{"id":4548,"date":"2018-04-04T20:36:38","date_gmt":"2018-04-04T18:36:38","guid":{"rendered":"https:\/\/blog.uchceu.es\/marketing\/?p=4548"},"modified":"2021-09-20T08:42:35","modified_gmt":"2021-09-20T06:42:35","slug":"investigacion-mercados-caso-practico-real","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/investigacion-mercados-caso-practico-real\/","title":{"rendered":"Investigaci\u00f3n de Mercados: un caso pr\u00e1ctico real"},"content":{"rendered":"<p>Desde principio de semestre los alumnos de la asignatura de <strong>Investigaci\u00f3n de Mercados<\/strong> de 3er curso del Grado de Marketing est\u00e1n trabajando en un proyecto en colaboraci\u00f3n con MSU, <strong>Moncada Servicios Urbanos<\/strong> (Ayuntamiento de Moncada, Agencia para el Fomento de la Innovaci\u00f3n Comercial) y la <a href=\"https:\/\/comprarenmoncada.es\/\"><strong>Asociaci\u00f3n de Comerciantes de Moncada<\/strong><\/a>.<\/p>\n<figure id=\"attachment_4555\" aria-describedby=\"caption-attachment-4555\" style=\"width: 208px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4555\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/04\/logoacm.jpg\" alt=\"Investigaci\u00f3n de mercados para la Asociaci\u00f3n de Comerciantes de Moncada.\" width=\"208\" height=\"111\" \/><figcaption id=\"caption-attachment-4555\" class=\"wp-caption-text\">Investigaci\u00f3n de mercados para la Asociaci\u00f3n de Comerciantes de Moncada.<\/figcaption><\/figure>\n<h3><\/h3>\n<h3>Se trata de realizar un estudio de mercado sobre la <strong>situa<\/strong><strong>ci\u00f3n del comercio detallista de la localidad de <\/strong><strong>Moncada.<\/strong><\/h3>\n<figure id=\"attachment_4550\" aria-describedby=\"caption-attachment-4550\" style=\"width: 253px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4550\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/04\/logo-msu-e1522865532944.jpg\" alt=\"Investigaci\u00f3n de mercados para Moncada Servicios Urbanos\" width=\"253\" height=\"126\" \/><figcaption id=\"caption-attachment-4550\" class=\"wp-caption-text\">Investigaci\u00f3n de mercados para Moncada Servicios Urbanos<\/figcaption><\/figure>\n<h4><\/h4>\n<h4>Procedimiento<\/h4>\n<p>Para lo cual los distintos grupos de trabajo que se han formado han realizado una <strong>investigaci\u00f3n exploratoria. <\/strong>Este\u00a0les sirve para conocer mejor el entorno en el que se mueve y compite este tipo de comercio. A partir de ah\u00ed est\u00e1n preparando un <strong>cuestionario.<\/strong> Posteriormente pasar\u00e1n a m\u00e1s de 400 personas. \u00c9stas ser\u00e1n tanto de la localidad como visitantes habituales de la misma.<\/p>\n<div class=\"mceTemp\"><\/div>\n<p>En dicho cuestionario ser preguntar\u00e1 sobre aspectos relacionados con los motivos de compra, valoraci\u00f3n de los distintos tipos de comercio, h\u00e1bitos de compra y otra serie de cuestiones comentadas previamente con los sectores interesados: Moncada Servicios Urbanos y Asociaci\u00f3n de Comerciantes de la localidad. La realizaci\u00f3n de estas entrevistas se realizar\u00e1 en los pr\u00f3ximos d\u00edas. Dentro de la fase de <strong>trabajo de campo<\/strong>, prevista en la investigaci\u00f3n.<\/p>\n<p>Posteriormente ser tratar\u00e1n los datos y ser har\u00e1 el <strong>an\u00e1lisis<\/strong> de los mismos. Se llegar\u00e1 a conclusiones que permitan realizar acciones de mejora, tanto a los comerciantes como al Ayuntamiento de Moncada. Todo ello en funci\u00f3n de lo que se detecte en dicho an\u00e1lisis.<\/p>\n<p>Como veis, se trata de un proyecto de investigaci\u00f3n <strong>ajustado a las necesidades del cliente<\/strong>: MSU y Asociaci\u00f3n de Comerciantes. Porque \u00bfqu\u00e9 mejor manera de aprender investigaci\u00f3n de mercados que haci\u00e9ndolo con caso totalmente real?<\/p>\n<p>Si quieres saber m\u00e1s sobre Marketing aqu\u00ed tienes <a href=\"https:\/\/blog.uchceu.es\/marketing\/\" target=\"_blank\" rel=\"noopener\">algunos art\u00edculos<\/a> que quiz\u00e1 te interesen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde principio de semestre los alumnos de la asignatura de Investigaci\u00f3n de Mercados de 3er curso del Grado de Marketing est\u00e1n trabajando en un proyecto en colaboraci\u00f3n con MSU, Moncada Servicios Urbanos (Ayuntamiento de Moncada, Agencia para el Fomento de la Innovaci\u00f3n Comercial) y la Asociaci\u00f3n de Comerciantes de Moncada. Se trata de realizar un [&hellip;]<\/p>\n","protected":false},"author":203,"featured_media":4555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[598],"tags":[65,743,408],"class_list":{"0":"post-4548","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actividades","8":"tag-caso-practico","9":"tag-comercio-detallista","10":"tag-investigacion-de-mercados"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Investigaci\u00f3n de Mercados: un caso pr\u00e1ctico real<\/title>\n<meta name=\"description\" content=\"Art\u00edculo sobre caso pr\u00e1ctico de investigaci\u00f3n de mercados en colaboraci\u00f3n con: MSU y Asociaci\u00f3n de comerciantes de Moncada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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