{"id":5045,"date":"2019-04-13T10:27:23","date_gmt":"2019-04-13T08:27:23","guid":{"rendered":"https:\/\/blog.uchceu.es\/marketing\/?p=5045"},"modified":"2019-04-13T10:27:23","modified_gmt":"2019-04-13T08:27:23","slug":"estrategia-tactica-y-herramientas-no-es-lo-mismo","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/estrategia-tactica-y-herramientas-no-es-lo-mismo\/","title":{"rendered":"Estrategia, t\u00e1ctica y herramientas no es lo mismo"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-5046\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2019\/04\/arrows-2029169_960_720-315x140.png\" alt=\"\" width=\"315\" height=\"140\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2019\/04\/arrows-2029169_960_720-315x140.png 315w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2019\/04\/arrows-2029169_960_720-768x342.png 768w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2019\/04\/arrows-2029169_960_720-696x310.png 696w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2019\/04\/arrows-2029169_960_720.png 960w\" sizes=\"auto, (max-width: 315px) 100vw, 315px\" \/><\/p>\n<p>Una <strong>herramienta<\/strong> es como un martillo o destornillador, algo que puedo usar para arreglar o hacer bricolaje. Por tanto el <span class=\"mceItemHidden\"><span class=\"mceItemHiddenSpellWord\">neuromarketing, la publicidad, la venta directa&#8230;.<\/span><\/span>\u00a0son herramientas.<\/p>\n<p>La <strong>estrategia<\/strong> es el camino que quiero seguir para alcanzar mi <strong>objetivo<\/strong>.<\/p>\n<p>Si lo explicamos con ejemplo de bricolaje:<\/p>\n<ul>\n<li>El <strong>objetivo<\/strong> es instalar una l\u00e1mpara nueva, en una zona que no hay luz.<\/li>\n<li>La <strong>estrategia<\/strong> es que lo voy a hacer yo mismo con la ayuda de mi hermano un d\u00eda festivo que le invito a comer.<\/li>\n<li>Las <strong>t\u00e1cticas<\/strong> ser\u00edan las acciones o pasos que debo seguir: comprar los materiales,\u00a0\u00a0subirme a la escalera, atornillar, fijar,&#8230;.<\/li>\n<li>Las <strong>herramientas<\/strong>: taladro, tacos, martillo, destornilladores, escalera,&#8230; todo lo necesario para poder ir haciendo las t\u00e1cticas y finalmente completan la estrategia y por tanto alcanzo el objetivo.<\/li>\n<\/ul>\n<p>Espero que haya quedado m\u00e1s claro. Pero cualquier consulta no dudes en comentarla.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una herramienta es como un martillo o destornillador, algo que puedo usar para arreglar o hacer bricolaje. Por tanto el neuromarketing, la publicidad, la venta directa&#8230;.\u00a0son herramientas. La estrategia es el camino que quiero seguir para alcanzar mi objetivo. Si lo explicamos con ejemplo de bricolaje: El objetivo es instalar una l\u00e1mpara nueva, en una [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":5046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[787,128,657],"class_list":{"0":"post-5045","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-formacion","8":"tag-acciones","9":"tag-estrategia","10":"tag-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estrategia, t\u00e1ctica y herramientas no es lo mismo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/estrategia-tactica-y-herramientas-no-es-lo-mismo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategia, t\u00e1ctica y herramientas no es lo mismo\" \/>\n<meta property=\"og:description\" content=\"Una herramienta es como un martillo o destornillador, algo que puedo usar para arreglar o hacer bricolaje. Por tanto el neuromarketing, la publicidad, la venta directa&#8230;.\u00a0son herramientas. La estrategia es el camino que quiero seguir para alcanzar mi objetivo. Si lo explicamos con ejemplo de bricolaje: El objetivo es instalar una l\u00e1mpara nueva, en una [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.uchceu.es\/marketing\/estrategia-tactica-y-herramientas-no-es-lo-mismo\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketingUCHCEU\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-13T08:27:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2019\/04\/arrows-2029169_960_720.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paco Suay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" 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