{"id":3831,"date":"2017-03-23T18:58:01","date_gmt":"2017-03-23T17:58:01","guid":{"rendered":"https:\/\/blog.uchceu.es\/marketing\/?p=3831"},"modified":"2021-04-29T09:13:57","modified_gmt":"2021-04-29T07:13:57","slug":"practicas-marta-salaner-endeka","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/","title":{"rendered":"Las olas, el surf y las pr\u00e1cticas de Marta Sala\u00f1er en Endeka"},"content":{"rendered":"

Marta Sala\u00f1er<\/span><\/strong><\/em> alumni del doble grado de Direcci\u00f3n de Empresas y Marketing,\u00a0<\/a>\u00a0el curso pasado decidi\u00f3 hacer sus pr\u00e1cticas en una empresa<\/a><\/strong> del sector de la cer\u00e1mica.<\/p>\n

\"\"<\/p>\n

En este post nos relata su experiencia de las pr\u00e1cticas<\/strong>:<\/p>\n

El a\u00f1o pasado (2016) lleg\u00f3 el momento de hacer pr\u00e1cticas en la universidad, no ten\u00eda muy claro donde hacerlas y al final el CEU me facilit\u00f3 el convenio con una multinacional<\/strong> que me apetec\u00eda mucho conocer y descubrir c\u00f3mo trabajaban.<\/p>\n

Esta multinacional llamada Endeka<\/span><\/a> tiene presencia en todo el mundo y est\u00e1 formada por una plantilla de alrededor de 300 personas en su sede central, de la Vall D\u2019Alba, Cabanes.<\/p>\n

As\u00ed que me arm\u00e9 de energ\u00eda para afrontar mi nueva situaci\u00f3n hacer todos los d\u00edas casi 250 km y por las tardes clase en el CEU<\/span>, parec\u00eda un plan de lo m\u00e1s divertido. Y as\u00ed fue largos y duros d\u00edas en los que fui pasando por todos los departamentos y viendo la complejidad que existe en una empresa de estas dimensiones.<\/p>\n

Compras, ventas, internacional, calidad, recepci\u00f3n de materias primas, colores, tintas, producci\u00f3n y as\u00ed iban pasando los meses, intentando comprender el funcionamiento de la empresa.<\/p>\n

Hasta que un buen d\u00eda tuve una idea, yo estudiaba\u00a0ADE<\/a> y Marketing<\/a> pero a m\u00ed lo que realmente me apasiona es el marketing<\/strong>, por tanto le propuse al CEO de la empresa si me dejaba analizar toda su imagen, tanto corporativa como visual.<\/p>\n

Y me puse manos a la obra, recopil\u00e9 las firmas de casi toda la empresa, las tarjetas, facturas, albaranes, todo el material de papeler\u00eda, busqu\u00e9 el manual de identidad que ten\u00edan\u2026 hasta que llegue a una conclusi\u00f3n: Todo era inconexo y la marca perd\u00eda fuerza en cada formato, no se respetaba la tipograf\u00eda ni colores.<\/p>\n

Pasaban los d\u00edas y los kil\u00f3metros iban pasando a un segundo plano, ya que me gustaba lo que hac\u00eda.<\/p>\n

Y entonces lleg\u00f3 el d\u00eda que ten\u00eda que presentarle a Fernando, CEO\u00a0de la empresa, todo lo que hab\u00eda hecho. \u00c9l anonado, me dijo: \u201cTienes toda la raz\u00f3n, habla con qui\u00e9n tengas que hablar y ponte manos a la obra, encuentra a la gente id\u00f3nea con quien poder hacer esto\u201d<\/span>.<\/p>\n

Como aprendizaje me llevo mucho pero sobre todo, el esfuerzo tiene su recompensa<\/strong> y debes aprovechar cada oportunidad<\/strong> porque nunca sabes lo que va a pasar luego.<\/p>\n

El esfuerzo tuvo recompensa<\/span><\/strong><\/h1>\n

Puedes conocer m\u00e1s de ella en su cuenta de linkedin.<\/p>\n

\u00a1Gracias Marta por compartir tu experiencia!<\/p>\n","protected":false},"excerpt":{"rendered":"

Marta Sala\u00f1er alumni del doble grado de Direcci\u00f3n de Empresas y Marketing,\u00a0\u00a0el curso pasado decidi\u00f3 hacer sus pr\u00e1cticas en una empresa del sector de la cer\u00e1mica. En este post nos relata su experiencia de las pr\u00e1cticas: El a\u00f1o pasado (2016) lleg\u00f3 el momento de hacer pr\u00e1cticas en la universidad, no ten\u00eda muy claro donde hacerlas […]<\/p>\n","protected":false},"author":102,"featured_media":4745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[705,639],"class_list":{"0":"post-3831","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nuestros-alumnos","8":"tag-multinacional","9":"tag-practicas"},"yoast_head":"\nLas olas, el surf y las pr\u00e1cticas de Marta Sala\u00f1er en Endeka<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las olas, el surf y las pr\u00e1cticas de Marta Sala\u00f1er en Endeka\" \/>\n<meta property=\"og:description\" content=\"Marta Sala\u00f1er alumni del doble grado de Direcci\u00f3n de Empresas y Marketing,\u00a0\u00a0el curso pasado decidi\u00f3 hacer sus pr\u00e1cticas en una empresa del sector de la cer\u00e1mica. En este post nos relata su experiencia de las pr\u00e1cticas: El a\u00f1o pasado (2016) lleg\u00f3 el momento de hacer pr\u00e1cticas en la universidad, no ten\u00eda muy claro donde hacerlas […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketingUCHCEU\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-23T17:58:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-29T07:13:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2017\/03\/surf-endeka.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"614\" \/>\n\t<meta property=\"og:image:height\" content=\"348\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paco Suay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/pacosuay?lang=es\" \/>\n<meta name=\"twitter:site\" content=\"@markertingUCH\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paco Suay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/\"},\"author\":{\"name\":\"Paco Suay\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/77e2533177413dceb3fa36f18c1503ad\"},\"headline\":\"Las olas, el surf y las pr\u00e1cticas de Marta Sala\u00f1er en Endeka\",\"datePublished\":\"2017-03-23T17:58:01+00:00\",\"dateModified\":\"2021-04-29T07:13:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/\"},\"wordCount\":453,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2017\/03\/surf-endeka.jpg\",\"keywords\":[\"multinacional\",\"pr\u00e1cticas\"],\"articleSection\":[\"Nuestros Alumnos\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/\",\"url\":\"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/\",\"name\":\"Las olas, el surf y las pr\u00e1cticas de Marta Sala\u00f1er en Endeka\",\"isPartOf\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2017\/03\/surf-endeka.jpg\",\"datePublished\":\"2017-03-23T17:58:01+00:00\",\"dateModified\":\"2021-04-29T07:13:57+00:00\",\"author\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/77e2533177413dceb3fa36f18c1503ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/#primaryimage\",\"url\":\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2017\/03\/surf-endeka.jpg\",\"contentUrl\":\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2017\/03\/surf-endeka.jpg\",\"width\":614,\"height\":348},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/blog.uchceu.es\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nuestros Alumnos\",\"item\":\"https:\/\/blog.uchceu.es\/marketing\/category\/nuestros-alumnos\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Las olas, el surf y las pr\u00e1cticas de Marta Sala\u00f1er en Endeka\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/#website\",\"url\":\"https:\/\/blog.uchceu.es\/marketing\/\",\"name\":\"Blog de Marketing\",\"description\":\"Universidad CEU Cardenal Herrera\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.uchceu.es\/marketing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/77e2533177413dceb3fa36f18c1503ad\",\"name\":\"Paco Suay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/40e6f817868aa0e952ed3010e8b1a454a8d8179a9cba06fc58d068be36fc78bb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/40e6f817868aa0e952ed3010e8b1a454a8d8179a9cba06fc58d068be36fc78bb?s=96&d=mm&r=g\",\"caption\":\"Paco Suay\"},\"description\":\"Docente por vocaci\u00f3n. Economista y Doctor en Integrated Marketing Communications Profesor en la Universidad Cardenal Herrera CEU. 20 a\u00f1os de experiencia profesional en ventas, marketing y comunicaci\u00f3n.\",\"sameAs\":[\"https:\/\/www.uchceu.es\/directorio\/pacosuay\",\"https:\/\/x.com\/https:\/\/twitter.com\/pacosuay?lang=es\"],\"url\":\"https:\/\/blog.uchceu.es\/marketing\/author\/psuay\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Las olas, el surf y las pr\u00e1cticas de Marta Sala\u00f1er en Endeka","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/","og_locale":"es_ES","og_type":"article","og_title":"Las olas, el surf y las pr\u00e1cticas de Marta Sala\u00f1er en Endeka","og_description":"Marta Sala\u00f1er alumni del doble grado de Direcci\u00f3n de Empresas y Marketing,\u00a0\u00a0el curso pasado decidi\u00f3 hacer sus pr\u00e1cticas en una empresa del sector de la cer\u00e1mica. En este post nos relata su experiencia de las pr\u00e1cticas: El a\u00f1o pasado (2016) lleg\u00f3 el momento de hacer pr\u00e1cticas en la universidad, no ten\u00eda muy claro donde hacerlas […]","og_url":"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/","og_site_name":"Blog de Marketing","article_publisher":"https:\/\/www.facebook.com\/MarketingUCHCEU","article_published_time":"2017-03-23T17:58:01+00:00","article_modified_time":"2021-04-29T07:13:57+00:00","og_image":[{"width":614,"height":348,"url":"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2017\/03\/surf-endeka.jpg","type":"image\/jpeg"}],"author":"Paco Suay","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/pacosuay?lang=es","twitter_site":"@markertingUCH","twitter_misc":{"Escrito por":"Paco Suay","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/#article","isPartOf":{"@id":"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/"},"author":{"name":"Paco Suay","@id":"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/77e2533177413dceb3fa36f18c1503ad"},"headline":"Las olas, el surf y las pr\u00e1cticas de Marta Sala\u00f1er en Endeka","datePublished":"2017-03-23T17:58:01+00:00","dateModified":"2021-04-29T07:13:57+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/"},"wordCount":453,"commentCount":0,"image":{"@id":"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2017\/03\/surf-endeka.jpg","keywords":["multinacional","pr\u00e1cticas"],"articleSection":["Nuestros Alumnos"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/","url":"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/","name":"Las olas, el surf y las pr\u00e1cticas de Marta Sala\u00f1er en Endeka","isPartOf":{"@id":"https:\/\/blog.uchceu.es\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/#primaryimage"},"image":{"@id":"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2017\/03\/surf-endeka.jpg","datePublished":"2017-03-23T17:58:01+00:00","dateModified":"2021-04-29T07:13:57+00:00","author":{"@id":"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/77e2533177413dceb3fa36f18c1503ad"},"breadcrumb":{"@id":"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/#primaryimage","url":"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2017\/03\/surf-endeka.jpg","contentUrl":"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2017\/03\/surf-endeka.jpg","width":614,"height":348},{"@type":"BreadcrumbList","@id":"https:\/\/blog.uchceu.es\/marketing\/practicas-marta-salaner-endeka\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/blog.uchceu.es\/marketing\/"},{"@type":"ListItem","position":2,"name":"Nuestros Alumnos","item":"https:\/\/blog.uchceu.es\/marketing\/category\/nuestros-alumnos\/"},{"@type":"ListItem","position":3,"name":"Las olas, el surf y las pr\u00e1cticas de Marta Sala\u00f1er en Endeka"}]},{"@type":"WebSite","@id":"https:\/\/blog.uchceu.es\/marketing\/#website","url":"https:\/\/blog.uchceu.es\/marketing\/","name":"Blog de Marketing","description":"Universidad CEU Cardenal Herrera","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.uchceu.es\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/77e2533177413dceb3fa36f18c1503ad","name":"Paco Suay","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/40e6f817868aa0e952ed3010e8b1a454a8d8179a9cba06fc58d068be36fc78bb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/40e6f817868aa0e952ed3010e8b1a454a8d8179a9cba06fc58d068be36fc78bb?s=96&d=mm&r=g","caption":"Paco Suay"},"description":"Docente por vocaci\u00f3n. Economista y Doctor en Integrated Marketing Communications Profesor en la Universidad Cardenal Herrera CEU. 20 a\u00f1os de experiencia profesional en ventas, marketing y comunicaci\u00f3n.","sameAs":["https:\/\/www.uchceu.es\/directorio\/pacosuay","https:\/\/x.com\/https:\/\/twitter.com\/pacosuay?lang=es"],"url":"https:\/\/blog.uchceu.es\/marketing\/author\/psuay\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/posts\/3831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/users\/102"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/comments?post=3831"}],"version-history":[{"count":1,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/posts\/3831\/revisions"}],"predecessor-version":[{"id":6811,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/posts\/3831\/revisions\/6811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/media\/4745"}],"wp:attachment":[{"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/media?parent=3831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/categories?post=3831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/tags?post=3831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}