{"id":4402,"date":"2018-02-07T10:36:10","date_gmt":"2018-02-07T09:36:10","guid":{"rendered":"https:\/\/blog.uchceu.es\/marketing\/?p=4402"},"modified":"2017-12-27T10:52:52","modified_gmt":"2017-12-27T09:52:52","slug":"unilevers-5-cs-of-marketing","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/unilevers-5-cs-of-marketing\/","title":{"rendered":"Unilever\u00b4s 5 C\u00b4s of marketing"},"content":{"rendered":"<figure id=\"attachment_4405\" aria-describedby=\"caption-attachment-4405\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-4405\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/01\/5-cs-696x464.png\" alt=\"5 ces del marketing\" width=\"640\" height=\"427\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/01\/5-cs-696x464.png 696w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/01\/5-cs-315x210.png 315w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/01\/5-cs-768x512.png 768w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2018\/01\/5-cs.png 1334w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-4405\" class=\"wp-caption-text\">5 C`s del Marketing<\/figcaption><\/figure>\n<p>Esta gran empresa pone de relieve de cara al resto de los marketinianos, el uso de la t\u00e9cnica de las \u201c5 C\u00b4s\u201d para poder seguirle el ritmo a este mercado que se transforma constantemente y es imposible de encasillar.<\/p>\n<p>La primera \u201cC\u201d se corresponde con el \u201c<strong>Consumidor<\/strong>\u201d, es de gran ayuda estudiar su rutina, su modo de hacer y pensar, el impacto que producimos en \u00e9l y sus consecuentes acciones. La marca debe implicarse en conocerlo a un nivel m\u00e1s individual y dejar a un lado las masas, los m\u00e9todos colectivos no conquistan demasiado, que el consumidor se sienta el protagonista del negocio a un nivel personal, eso es lo que realmente produce el <em>\u201c<strong>engagement<\/strong>\u201d.<\/em><\/p>\n<p>La segunda C, \u201c<strong>Conectar<\/strong>\u201d, las nuevas tecnolog\u00edas y plataformas sociales online permiten una interacci\u00f3n a un nuevo nivel, todos estamos integrados en una sociedad digital que transmite una barbaridad de informaci\u00f3n a las grandes empresas y les permite satisfacer nuestras peticiones antes de lo que tardamos en darnos cuenta.<\/p>\n<p>En tercer lugar: \u201c<strong>Comunidad<\/strong>\u201d. Es tremendamente beneficioso para una firma que se cree una familia de \u201ccustomers\u201d fidelizados, ellos mismos se encargan sin darse cuenta de transmitir una muy buena imagen de la marca, denota satisfacci\u00f3n y el reconocimiento del trabajo bien hecho. Cuando se construye un v\u00ednculo vendedor \u2013 comprador, el momento \u201ccompra\u201d o el \u201cproducto\u201d en s\u00ed, pasan a un segundo plano, el pertenecer a una sociedad de compradores de una determinada marca transmite seguridad.<\/p>\n<p>\u201c<strong>Contenido<\/strong>\u201d es la cuarta C, y me resulta interesante ya que resalta que la clave en todo es que la forma de comunicar contenido, de hablar de una marca, sea tan interesante y exprimible, que sea el mismo receptor el que no identifique este mensaje como \u201cspam\u201d ni algo molesto, todo lo contrario, que lo disfrute, que le genera intriga e inter\u00e9s, que lo divierta, y que no sea un intento de la marca de arrastrar a la otra parte a acercarse a \u00e9l, sino que sea \u00e9l mismo quien lo busque. Un buen equipo de creativos es la base. Qu\u00e9 y c\u00f3mo hables de tu marca habr\u00e1 hecho la mitad del trabajo.<\/p>\n<p>Por \u00faltimo, \u201c<strong>Comercio<\/strong>\u201d, conocer el tuyo hasta el \u00faltimo detalle, observar, leer, escuchar y apoyarte en las fuentes de informaci\u00f3n m\u00e1s \u00fatiles que tenemos: los mismos consumidores. Conversar con ellos o dejar que conversen entre s\u00ed y que no se nos escape nada.<\/p>\n<p>By Jacinta Sospedra<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta gran empresa pone de relieve de cara al resto de los marketinianos, el uso de la t\u00e9cnica de las \u201c5 C\u00b4s\u201d para poder seguirle el ritmo a este mercado que se transforma constantemente y es imposible de encasillar. La primera \u201cC\u201d se corresponde con el \u201cConsumidor\u201d, es de gran ayuda estudiar su rutina, su [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":4405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[530],"tags":[10,728],"class_list":{"0":"post-4402","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-conceptos","8":"tag-4-p","9":"tag-5-c"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unilever\u00b4s 5 C\u00b4s of marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/unilevers-5-cs-of-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unilever\u00b4s 5 C\u00b4s of marketing\" \/>\n<meta property=\"og:description\" content=\"Esta gran empresa pone de relieve de cara al resto de los marketinianos, el uso de la t\u00e9cnica de las \u201c5 C\u00b4s\u201d para poder seguirle el ritmo a este mercado que se transforma constantemente y es imposible de encasillar. 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