{"id":4683,"date":"2018-05-23T16:38:14","date_gmt":"2018-05-23T14:38:14","guid":{"rendered":"https:\/\/blog.uchceu.es\/marketing\/?p=4683"},"modified":"2019-05-08T09:55:15","modified_gmt":"2019-05-08T07:55:15","slug":"innovar-y-emprender-no-es-lo-mismo","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/innovar-y-emprender-no-es-lo-mismo\/","title":{"rendered":"Innovar y Emprender no es lo mismo"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-4684\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/05\/IMG_6361-696x522.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/05\/IMG_6361-696x522.jpg 696w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/05\/IMG_6361-315x236.jpg 315w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/05\/IMG_6361-768x576.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>No se emprende sin innovar<\/strong>.\u00a0Emprender es el proceso de convertir ideas creativas en rentables.<\/p>\n<p>Por ejemplo, San Francisco tiene una gran repercusi\u00f3n a nivel mundial en el tema de la innovaci\u00f3n.<\/p>\n<p>Debemos de distinguir ambos conceptos.<\/p>\n<p>Para ello en la innovaci\u00f3n hay que hacerse varias preguntas, como por ejemplo, preguntarse si tendr\u00e1 \u00e9xito o como saber si estoy innovando.<\/p>\n<p>Para ello, debemos ver con que herramientas cuento que me permiten innovar, y con qu\u00e9 metodolog\u00edas contamos para innovar.<\/p>\n<p><strong>\u00bfLa creatividad es igual a innovaci\u00f3n?<\/strong><\/p>\n<p><strong>La creatividad es igual al concepto<\/strong>, todas aquellas ideas que surgen al analizar un mercado o una necesidad.<\/p>\n<p><strong>La innovaci\u00f3n es igual al proceso<\/strong>, es una forma en la que se pasa de una idea subjetiva a un producto tangible.<\/p>\n<p>La creatividad no es medible, mientras que la innovaci\u00f3n s\u00ed.<\/p>\n<p>La innovaci\u00f3n es el transcurso desde que creo hasta que se hace real.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4686 alignright\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/05\/IMG_6363-696x522.jpg\" alt=\"\" width=\"343\" height=\"257\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/05\/IMG_6363-696x522.jpg 696w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/05\/IMG_6363-315x236.jpg 315w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/05\/IMG_6363-768x576.jpg 768w\" sizes=\"auto, (max-width: 343px) 100vw, 343px\" \/><\/p>\n<p><strong>La innovaci\u00f3n triunfa por:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Ser el primero.<\/strong><\/li>\n<li><strong>Ser el mejor.<\/strong><\/li>\n<li><strong>Ser \u00fanico.<\/strong><\/li>\n<\/ul>\n<p>Se podr\u00eda decir que hay tres engranajes para innovar, los cuales est\u00e1n correlacionados entre s\u00ed, y son muy importantes para innovar emprendiendo<\/p>\n<p>Estos engranajes son:<\/p>\n<ul>\n<li>M\u00e9todo lean startup: es un m\u00e9todo japon\u00e9s, el cual consiste en innovar utilizando lo menos posible.<\/li>\n<li>Big data: toda la informaci\u00f3n a nuestro servicio.<\/li>\n<li>Social media: clientes globales a nuestro alcance.<\/li>\n<\/ul>\n<p>Para construir negocios innovadores, hay que utilizar metodolog\u00edas innovadoras.<\/p>\n<p>Para emprender hay que:<\/p>\n<ul>\n<li>Identificar la necesidad.<\/li>\n<li>Una vez identificada, el p\u00fablico nos muestra un inter\u00e9s.<\/li>\n<li>Consideraci\u00f3n.<\/li>\n<li>Decisi\u00f3n.<\/li>\n<li>Hasta aqu\u00ed todo se limita a conseguir consumidores.<\/li>\n<\/ul>\n<p>Una vez esto:<\/p>\n<ul>\n<li>Genero el producto.<\/li>\n<li>Up-sell: evolucionar el producto, hacerlo m\u00e1s real.<\/li>\n<li>Cross-sell: \u00bfQu\u00e9 m\u00e1s productos les gustar\u00eda comprar? Hacemos una venta cruzada, vendes productos sustitutivos o complementarios al producto inicial.<\/li>\n<li>Recomendaci\u00f3n: que se hable bien del producto, que se recomiende a los dem\u00e1s.<\/li>\n<\/ul>\n<p>Estos \u00faltimos cuatro van dirigidos a aumentar los consumidores.<\/p>\n<p>Art\u00edculo redactado por Marta Cebrian de la Conferencia sobre innovaci\u00f3n y marketing de Enrique Dur\u00e1\u00a0<\/p>\n<p>Acceso al documento en este enlace.\u00a0<a href=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/05\/innovar-y-emprender-.pdf\">innovar y emprender<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-4685\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/05\/IMG_6362-696x522.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/05\/IMG_6362-696x522.jpg 696w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/05\/IMG_6362-315x236.jpg 315w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/05\/IMG_6362-768x576.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No se emprende sin innovar.\u00a0Emprender es el proceso de convertir ideas creativas en rentables. Por ejemplo, San Francisco tiene una gran repercusi\u00f3n a nivel mundial en el tema de la innovaci\u00f3n. Debemos de distinguir ambos conceptos. Para ello en la innovaci\u00f3n hay que hacerse varias preguntas, como por ejemplo, preguntarse si tendr\u00e1 \u00e9xito o como [&hellip;]<\/p>\n","protected":false},"author":212,"featured_media":4684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[598],"tags":[758,684,759],"class_list":{"0":"post-4683","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actividades","8":"tag-emprendimiento","9":"tag-innovacion","10":"tag-lean"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Innovar y Emprender no es lo mismo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/innovar-y-emprender-no-es-lo-mismo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovar y Emprender no es lo mismo\" \/>\n<meta property=\"og:description\" content=\"No se emprende sin innovar.\u00a0Emprender es el proceso de convertir ideas creativas en rentables. Por ejemplo, San Francisco tiene una gran repercusi\u00f3n a nivel mundial en el tema de la innovaci\u00f3n. Debemos de distinguir ambos conceptos. 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