{"id":3719,"date":"2016-12-06T20:54:32","date_gmt":"2016-12-06T19:54:32","guid":{"rendered":"https:\/\/blog.uchceu.es\/marketing\/?p=3719"},"modified":"2016-12-07T18:59:46","modified_gmt":"2016-12-07T17:59:46","slug":"pole-en-la-carrera-transamazonica","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/pole-en-la-carrera-transamazonica\/","title":{"rendered":"\u00abPole\u00bb en la carrera transamaz\u00f3nica"},"content":{"rendered":"<figure id=\"attachment_3731\" aria-describedby=\"caption-attachment-3731\" style=\"width: 650px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-3731\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/12\/IMG_2348-650x406.jpg\" alt=\"Libros\" width=\"650\" height=\"406\" \/><figcaption id=\"caption-attachment-3731\" class=\"wp-caption-text\">Fuente: morguefile<\/figcaption><\/figure>\n<p>Amazon nace como una peque\u00f1a librer\u00eda virtual y, en tan s\u00f3lo 15 a\u00f1os pasa a multiplicar por diecis\u00e9is su cartera de productos. \u00bfQui\u00e9n iba a decir all\u00e1 por los 90 que la tienda que m\u00e1s iba a facturar no dispondr\u00eda de ning\u00fan local?<\/p>\n<p>Amazon revoluciona la interacci\u00f3n empresa-cliente. Sin ning\u00fan vendedor logra personalizarte completamente la compra. Sin ning\u00fan local de venta logra una gama de productos ilimitada.<\/p>\n<p>El tiempo es oro, y ellos lo saben. \u00bfPor qu\u00e9 crear algo limitado en el espacio-tiempo si se puede hacer todo lo contrario?<\/p>\n<p>Ese producto que viste en aquella tienda de esa gran capital -y claro, en tu peque\u00f1a ciudad no lo encuentras- ahora est\u00e1 en la pantalla de tu tel\u00e9fono, y en tan s\u00f3lo 15 minutos podr\u00eda estar en tu casa.<\/p>\n<p>\u00bfDe verdad nos importa tanto lo que piensen los dem\u00e1s? Amazon nos dice que s\u00ed, pudiendo as\u00ed leer y comparar infinitas opiniones.<\/p>\n<p>\u00bfPor qu\u00e9 todo hab\u00eda sido tan dif\u00edcil anteriormente si lo \u00fanico que hab\u00eda que hacer era preguntarle al cliente lo que necesitaba?<\/p>\n<p>El otro d\u00eda entr\u00e9, directamente a comprarme \u201cEl extranjero\u201d de Camus, y con una sencilla frase como \u201clos clientes que compraron este producto tambi\u00e9n compraron\u201d consiguieron relacionarme el \u00e1lter ego de Camus \u2013Meursault- con la filosof\u00eda existencialista de Sartre. No iban tan mal encaminados, \u00bfeh?<\/p>\n<p>A\u00fan cuando te sientes tan alejado de la existencia como este personaje, Amazon tiene una ruta de env\u00edo expresamente para ti;\u00a0 a Camus en formato f\u00edsico \u2013libro-, virtual\u00a0 \u2013ebook- o la moleskine para que empieces a imitarlo.<\/p>\n<p>Lo que sea, donde sea y cuando sea.<\/p>\n<p>&nbsp;<\/p>\n<p>Francisco Tomas Garcia Berna<br \/>\nAlumno del Grado en Marketing (Elche)<\/p>\n<p><span style=\"font-size: small\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon nace como una peque\u00f1a librer\u00eda virtual y, en tan s\u00f3lo 15 a\u00f1os pasa a multiplicar por diecis\u00e9is su cartera de productos. \u00bfQui\u00e9n iba a decir all\u00e1 por los 90 que la tienda que m\u00e1s iba a facturar no dispondr\u00eda de ning\u00fan local? Amazon revoluciona la interacci\u00f3n empresa-cliente. Sin ning\u00fan vendedor logra personalizarte completamente la [&hellip;]<\/p>\n","protected":false},"author":212,"featured_media":3731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[679,471,112,681],"class_list":{"0":"post-3719","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-formacion","8":"tag-amazon","9":"tag-clientes","10":"tag-e-commerce","11":"tag-logistica"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Pole&quot; en la carrera transamaz\u00f3nica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/pole-en-la-carrera-transamazonica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Pole&quot; en la carrera transamaz\u00f3nica\" \/>\n<meta property=\"og:description\" content=\"Amazon nace como una peque\u00f1a librer\u00eda virtual y, en tan s\u00f3lo 15 a\u00f1os pasa a multiplicar por diecis\u00e9is su cartera de productos. \u00bfQui\u00e9n iba a decir all\u00e1 por los 90 que la tienda que m\u00e1s iba a facturar no dispondr\u00eda de ning\u00fan local? 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