brainstorming, sine\u0301ctica, Philips 66 y Delphi<\/strong>. Decidimos que la herramienta que ma\u0301s desarrollar\u00edamos y explicaremos con un ejemplo en vi\u0301deo seri\u0301a la de brainstorming.<\/p>\nPara el reparto de trabajo en primer lugar dividimos las diferentes te\u0301cnicas y las diferentes fases de recopilacio\u0301n de informacio\u0301n y por u\u0301ltimo la creacio\u0301n de los ejemplos.<\/p>\n
Para la creacio\u0301n del vi\u0301deo explicativo de brainstorming<\/strong>, primero decidimos el tema o problema que i\u0301bamos a tratar, despue\u0301s hicimos un pequen\u0303o guio\u0301n para que nadie se quedara en blanco y pudie\u0301ramos ayudar con ideas previamente pensadas. Despue\u0301s juntamos a un grupo de personas, decidimos los papeles que desempen\u0303a\u0301bamos cada uno. Comenzamos a grabar y todo fluyo\u0301 segu\u0301n lo planeado.<\/p>\n![\"\"](\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/05\/imagen-t\u00e9cnicas-creativas-315x177.png\")
<\/p>\n
En conclusio\u0301n la ejecucio\u0301n fue ra\u0301pida debido a la colaboracio\u0301n de estudiantes. La u\u0301nica dificultad de todo este proyecto fue la exposicio\u0301n. Donde tuvimos problemas debido el peso del vi\u0301deo, pero por lo dema\u0301s el trabajo fue fa\u0301cil de desarrollar.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Redactado por:\u00a0Claudia Gomez, Paula Gamo\u0301n, Raquel Nielsen, Olivia Grosson, Rosa Miralles, Alexandra Esteve El trabajo desarrollado de te\u0301cnicas cualitativas de investigaci\u00f3n de mercados del grupo 3 trat\u00f3 las te\u0301cnicas creativas. Decidimos escoger e\u0301stas en concreto debido a que el grupo esta\u0301 compuesto por alumnas de doble grado con publicidad y durante el transcurso de estos […]<\/p>\n","protected":false},"author":203,"featured_media":4612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[598],"tags":[647,408,646,640],"class_list":{"0":"post-4610","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actividades","8":"tag-brainstorming","9":"tag-investigacion-de-mercados","10":"tag-tecnicas-creativas","11":"tag-tecnicas-cualitativas"},"yoast_head":"\n
T\u00e9cnicas creativas de investigaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/tecnicas-creativas-de-investigacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e9cnicas creativas de investigaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Redactado por:\u00a0Claudia Gomez, Paula Gamo\u0301n, Raquel Nielsen, Olivia Grosson, Rosa Miralles, Alexandra Esteve El trabajo desarrollado de te\u0301cnicas cualitativas de investigaci\u00f3n de mercados del grupo 3 trat\u00f3 las te\u0301cnicas creativas. Decidimos escoger e\u0301stas en concreto debido a que el grupo esta\u0301 compuesto por alumnas de doble grado con publicidad y durante el transcurso de estos […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.uchceu.es\/marketing\/tecnicas-creativas-de-investigacion\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketingUCHCEU\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-22T15:11:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/05\/imagen-t\u00e9cnicas-creativas.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Valent\u00edn Gallart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@markertingUCH\" \/>\n<meta name=\"twitter:site\" content=\"@markertingUCH\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valent\u00edn Gallart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/tecnicas-creativas-de-investigacion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/tecnicas-creativas-de-investigacion\/\"},\"author\":{\"name\":\"Valent\u00edn Gallart\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/730338f0e82b28e2a268b1303faf85da\"},\"headline\":\"T\u00e9cnicas creativas de 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![\"\"](\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/05\/Imagen-creativas-2-315x184.jpg\")
Las te\u0301cnicas creativas<\/strong> esta\u0301n compuestas por las herramientas creativas de brainstorming, sine\u0301ctica, Philips 66 y Delphi<\/strong>. Decidimos que la herramienta que ma\u0301s desarrollar\u00edamos y explicaremos con un ejemplo en vi\u0301deo seri\u0301a la de brainstorming.<\/p>\n