{"id":4961,"date":"2018-12-17T14:23:55","date_gmt":"2018-12-17T13:23:55","guid":{"rendered":"https:\/\/blog.uchceu.es\/marketing\/?p=4961"},"modified":"2019-01-07T09:15:53","modified_gmt":"2019-01-07T08:15:53","slug":"metodo-del-caso-caixa-ontinyent","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/metodo-del-caso-caixa-ontinyent\/","title":{"rendered":"M\u00e9todo del Caso: Caixa Ontinyent"},"content":{"rendered":"<p>Dentro de las actividades encuadradas en el <strong>M\u00e9todo del Caso<\/strong> de este curso, tuvimos la oportunidad de contar con D. Vicente Ortiz, Jefe de Secretar\u00eda y Obra Social de Caja de Ahorros de Ontinyent quien imparti\u00f3 una charla para los alumnos de los <a href=\"https:\/\/www.uchceu.es\/estudios\/area-empresa-marketing\">Grados de Direcci\u00f3n de Empresas y Marketing<\/a>.<\/p>\n<p>Al igual que en ocasiones anteriores, el Sr. Ortiz, de manera muy did\u00e1ctica e interesante, nos dio una perspectiva sobre el <strong>sector financiero espa\u00f1ol<\/strong>, desde los a\u00f1os inmediatamente anteriores a la crisis hasta la actualidad.<\/p>\n<p>Pudimos ver, a trav\u00e9s de una interesante ponencia, con v\u00eddeos, reportajes televisivos, datos y cifras, la evoluci\u00f3n del sector para, a partir de ah\u00ed, sacar conclusiones con un an\u00e1lisis claro y conciso, de c\u00f3mo hab\u00eda afectado la situaci\u00f3n tanto a Bancos como a Cajas de Ahorro. Vimos como el sector bancario espa\u00f1ol pas\u00f3 de ser considerado como uno de los mejores del mundo a tener una reputaci\u00f3n muy baja y a ser valorada de manera muy negativa por los consumidores.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4963 alignleft\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/12\/nov-2018-2-315x177.jpg\" alt=\"\" width=\"315\" height=\"177\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/12\/nov-2018-2-315x177.jpg 315w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/12\/nov-2018-2-768x432.jpg 768w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/12\/nov-2018-2-696x392.jpg 696w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/12\/nov-2018-2-310x174.jpg 310w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/12\/nov-2018-2.jpg 1600w\" sizes=\"auto, (max-width: 315px) 100vw, 315px\" \/><\/p>\n<p>El Sr. Ortiz tambi\u00e9n destac\u00f3 los aspectos que han hecho de <a href=\"https:\/\/www.caixaontinyent.es\/va\"><strong>Caixa Ontinyent<\/strong><\/a> una entidad que se encuentra entre las pocas Cajas que han sido capaces de superar de manera satisfactoria la crisis del sector, desarrollando una serie de estrategias durante la crisis que le permitieron contar con la confianza de sus clientes e incluso, conseguir otros nuevos.<\/p>\n<p>Tambi\u00e9n tuvimos oportunidad de ver con detalle c\u00f3mo fue el <strong>plan de marketing<\/strong> de <a href=\"https:\/\/www.caixaontinyent.es\/va\"><strong>Caixa Ontinyent<\/strong><\/a>, ante la situaci\u00f3n y c\u00f3mo, en base a ello, se establecieron sus objetivos y se definieron las estrategias a seguir, concret\u00e1ndose todo ello en un preciso y detallado plan de acci\u00f3n.<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4962 aligncenter\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/12\/logo-caixa-ontinyent-315x81.jpg\" alt=\"\" width=\"315\" height=\"81\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/12\/logo-caixa-ontinyent-315x81.jpg 315w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/12\/logo-caixa-ontinyent-768x197.jpg 768w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/12\/logo-caixa-ontinyent-696x178.jpg 696w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/12\/logo-caixa-ontinyent.jpg 800w\" sizes=\"auto, (max-width: 315px) 100vw, 315px\" \/>Cabe destacar el importante papel que tuvo durante este per\u00edodo el Departamento de Comunicaci\u00f3n de <a href=\"https:\/\/www.caixaontinyent.es\/va\"><strong>Caixa Ontinyent<\/strong><\/a>, cuya Responsable, D\u00f1a. Carmen Chover, es una antigua alumna del <a href=\"https:\/\/www.uchceu.es\/\">CEU Universidad Cardenal Herrera<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dentro de las actividades encuadradas en el M\u00e9todo del Caso de este curso, tuvimos la oportunidad de contar con D. Vicente Ortiz, Jefe de Secretar\u00eda y Obra Social de Caja de Ahorros de Ontinyent quien imparti\u00f3 una charla para los alumnos de los Grados de Direcci\u00f3n de Empresas y Marketing. Al igual que en ocasiones [&hellip;]<\/p>\n","protected":false},"author":203,"featured_media":4963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[598],"tags":[701,746,785,784],"class_list":{"0":"post-4961","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actividades","8":"tag-banca","9":"tag-caixa-ontinyent","10":"tag-crisis","11":"tag-sector-financiero"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00e9todo del Caso: Caixa Ontinyent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/metodo-del-caso-caixa-ontinyent\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9todo del Caso: Caixa Ontinyent\" \/>\n<meta property=\"og:description\" content=\"Dentro de las actividades encuadradas en el M\u00e9todo del Caso de este curso, tuvimos la oportunidad de contar con D. 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