{"id":4897,"date":"2018-11-09T18:20:14","date_gmt":"2018-11-09T17:20:14","guid":{"rendered":"https:\/\/blog.uchceu.es\/marketing\/?p=4897"},"modified":"2019-05-08T09:55:50","modified_gmt":"2019-05-08T07:55:50","slug":"gonzalo-belenguer","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/gonzalo-belenguer\/","title":{"rendered":"Directivos al Aula: Gonzalo Belenguer de Global Omnium"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4898 size-full\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/11\/8aa56e8a-4e4d-4394-9bf6-a1a3a6196bd6.jpg\" alt=\"\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/11\/8aa56e8a-4e4d-4394-9bf6-a1a3a6196bd6.jpg 1600w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/11\/8aa56e8a-4e4d-4394-9bf6-a1a3a6196bd6-315x236.jpg 315w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/11\/8aa56e8a-4e4d-4394-9bf6-a1a3a6196bd6-768x576.jpg 768w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/11\/8aa56e8a-4e4d-4394-9bf6-a1a3a6196bd6-696x522.jpg 696w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><strong><em>Art\u00edculo de Eugenio de la Oliva<\/em><\/strong><\/p>\n<p>El pasado jueves 8 de noviembre se present\u00f3, en las aulas del CEU Cardenal Herrera y organizado por la profesora Mar\u00eda L\u00f3pez-Trigo\u00a0Gonzalo Belenguer, actual Director de Marketing de <a href=\"https:\/\/www.globalomnium.com\/Clientes\/Inicio\/\">Aguas de Valencia<\/a>, una empresa con m\u00e1s de 125 a\u00f1os de experiencia en la gesti\u00f3n de uno de los recursos m\u00e1s importantes en el mundo: el agua.<\/p>\n<p>Iniciando con una retrospectiva de su vida laboral, Belenguer cautiv\u00f3 a los alumnos de Marketing con su experiencia en empresas como Renfe o Air Nostrum y la manera en que esta \u00faltima gestion\u00f3 distintos incidentes principalmente a nivel de comunicaci\u00f3n externa.<\/p>\n<p>Con respecto a Global Omnium, Gonzalo trat\u00f3 temas de gran importancia como:<\/p>\n<ul>\n<li>La innovaci\u00f3n tecnol\u00f3gica es, m\u00e1s que nunca, un factor determinante en un mercado tan cambiante como el actual.<\/li>\n<li>La importancia de satisfacer al cliente y sus necesidades para poder seguir siendo competitivo en un sector donde las licitaciones y concursos p\u00fablicos son fundamentales para la obtenci\u00f3n de nuevos clientes.<\/li>\n<li>Relacionarse de manera adecuada con los stakeholders de la empresa siempre tendr\u00e1 consecuencias positivas que podr\u00e1n ayudar en la correcta gesti\u00f3n del negocio.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4900 aligncenter\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/11\/1b9b2aea-3bb4-43fc-8232-7a4f92f87427-315x236.jpg\" alt=\"\" width=\"315\" height=\"236\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/11\/1b9b2aea-3bb4-43fc-8232-7a4f92f87427-315x236.jpg 315w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/11\/1b9b2aea-3bb4-43fc-8232-7a4f92f87427-768x576.jpg 768w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/11\/1b9b2aea-3bb4-43fc-8232-7a4f92f87427-696x522.jpg 696w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/11\/1b9b2aea-3bb4-43fc-8232-7a4f92f87427.jpg 1600w\" sizes=\"auto, (max-width: 315px) 100vw, 315px\" \/><\/p>\n<p>Gonzalo Belenguer finaliz\u00f3 su ponencia con un consejo para los estudiantes de marketing: <strong>Hay que ser como una esponja y absorber todos los conocimientos que podamos.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Art\u00edculo de Eugenio de la Oliva El pasado jueves 8 de noviembre se present\u00f3, en las aulas del CEU Cardenal Herrera y organizado por la profesora Mar\u00eda L\u00f3pez-Trigo\u00a0Gonzalo Belenguer, actual Director de Marketing de Aguas de Valencia, una empresa con m\u00e1s de 125 a\u00f1os de experiencia en la gesti\u00f3n de uno de los recursos m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":212,"featured_media":4898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[598],"tags":[776,775,657],"class_list":{"0":"post-4897","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actividades","8":"tag-direccion-marketing","9":"tag-directivos","10":"tag-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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