadanos. He le\u00eddo noticias que comentaban que dicha subida supon\u00eda m\u00ednimo 300 euros por persona y a\u00f1o, por lo que en una familia de 4 miembros la repercusi\u00f3n ser\u00eda de 1.200 euros en un a\u00f1o.<\/p>\n<p>El precio es una variable fundamental en la pol\u00edtica de marketing de cualquier compa\u00f1\u00eda y a nuestros alumnos del Grado y del<strong>\u00a0MDM M\u00e1ster en Direcci\u00f3n de Marketing<\/strong>\u00a0les insistimos mucho es su car\u00e1cter estrat\u00e9gico. Prueba de su importancia es la acertada pol\u00edtica comercial desarrollada por\u00a0<strong>Mercadona<\/strong>\u00a0en los \u00faltimos a\u00f1os y sobre todo a ra\u00edz de la crisis, que comenz\u00f3 en el 2008. Fue la primera compa\u00f1\u00eda en dar la cara por el consumidor y ajustar sus precios a costa de sus\u00a0beneficios.\u00a0Con una estrategia basada en la\u00a0<strong>cultura del esfuerzo,<\/strong>\u00a0redujo sus beneficios en el 2008 y hasta el 2010 no ha recuperado dicho nivel. Dicha bajada de precios supuso mas de un 14% de ahorro para sus clientes y varios millones menos de beneficios para el Sr. Roig.<\/p>\n<p>Dentro del competido mercado de la distribuci\u00f3n alimentaria otras compa\u00f1\u00edas han tardado demasiado en reaccionar a la crisis y a los cambios de comportamiento de los consumidores y en este caso est\u00e1<a title=\"El Corte Ingl\u00e9s\" href=\"https:\/\/www.elmundo.es\/elmundo\/2012\/06\/07\/economia\/1339062555.html\" target=\"_blank\" rel=\"noopener\"> <strong>El Corte Ingl\u00e9s.<\/strong>\u00a0<\/a><\/p>\n<p>En el mes de junio anunci\u00f3 un abaratamiento de precios de hasta un 20% en m\u00e1s de 5.000 productos<strong> <\/strong>vinculados a la cesta de la compra, dentro de una nueva estrategia que busca adaptar el precio al de la competencia, y de responder a las demandas del consumidor.<\/p>\n<p>Pero que es lo que ocurri\u00f3 ayer d\u00eda 1 de septiembre con la entrada en vigor del nuevo tipo del IVA. Pues <a href=\"https:\/\/www.lasprovincias.es\/v\/20120831\/economia\/mercadona-trasladara-subida-clientes-20120831.html\" target=\"_blank\" rel=\"noopener\">Mercadona<\/a> ha mantenido su compromiso de no subir el precio, tal y como anunci\u00f3 asume la subida del IVA junto a sus interproveedores. Aunque para realizar un correcto an\u00e1lisis deber\u00edamos estudiar el precio antes del anuncio de la subida del IVA para comprobar que no han incrementado precios de forma escalonada en las \u00faltimas semanas.<\/p>\n<p>Ah\u00ed va la prueba sobre una serie de productos de mi cesta de la compra:<\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"144\">producto<\/td>\n<td valign=\"top\" width=\"144\">Precio en agosto<\/td>\n<td valign=\"top\" width=\"144\">Precio en septiembre<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"144\">Lechuga coraz\u00f3n<\/td>\n<td valign=\"top\" width=\"144\">\n<p align=\"center\">1,55<\/p>\n<\/td>\n<td valign=\"top\" width=\"144\">\n<p align=\"center\">1,35<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"144\">Fuet espetec<\/td>\n<td valign=\"top\" width=\"144\">\n<p align=\"center\">1,89<\/p>\n<\/td>\n<td valign=\"top\" width=\"144\">\n<p align=\"center\">1,89<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"144\">Pan multicereales<\/td>\n<td valign=\"top\" width=\"144\">\n<p align=\"center\">1,60<\/p>\n<\/td>\n<td valign=\"top\" width=\"144\">\n<p align=\"center\">1,60<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"144\">Pechuga de Pavo<\/td>\n<td valign=\"top\" width=\"144\">\n<p align=\"center\">1,89<\/p>\n<\/td>\n<td valign=\"top\" width=\"144\">\n<p align=\"center\">1,89<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"144\">Aceite virgen<\/td>\n<td valign=\"top\" width=\"144\">\n<p align=\"center\">2,65<\/p>\n<\/td>\n<td valign=\"top\" width=\"144\">\n<p align=\"center\">2,65<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"144\">Queso rallado<\/td>\n<td valign=\"top\" width=\"144\">\n<p align=\"center\">0,89<\/p>\n<\/td>\n<td valign=\"top\" width=\"144\">\n<p align=\"center\">0,89<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"144\">Mezcla 4 quesos<\/td>\n<td valign=\"top\" width=\"144\">\n<p align=\"center\">1,55<\/p>\n<\/td>\n<td valign=\"top\" width=\"144\">\n<p align=\"center\">1,55<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"144\">Salami extra<\/td>\n<td valign=\"top\" width=\"144\">\n<p align=\"center\">1,35<\/p>\n<\/td>\n<td valign=\"top\" width=\"144\">\n<p align=\"center\">1,35<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Desde hace semanas estamos escuchando noticias respecto de la subida del IVA del 1 de septiembre y su repercusi\u00f3n en los bolsillos de los ciudadanos. He le\u00eddo noticias que comentaban que dicha subida supon\u00eda m\u00ednimo 300 euros por persona y a\u00f1o, por lo que en una familia de 4 miembros la repercusi\u00f3n ser\u00eda de 1.200 [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[115,240,284],"class_list":{"0":"post-560","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-del-sector","8":"tag-el-corte-ingles","9":"tag-mercadona","10":"tag-precio"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mercadona y la subida del IVA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercadona y la subida del IVA\" \/>\n<meta property=\"og:description\" content=\"Desde hace semanas estamos escuchando noticias respecto de la subida del IVA del 1 de septiembre y su repercusi\u00f3n en los bolsillos de los ciudadanos. He le\u00eddo noticias que comentaban que dicha subida supon\u00eda m\u00ednimo 300 euros por persona y a\u00f1o, por lo que en una familia de 4 miembros la repercusi\u00f3n ser\u00eda de 1.200 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketingUCHCEU\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-05T08:48:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-29T07:13:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2012\/09\/ticket-mercadona-iva.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2448\" \/>\n\t<meta property=\"og:image:height\" content=\"3264\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paco Suay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/pacosuay?lang=es\" \/>\n<meta name=\"twitter:site\" content=\"@markertingUCH\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paco Suay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/\"},\"author\":{\"name\":\"Paco Suay\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/77e2533177413dceb3fa36f18c1503ad\"},\"headline\":\"Mercadona y la subida del IVA\",\"datePublished\":\"2012-09-05T08:48:03+00:00\",\"dateModified\":\"2021-04-29T07:13:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/\"},\"wordCount\":411,\"commentCount\":1,\"image\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2012\/09\/ticket-mercadona-iva.jpg\",\"keywords\":[\"el corte ingl\u00e9s\",\"mercadona\",\"precio\"],\"articleSection\":[\"Noticias del Sector\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/\",\"url\":\"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/\",\"name\":\"Mercadona y la subida del IVA\",\"isPartOf\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2012\/09\/ticket-mercadona-iva.jpg\",\"datePublished\":\"2012-09-05T08:48:03+00:00\",\"dateModified\":\"2021-04-29T07:13:18+00:00\",\"author\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/77e2533177413dceb3fa36f18c1503ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/#primaryimage\",\"url\":\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2012\/09\/ticket-mercadona-iva.jpg\",\"contentUrl\":\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2012\/09\/ticket-mercadona-iva.jpg\",\"width\":2448,\"height\":3264,\"caption\":\"Ticket de compra de mercadona\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/blog.uchceu.es\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Noticias del Sector\",\"item\":\"https:\/\/blog.uchceu.es\/marketing\/category\/noticias-del-sector\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mercadona y la subida del IVA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/#website\",\"url\":\"https:\/\/blog.uchceu.es\/marketing\/\",\"name\":\"Blog de Marketing\",\"description\":\"Universidad CEU Cardenal Herrera\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.uchceu.es\/marketing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/77e2533177413dceb3fa36f18c1503ad\",\"name\":\"Paco Suay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/40e6f817868aa0e952ed3010e8b1a454a8d8179a9cba06fc58d068be36fc78bb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/40e6f817868aa0e952ed3010e8b1a454a8d8179a9cba06fc58d068be36fc78bb?s=96&d=mm&r=g\",\"caption\":\"Paco Suay\"},\"description\":\"Docente por vocaci\u00f3n. Economista y Doctor en Integrated Marketing Communications Profesor en la Universidad Cardenal Herrera CEU. 20 a\u00f1os de experiencia profesional en ventas, marketing y comunicaci\u00f3n.\",\"sameAs\":[\"https:\/\/www.uchceu.es\/directorio\/pacosuay\",\"https:\/\/x.com\/https:\/\/twitter.com\/pacosuay?lang=es\"],\"url\":\"https:\/\/blog.uchceu.es\/marketing\/author\/psuay\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mercadona y la subida del IVA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/","og_locale":"es_ES","og_type":"article","og_title":"Mercadona y la subida del IVA","og_description":"Desde hace semanas estamos escuchando noticias respecto de la subida del IVA del 1 de septiembre y su repercusi\u00f3n en los bolsillos de los ciudadanos. He le\u00eddo noticias que comentaban que dicha subida supon\u00eda m\u00ednimo 300 euros por persona y a\u00f1o, por lo que en una familia de 4 miembros la repercusi\u00f3n ser\u00eda de 1.200 [&hellip;]","og_url":"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/","og_site_name":"Blog de Marketing","article_publisher":"https:\/\/www.facebook.com\/MarketingUCHCEU","article_published_time":"2012-09-05T08:48:03+00:00","article_modified_time":"2021-04-29T07:13:18+00:00","og_image":[{"width":2448,"height":3264,"url":"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2012\/09\/ticket-mercadona-iva.jpg","type":"image\/jpeg"}],"author":"Paco Suay","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/pacosuay?lang=es","twitter_site":"@markertingUCH","twitter_misc":{"Escrito por":"Paco Suay","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/#article","isPartOf":{"@id":"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/"},"author":{"name":"Paco Suay","@id":"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/77e2533177413dceb3fa36f18c1503ad"},"headline":"Mercadona y la subida del IVA","datePublished":"2012-09-05T08:48:03+00:00","dateModified":"2021-04-29T07:13:18+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/"},"wordCount":411,"commentCount":1,"image":{"@id":"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2012\/09\/ticket-mercadona-iva.jpg","keywords":["el corte ingl\u00e9s","mercadona","precio"],"articleSection":["Noticias del Sector"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/","url":"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/","name":"Mercadona y la subida del IVA","isPartOf":{"@id":"https:\/\/blog.uchceu.es\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/#primaryimage"},"image":{"@id":"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2012\/09\/ticket-mercadona-iva.jpg","datePublished":"2012-09-05T08:48:03+00:00","dateModified":"2021-04-29T07:13:18+00:00","author":{"@id":"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/77e2533177413dceb3fa36f18c1503ad"},"breadcrumb":{"@id":"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/#primaryimage","url":"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2012\/09\/ticket-mercadona-iva.jpg","contentUrl":"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2012\/09\/ticket-mercadona-iva.jpg","width":2448,"height":3264,"caption":"Ticket de compra de mercadona"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.uchceu.es\/marketing\/mercadona-y-la-subida-del-iva\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/blog.uchceu.es\/marketing\/"},{"@type":"ListItem","position":2,"name":"Noticias del Sector","item":"https:\/\/blog.uchceu.es\/marketing\/category\/noticias-del-sector\/"},{"@type":"ListItem","position":3,"name":"Mercadona y la subida del IVA"}]},{"@type":"WebSite","@id":"https:\/\/blog.uchceu.es\/marketing\/#website","url":"https:\/\/blog.uchceu.es\/marketing\/","name":"Blog de Marketing","description":"Universidad CEU Cardenal Herrera","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.uchceu.es\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/77e2533177413dceb3fa36f18c1503ad","name":"Paco Suay","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/40e6f817868aa0e952ed3010e8b1a454a8d8179a9cba06fc58d068be36fc78bb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/40e6f817868aa0e952ed3010e8b1a454a8d8179a9cba06fc58d068be36fc78bb?s=96&d=mm&r=g","caption":"Paco Suay"},"description":"Docente por vocaci\u00f3n. Economista y Doctor en Integrated Marketing Communications Profesor en la Universidad Cardenal Herrera CEU. 20 a\u00f1os de experiencia profesional en ventas, marketing y comunicaci\u00f3n.","sameAs":["https:\/\/www.uchceu.es\/directorio\/pacosuay","https:\/\/x.com\/https:\/\/twitter.com\/pacosuay?lang=es"],"url":"https:\/\/blog.uchceu.es\/marketing\/author\/psuay\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/posts\/560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/users\/102"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/comments?post=560"}],"version-history":[{"count":2,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/posts\/560\/revisions"}],"predecessor-version":[{"id":6745,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/posts\/560\/revisions\/6745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/media\/561"}],"wp:attachment":[{"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/media?parent=560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/categories?post=560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/tags?post=560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}