{"id":3666,"date":"2016-11-10T14:35:52","date_gmt":"2016-11-10T13:35:52","guid":{"rendered":"https:\/\/blog.uchceu.es\/marketing\/?p=3666"},"modified":"2021-04-29T09:13:43","modified_gmt":"2021-04-29T07:13:43","slug":"proyecto-sobre-black-friday","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/proyecto-sobre-black-friday\/","title":{"rendered":"Proyecto sobre Black Friday"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3667\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/11\/black-friday.png\" alt=\"black-friday\" width=\"300\" height=\"100\" \/><\/p>\n<p>Hace unas semanas nos pusimos a trabajar con los alumnos del Grado de Marketing en un proyecto sobre el Black Friday. Espero que te suene ese nombre.<\/p>\n<p>La idea surgi\u00f3 de Clara Bozal\u00a0Communications Executive para Espa\u00f1a de la empresa <a href=\"https:\/\/www.cuponation.es\/\">Cuponation<\/a>. Clara tras leer el <a href=\"https:\/\/blog.uchceu.es\/marketing\/el-black-friday-y-los-nuevos-formatos-promocionales\/\">art\u00edculo que publique sobre el Black Friday<\/a> hace unos meses se puso en contacto conmigo y me laz\u00f3 un reto. Realizar un trabajo sobre el conocimiento que tiene esta nueva modalidad de venta entre los espa\u00f1oles, conocer sus h\u00e1bitos de compra durante esa fecha y analizar el uso de los cupones descuentos.<\/p>\n<p>La empresa <strong>cuponation<\/strong> se dedica a la gesti\u00f3n de cupones descuento que puedes utilizar en tiendas online y est\u00e1 volcada con el Black Friday ya que ha desarrollado Black-Friday.sale una web espec\u00edfica donde dispones de mucha informaci\u00f3n sobre este d\u00eda.<\/p>\n<p>Pues ah\u00ed est\u00e1 el reto marcado con los siguientes objetivos:<\/p>\n<ul>\n<li>Saber si el Black Friday es conocido en Espa\u00f1a<\/li>\n<li>Encontrar un perfil de comprador del Black Friday<\/li>\n<li>Cuantificar gasto por persona en el Black Friday y crecimiento respecto a 2015<\/li>\n<li>Conocer rutinas de compra durante el Black Friday (tienda, Internet, previsi\u00f3n de gastos, regalos para navidad\u2026)<\/li>\n<li>Calcular la elasticidad del descuento<\/li>\n<\/ul>\n<p>Los alumnos de la asignatura de pol\u00edticas de distribuci\u00f3n han trabajado durante las \u00faltimas semanas en la investigaci\u00f3n y hay una encuesta en este <a href=\"https:\/\/es.surveymonkey.com\/survey-closed\/?sm=y67BscA9SjyJs5hvejqQLbLMzcaPGBFTLSfOpOQdKJy2dQCqZfJG56gqnz_2FpnHxV5AUPhZMWsahEH8xArqRrADueIyIOeqsleqb3Fm5_2FL2w_3D\">enlace<\/a> para que veas que aspectos se est\u00e1n analizando. En unos d\u00edas tendremos los resultados definitivos que compartiremos con todos vosotros en este blog.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3668\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/11\/Horizontal_PNG_Full-Color-1.png\" alt=\"horizontal_png_full-color-1\" width=\"329\" height=\"47\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/11\/Horizontal_PNG_Full-Color-1.png 329w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/11\/Horizontal_PNG_Full-Color-1-315x45.png 315w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/11\/Horizontal_PNG_Full-Color-1-324x47.png 324w\" sizes=\"auto, (max-width: 329px) 100vw, 329px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace unas semanas nos pusimos a trabajar con los alumnos del Grado de Marketing en un proyecto sobre el Black Friday. Espero que te suene ese nombre. La idea surgi\u00f3 de Clara Bozal\u00a0Communications Executive para Espa\u00f1a de la empresa Cuponation. Clara tras leer el art\u00edculo que publique sobre el Black Friday hace unos meses se [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":3667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[598],"tags":[],"class_list":{"0":"post-3666","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actividades"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Proyecto sobre Black Friday<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/proyecto-sobre-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proyecto sobre Black Friday\" \/>\n<meta property=\"og:description\" content=\"Hace unas semanas nos pusimos a trabajar con los alumnos del Grado de Marketing en un proyecto sobre el Black Friday. Espero que te suene ese nombre. La idea surgi\u00f3 de Clara Bozal\u00a0Communications Executive para Espa\u00f1a de la empresa Cuponation. 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