{"id":4995,"date":"2019-01-28T10:30:16","date_gmt":"2019-01-28T09:30:16","guid":{"rendered":"https:\/\/blog.uchceu.es\/marketing\/?p=4995"},"modified":"2019-01-28T10:30:16","modified_gmt":"2019-01-28T09:30:16","slug":"que-es-el-marketing-2","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/que-es-el-marketing-2\/","title":{"rendered":"\u00bfQu\u00e9 es el Marketing?"},"content":{"rendered":"

 <\/p>\n

\"\"Reproduzco un post de Seth Godin que puedes encontrar el original en este enlace<\/a><\/p>\n

Si necesita persuadir a alguien para que act\u00fae, est\u00e1 haciendo marketing.<\/p>\n

Si est\u00e1 buscando votos en la reuni\u00f3n del consejo de la ciudad, o est\u00e1 buscando una promoci\u00f3n, est\u00e1 promocionando.<\/p>\n

Si est\u00e1s escribiendo en tu p\u00e1gina web, subes un selfie en tu perfil de redes sociales o intentas hablar de una multa por exceso de velocidad, est\u00e1s comercializando.<\/p>\n

El marketing va m\u00e1s all\u00e1 de la publicidad, los mensajes de correo electr\u00f3nico o la forma en que se marcan los precios. De hecho, la mayor\u00eda de las veces, el marketing no tiene nada que ver con el dinero.<\/p>\n

Estamos rodeados de personas a quienes les gustar\u00eda tener un poco de nuestra atenci\u00f3n, un poco de nuestra confianza y algo de nuestra acci\u00f3n. Esas personas nos est\u00e1n promocionando, y es \u00fatil saber qu\u00e9 est\u00e1n haciendo bien (y mal).<\/p>\n

Si alguien dice: \u00abNo hago marketing\u00bb, probablemente signifique \u00abNo gasto dinero en anuncios\u00bb. Esas son cosas muy diferentes.<\/p>\n

Nuestra cultura es impulsada, m\u00e1s que nunca, por los mercad\u00f3logos (expertos en marketing). Los enlaces en los que hacemos clic, los programas que vemos, las personas por las que votamos, son todos los elementos de marketing. Si no te gusta la situaci\u00f3n pol\u00edtica, est\u00e1s comentando la situaci\u00f3n del marketing.<\/p>\n

Tan pronto como asumimos la responsabilidad del marketing que hacemos y el marketing que se nos hace, tenemos la oportunidad de mejorar las cosas (haciendo mejores cosas).<\/p>\n","protected":false},"excerpt":{"rendered":"

  Reproduzco un post de Seth Godin que puedes encontrar el original en este enlace Si necesita persuadir a alguien para que act\u00fae, est\u00e1 haciendo marketing. Si est\u00e1 buscando votos en la reuni\u00f3n del consejo de la ciudad, o est\u00e1 buscando una promoci\u00f3n, est\u00e1 promocionando. Si est\u00e1s escribiendo en tu p\u00e1gina web, subes un selfie […]<\/p>\n","protected":false},"author":102,"featured_media":4998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[530],"tags":[588,657,324],"class_list":{"0":"post-4995","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-conceptos","8":"tag-definicion","9":"tag-marketing","10":"tag-seth-godin"},"yoast_head":"\n\u00bfQu\u00e9 es el Marketing?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/que-es-el-marketing-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el Marketing?\" \/>\n<meta property=\"og:description\" content=\"  Reproduzco un post de Seth Godin que puedes encontrar el original en este enlace Si necesita persuadir a alguien para que act\u00fae, est\u00e1 haciendo marketing. Si est\u00e1 buscando votos en la reuni\u00f3n del consejo de la ciudad, o est\u00e1 buscando una promoci\u00f3n, est\u00e1 promocionando. 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content=\"@markertingUCH\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paco Suay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/que-es-el-marketing-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/que-es-el-marketing-2\/\"},\"author\":{\"name\":\"Paco Suay\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/77e2533177413dceb3fa36f18c1503ad\"},\"headline\":\"\u00bfQu\u00e9 es el 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