{"id":4829,"date":"2018-10-20T12:15:36","date_gmt":"2018-10-20T10:15:36","guid":{"rendered":"https:\/\/blog.uchceu.es\/marketing\/?p=4829"},"modified":"2018-10-20T12:15:36","modified_gmt":"2018-10-20T10:15:36","slug":"google-plus-cierra","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/google-plus-cierra\/","title":{"rendered":"Google Plus cierra"},"content":{"rendered":"<p style=\"text-align: left\">\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4833 aligncenter\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/10\/287BBAA8-58D5-43C4-9A24-F37C676FB290-315x210.jpeg\" alt=\"\" width=\"315\" height=\"210\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/10\/287BBAA8-58D5-43C4-9A24-F37C676FB290-315x210.jpeg 315w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/10\/287BBAA8-58D5-43C4-9A24-F37C676FB290-768x512.jpeg 768w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/10\/287BBAA8-58D5-43C4-9A24-F37C676FB290-696x464.jpeg 696w\" sizes=\"auto, (max-width: 315px) 100vw, 315px\" \/>Tras 11 a\u00f1os Google ha comunicado la decisi\u00f3n de cerrar Google plus de forma temporal, en su versi\u00f3n para consumidores tras haber detectado un fallo en la seguridad.<\/p>\n<p style=\"text-align: left\">En el 2011 tras el fuerte crecimiento de Facebook, Google decidi\u00f3 lanzar su propia red social a la que favoreci\u00f3 en las b\u00fasquedas poniendo en los primeros lugares las publicaciones de su red social e incluyendo el bot\u00f3n de compartir en Google plus para todas las p\u00e1ginas y blogs.<\/p>\n<p style=\"text-align: left\">A medida que han ido pasando los a\u00f1os Google plus ha tenido un fuerte crecimiento hasta alcanzar los 1.000 millones de usuarios, pero no ha conseguido hacer sombra al l\u00edder Facebook que creci\u00f3 en estos a\u00f1os desde los 700 millones de usuarios hasta los m\u00e1s de 2.000 que dispone en la<br \/>\nactualidad.<\/p>\n<p style=\"text-align: left\">Adem\u00e1s de este crecimiento m\u00e1s lento lo realmente curioso es que los usuarios apenas est\u00e1n 5 segundos de media en Google plus de un total de m\u00e1s de una hora que pasan en redes sociales.<\/p>\n<p style=\"text-align: left\">Para complicar m\u00e1s la situaci\u00f3n Instagram se ha revelado como la red social por excelencia para los j\u00f3venes, creciendo estos \u00faltimos a\u00f1os a un ritmo mayor que las otras redes alcanzando m\u00e1s de 800 millones de usuarios siendo la red social que m\u00e1s incrementa su frecuencia de visita.<\/p>\n<p style=\"text-align: left\">En un estudio del <a href=\"https:\/\/iabspain.es\/\">IAB<\/a> para Espa\u00f1a, publicado recientemente destaca que el 85 % de los internautas son usuarios de redes sociales, alcanzando la cifra de 25 millones y medio de personas. En este mismo estudio ya se ha eliminado\u00a0a Google plus por su poca relevancia, destacando como l\u00edderes en Espa\u00f1a Facebook y Twitter.<\/p>\n<p style=\"text-align: left\">Estamos por tanto ante un mercado muy competido y con grandes cambios\u00a0donde ser el l\u00edder hoy no te garantiza el \u00e9xito en los pr\u00f3ximos a\u00f1os. Los\u00a0usuarios cambiamos nuestros gustos y costumbres y la introducci\u00f3n masiva\u00a0del Smartphone ha permitido que estemos conectados en cualquier momento y el uso de las redes sociales desde dispositivos m\u00f3viles.<\/p>\n<p style=\"text-align: left\">El cierre de Google plus no creo que sea solo debido a un fallo de seguridad\u00a0sino m\u00e1s bien a la falta de adaptaci\u00f3n a este nuevo medio donde los usuarios\u00a0valoran la inmediatez y sobre todo la imagen.<\/p>\n<p style=\"text-align: left\">El aprendizaje que nos puede quedar de esta situaci\u00f3n es que un \u00a0gigante como Google, que muchos creemos que no puede equivocarse en los\u00a0negocios, ha invertido millones de euros para competir con una red social y\u00a0finalmente\u00a0ha tenido que cerrarla. Ser una gran empresa o disponer de\u00a0muchos recursos no siempre te garantiza el \u00e9xito.<\/p>\n<p>Ah\u00ed va un v\u00eddeo con la noticia, espero tus comentarios<\/p>\n<p><iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/j5zJqf9EA6g?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/blog.uchceu.es\/marketing\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Tras 11 a\u00f1os Google ha comunicado la decisi\u00f3n de cerrar Google plus de forma temporal, en su versi\u00f3n para consumidores tras haber detectado un fallo en la seguridad. En el 2011 tras el fuerte crecimiento de Facebook, Google decidi\u00f3 lanzar su propia red social a la que favoreci\u00f3 en las b\u00fasquedas poniendo en los primeros [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":4833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[770,769,329],"class_list":{"0":"post-4829","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-del-sector","8":"tag-fracasos","9":"tag-red-social","10":"tag-social-media"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Plus cierra<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/google-plus-cierra\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Plus cierra\" \/>\n<meta property=\"og:description\" content=\"\u00a0Tras 11 a\u00f1os Google ha comunicado la decisi\u00f3n de cerrar Google plus de forma temporal, en su versi\u00f3n para consumidores tras haber detectado un fallo en la seguridad. En el 2011 tras el fuerte crecimiento de Facebook, Google decidi\u00f3 lanzar su propia red social a la que favoreci\u00f3 en las b\u00fasquedas poniendo en los primeros [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.uchceu.es\/marketing\/google-plus-cierra\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketingUCHCEU\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-20T10:15:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/10\/287BBAA8-58D5-43C4-9A24-F37C676FB290.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"4860\" \/>\n\t<meta property=\"og:image:height\" content=\"3240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paco Suay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" 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