{"id":3674,"date":"2016-11-15T12:59:07","date_gmt":"2016-11-15T11:59:07","guid":{"rendered":"https:\/\/blog.uchceu.es\/marketing\/?p=3674"},"modified":"2016-11-15T12:59:56","modified_gmt":"2016-11-15T11:59:56","slug":"grandes-descuentos-en-el-black-friday","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/grandes-descuentos-en-el-black-friday\/","title":{"rendered":"Grandes descuentos en el Black Friday"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3677\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/11\/Black-Friday-315x135.png\" alt=\"black-friday\" width=\"315\" height=\"135\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/11\/Black-Friday-315x135.png 315w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/11\/Black-Friday.png 344w\" sizes=\"auto, (max-width: 315px) 100vw, 315px\" \/><\/p>\n<p>En una investigaci\u00f3n que hemos desarrollado en la asignatura Pol\u00edticas de Distribuci\u00f3n en colaboraci\u00f3n con la empresa Cuponation , nos ha llamado la atenci\u00f3n el comportamiento del consumidor ante las compras. Los consumidores est\u00e1n encantados de tener descuentos antes de las navidades y muchos de ellos aprovechan para comprar los regalos, pero la mayor\u00eda de ellos, decide comprar productos de alrededor de 100\u20ac por darse un capricho o por simplemente comprarse algo; e incluso puede que no lo necesiten.<\/p>\n<p><strong><u>Tabla elasticidad de los descuentos<\/u><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3675\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/11\/tabla-descuentos-BF-315x177.png\" alt=\"tabla-descuentos-bf\" width=\"356\" height=\"200\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/11\/tabla-descuentos-BF-315x177.png 315w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/11\/tabla-descuentos-BF-310x174.png 310w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/11\/tabla-descuentos-BF.png 461w\" sizes=\"auto, (max-width: 356px) 100vw, 356px\" \/><\/p>\n<p>Haciendo un an\u00e1lisis sobre la elasticidad del descuento nos hemos dado cuenta de que aquellas compras de productos que necesitan una mayor reflexi\u00f3n, dado que pertenecen a un rango m\u00e1s elevado de precio, son m\u00e1s insensibles a todo este tipo de estrategias realizadas por las empresas para incitar a la compra. Es decir, que los descuentos ofrecidos en el \u201cBlack Friday\u201d, son una herramienta \u00fatil para dar salida a todos aquellos art\u00edculos que podr\u00edamos denominar como caprichos para el consumidor, pero son menos funcionales para aquellos productos con mayor peso monetario.<\/p>\n<p>Por Rosa Miralles y Javier D\u00edaz<\/p>\n<p>Alumnos de 3\u00ba de Marketing<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En una investigaci\u00f3n que hemos desarrollado en la asignatura Pol\u00edticas de Distribuci\u00f3n en colaboraci\u00f3n con la empresa Cuponation , nos ha llamado la atenci\u00f3n el comportamiento del consumidor ante las compras. Los consumidores est\u00e1n encantados de tener descuentos antes de las navidades y muchos de ellos aprovechan para comprar los regalos, pero la mayor\u00eda de [&hellip;]<\/p>\n","protected":false},"author":212,"featured_media":3677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[109,672],"class_list":{"0":"post-3674","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-del-sector","8":"tag-distribucion","9":"tag-retail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Grandes descuentos en el Black Friday<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/grandes-descuentos-en-el-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grandes descuentos en el Black Friday\" \/>\n<meta property=\"og:description\" content=\"En una investigaci\u00f3n que hemos desarrollado en la asignatura Pol\u00edticas de Distribuci\u00f3n en colaboraci\u00f3n con la empresa Cuponation , nos ha llamado la atenci\u00f3n el comportamiento del consumidor ante las compras. 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