{"id":4397,"date":"2018-01-03T10:26:57","date_gmt":"2018-01-03T09:26:57","guid":{"rendered":"https:\/\/blog.uchceu.es\/marketing\/?p=4397"},"modified":"2017-12-27T10:32:54","modified_gmt":"2017-12-27T09:32:54","slug":"marketing-la-mujer","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/marketing-la-mujer\/","title":{"rendered":"El marketing y la mujer"},"content":{"rendered":"<p>Con motivo de la semana contra la violencia de g\u00e9nero, la Universidad CEU Cardenal Herrera realiz\u00f3 una serie de actividades de sensibilizaci\u00f3n.<\/p>\n<p>Una de ellas se materializ\u00f3 en la recopilaci\u00f3n de anuncios de marketing donde la mujer aparece de manera denigrante.\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-4399\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2017\/12\/Ana-Alonso-2.png\" alt=\"\" width=\"607\" height=\"455\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2017\/12\/Ana-Alonso-2.png 607w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2017\/12\/Ana-Alonso-2-315x236.png 315w\" sizes=\"auto, (max-width: 607px) 100vw, 607px\" \/><\/p>\n<p>Pero esto no es nada nuevo, el culto al cuerpo de la mujer existe desde el siglo XIX (utilizaci\u00f3n del cors\u00e9), solo que es ahora con las numerosas reivindicaciones y el auge del feminismo que estos anuncios y marketing est\u00e1 siendo expuestos y condenados.<\/p>\n<p>Todos los ejemplos exhibidos a continuaci\u00f3n son un producto y muestra de la sociedad consumista actual que percibe el cuerpo de la mujer como mercanc\u00eda y la modela a su gusto. Desde siempre se ha impuesto un canon de belleza respecto al cuerpo \u201cfemenino\u201d, solo que ahora, gracias al marketing y publicidad han surgido enfermedades que han derivado de ello: anorexia, bulimia, vigorexia, problemas emocionales y de conducta, trastornos dism\u00f3rficos \u2026 obsesi\u00f3n con las operaciones de aumento de pechos etc. La lista es larga.<\/p>\n<p>Se ha llegado al extremo donde ni\u00f1as de ocho a\u00f1os aparecen en YouTube preguntando \u201csi son guapas\u201d, pero lo peor no es eso, sino los comentarios que aparecen bajo los v\u00eddeos\u2026<\/p>\n<p>Asimismo, tampoco es casual que el perfil de la joven \u201cperfecta\u201d, sea extremadamente delgada, responsable, estudiosa y perfeccionista. Exigencias que no aparecen impuestas impl\u00edcitamente en el sexo masculino.<\/p>\n<p>Por ello, aunque algunas marcas ya han empezado a ser conscientes del problema existente en el mundo del marketing y de su rol principal; como Benetton o Avon, a\u00fan existe hay mucho por hacer. Por ello, toda campa\u00f1a, toda acci\u00f3n, por min\u00fascula que sea ayuda y tiene un impacto.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-4398\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2017\/12\/Ana-Alonso-1-696x520.png\" alt=\"\" width=\"640\" height=\"478\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2017\/12\/Ana-Alonso-1-696x520.png 696w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2017\/12\/Ana-Alonso-1-315x235.png 315w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2017\/12\/Ana-Alonso-1-768x574.png 768w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2017\/12\/Ana-Alonso-1.png 886w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Art\u00edculo de Ana Alonso Alumna de Doble grado de Direcci\u00f3n de Empresas y Cc. Pol\u00edticas y Relaciones Internacionales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con motivo de la semana contra la violencia de g\u00e9nero, la Universidad CEU Cardenal Herrera realiz\u00f3 una serie de actividades de sensibilizaci\u00f3n. Una de ellas se materializ\u00f3 en la recopilaci\u00f3n de anuncios de marketing donde la mujer aparece de manera denigrante.\u00a0 Pero esto no es nada nuevo, el culto al cuerpo de la mujer existe [&hellip;]<\/p>\n","protected":false},"author":212,"featured_media":4399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[598],"tags":[730,729],"class_list":{"0":"post-4397","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actividades","8":"tag-marketing-sexual","9":"tag-mujer"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El marketing y la mujer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/marketing-la-mujer\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El marketing y la mujer\" \/>\n<meta property=\"og:description\" content=\"Con motivo de la semana contra la violencia de g\u00e9nero, la Universidad CEU Cardenal Herrera realiz\u00f3 una serie de actividades de sensibilizaci\u00f3n. Una de ellas se materializ\u00f3 en la recopilaci\u00f3n de anuncios de marketing donde la mujer aparece de manera denigrante.\u00a0 Pero esto no es nada nuevo, el culto al cuerpo de la mujer existe [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.uchceu.es\/marketing\/marketing-la-mujer\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketingUCHCEU\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-03T09:26:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2017\/12\/Ana-Alonso-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"607\" \/>\n\t<meta property=\"og:image:height\" content=\"455\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alumnos Marketing\" \/>\n<meta name=\"twitter:card\" 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