{"id":4559,"date":"2018-04-11T19:03:25","date_gmt":"2018-04-11T17:03:25","guid":{"rendered":"https:\/\/blog.uchceu.es\/marketing\/?p=4559"},"modified":"2021-09-20T08:43:08","modified_gmt":"2021-09-20T06:43:08","slug":"estudio-mercado-del-comercio-detallista-moncada","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/estudio-mercado-del-comercio-detallista-moncada\/","title":{"rendered":"Estudio de mercado del comercio detallista de Moncada"},"content":{"rendered":"<p>El pasado d\u00eda 22 de marzo los alumnos de la asignatura de Investigaci\u00f3n de Mercados de 3er curso del grado de Marketing tuvieron la oportunidad de compartir una sesi\u00f3n con D. Luis Roberto Dom\u00e9nech, T\u00e9cnico de MSU, Moncada Servicios Urbanos (Ayuntamiento de Moncada, Agencia para el Fomento de la Innovaci\u00f3n Comercial) y D. Jos\u00e9 Mar\u00eda Navarro, Presidente de la <a href=\"https:\/\/comprarenmoncada.es\/\">Asociaci\u00f3n de Comerciantes de Moncada<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-4560\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/04\/Moncada-1-315x210.jpg\" alt=\"\" width=\"315\" height=\"210\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/04\/Moncada-1-315x210.jpg 315w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/04\/Moncada-1-768x512.jpg 768w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/04\/Moncada-1-696x464.jpg 696w\" sizes=\"auto, (max-width: 315px) 100vw, 315px\" \/><\/p>\n<p>Esta actividad se encuadra dentro del proyecto final de la asignatura que consiste en la realizaci\u00f3n de un estudio de mercado sobre el comercio detallista de Moncada y que ya os presentamos en una entrada anterior en este mismo blog.<\/p>\n<p>Durante la charla D. Luis Roberto aport\u00f3 numerosos datos sobre la situaci\u00f3n actual de Moncada y la comarca a la cual pertenece la poblaci\u00f3n, L\u2019Horta Nord. As\u00ed, pudimos comprobar la evoluci\u00f3n de la poblaci\u00f3n, los datos m\u00e1s relevantes sobre su comercio e industria, etc. Por su parte, D. Jos\u00e9 Mar\u00eda Navarro nos dio el punto de vista de la situaci\u00f3n desde la perspectiva del comerciante de la localidad. No solo esto, sino que tambi\u00e9n surgieron temas como el emprendimiento y la creaci\u00f3n de negocios o la aportaci\u00f3n del comercio detallista a una localidad, m\u00e1s all\u00e1 de los datos meramente econ\u00f3micos.<\/p>\n<p>El punto de vista y la opini\u00f3n de ambos profesionales ha sido de gran ayuda para que los estudiantes puedan enfocar la investigaci\u00f3n en funci\u00f3n de las necesidades del sector. No hay que olvidar que se trata de un estudio de mercado real, basado en un caso muy pr\u00f3ximo a nosotros, que nos va a permitir profundizar en el estudio de un sector como es el del comercio detallista, a partir de una situaci\u00f3n real que permitir\u00e1 aplicar todos los conocimientos adquiridos no solo en la asignatura de Investigaci\u00f3n de Mercados, sino tambi\u00e9n en otras cursadas a lo largo de la titulaci\u00f3n de <a href=\"https:\/\/www.uchceu.es\/estudios\/grado\/marketing\">Marketing<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4561 alignleft\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/04\/Moncada-2-315x210.jpg\" alt=\"\" width=\"315\" height=\"210\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/04\/Moncada-2-315x210.jpg 315w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/04\/Moncada-2-768x512.jpg 768w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/04\/Moncada-2-696x464.jpg 696w\" sizes=\"auto, (max-width: 315px) 100vw, 315px\" \/>La colaboraci\u00f3n del <a href=\"https:\/\/www.moncada.es\/\">Ayuntamiento de Moncada<\/a>, a trav\u00e9s de Moncada Servicios Urbanos y de la Asociaci\u00f3n de Comerciantes de la localidad ha permitido a los alumnos enfocar el objetivo a conseguir con este trabajo, ya que ahora conocen de cerca la problem\u00e1tica a analizar. Se trata, por tanto, de un trabajo muy similar al que podr\u00edan encontrarse si trabajasen en una empresa de Investigaci\u00f3n de Mercados, es decir, van a hacer un proyecto que sigue unos par\u00e1metros totalmente profesionales en funci\u00f3n de lo que demandan unos clientes (en este caso, Ayuntamiento y Asociaci\u00f3n de Comerciantes).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado d\u00eda 22 de marzo los alumnos de la asignatura de Investigaci\u00f3n de Mercados de 3er curso del grado de Marketing tuvieron la oportunidad de compartir una sesi\u00f3n con D. Luis Roberto Dom\u00e9nech, T\u00e9cnico de MSU, Moncada Servicios Urbanos (Ayuntamiento de Moncada, Agencia para el Fomento de la Innovaci\u00f3n Comercial) y D. Jos\u00e9 Mar\u00eda [&hellip;]<\/p>\n","protected":false},"author":203,"featured_media":4560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[598],"tags":[65,743,408],"class_list":{"0":"post-4559","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actividades","8":"tag-caso-practico","9":"tag-comercio-detallista","10":"tag-investigacion-de-mercados"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estudio de mercado del comercio detallista de Moncada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/estudio-mercado-del-comercio-detallista-moncada\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudio de mercado del comercio detallista de Moncada\" \/>\n<meta property=\"og:description\" content=\"El pasado d\u00eda 22 de marzo los alumnos de la asignatura de Investigaci\u00f3n de Mercados de 3er curso del grado de Marketing tuvieron la oportunidad de compartir una sesi\u00f3n con D. Luis Roberto Dom\u00e9nech, T\u00e9cnico de MSU, Moncada Servicios Urbanos (Ayuntamiento de Moncada, Agencia para el Fomento de la Innovaci\u00f3n Comercial) y D. 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