{"id":3629,"date":"2016-10-04T08:51:52","date_gmt":"2016-10-04T06:51:52","guid":{"rendered":"https:\/\/blog.uchceu.es\/marketing\/?p=3629"},"modified":"2021-04-29T09:13:40","modified_gmt":"2021-04-29T07:13:40","slug":"clickbait-con-c-de-cebo","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/clickbait-con-c-de-cebo\/","title":{"rendered":"Clickbait, con \u00abC\u00bb de cebo"},"content":{"rendered":"<p style=\"text-align: left\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3634\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/10\/maxresdefault-650x366.jpg\" alt=\"maxresdefault\" width=\"650\" height=\"366\" \/>\u00bfAlguna vez has escuchado el t\u00e9rmino \u00ab<a href=\"https:\/\/pousta.com\/que-es-el-clickbait\/\">Clickbait<\/a>\u00ab? Si no lo has hecho, lo habr\u00e1s visto y probablemente no sabr\u00edas lo que era. Todas aquellas personas que han merodeado alguna vez por Facebook, desgraciadamente habr\u00e1n presenciado el fen\u00f3meno \u00abClickbait\u00bb. <strong>Por clickbait entendemos que son, todos aquellos t\u00edtulos enga\u00f1osos que encontramos por internet, los cuales en vez de resumir un contenido, te exageran o enga\u00f1an con el fin de que abras la pesta\u00f1a<\/strong> y as\u00ed poder ganar ingresos por la publicidad. Con lo cual, gracias a esta breve aclaraci\u00f3n, ahora cada vez que veas un post en Facebook en el que pone \u00abS\u00f3lo tienes que mirar lo que pasa despu\u00e9s\u00bb o \u00abNo imaginas lo que esta madre le hizo a su hijo\u00bb o \u00abTop 7 comidas con forma de animal\u00bb sabr\u00e1s que se trata de un Clickbait.<\/p>\n<p style=\"text-align: left\">La traducci\u00f3n de Clickbait al espa\u00f1ol ser\u00eda algo parecido a \u00ab<strong>carnada de clicks<\/strong>\u00ab. Por esto, entendemos que dicha herramienta es como un cebo que trata de atrapar a una gran cantidad de peces con la \u00fanica finalidad de producir ingresos a costa de un enga\u00f1o. Siempre utilizan frases llamativas donde\u00a0abundan las exageraciones, e im\u00e1genes falsas o retocadas con el prop\u00f3sito de\u00a0acercarse al lector. El canal principal de Clickbait son las redes sociales. Podemos encontrar ejemplos tanto en Facebook, como en twitter o incluso en Youtube. Concretamente en la plataforma de Youtube se arm\u00f3 bastante revuelo con los t\u00edtulos enga\u00f1osos, ya que muchos Youtubers con renombre fueron atacados por sus m\u00faltiples v\u00eddeos en los que implementaban el Clickbait, para buscar as\u00ed m\u00e1s visitas.<\/p>\n<p style=\"text-align: left\">\u00bfQu\u00e9 relaci\u00f3n tiene el Clickbait con el <strong>Marketing<\/strong>?<\/p>\n<p style=\"text-align: left\"><a href=\"https:\/\/blog.uchceu.es\/marketing\/que-es-el-marketing\/\">Philip Kotler<\/a>, considerado como uno de los padres del Marketing, lo define como <em>\u00ab<strong>la actividad, conjunto de instituciones y procesos que tienen como fin crear, comunicar, entregar e intercambiar ofertas que tienen valor para los consumidores, clientes, socios y para la sociedad en general<\/strong>\u201d. <\/em>Esta definici\u00f3n nos aclara que el <strong>Clickbait es un agujero negro en el mundo del Marketin<\/strong>g, ya que las ofertas que nos entrega el contenido que se esconde tras los t\u00edtulos enga\u00f1osos, no nos aportan nada en general a los consumidores. Desde mi punto de vista lo \u00fanico que consiguen los Clickbaits es robarnos tiempo de nuestras vidas. Para el Marketing, los Clickbaits son perjudiciales. Enga\u00f1ar a los consumidores no es \u00e9tico, y menos si se saca provecho\u00a0de por medio. Lo \u00fanico que consigue esta herramienta es da\u00f1ar el mundo del Marketing y de la publicidad.<\/p>\n<p style=\"text-align: left\">Desgraciadamente, yo habr\u00e9 malgastado minutos y minutos entrando en publicaciones enga\u00f1osas cayendo en la trampa del Clickbait. Y probablemente vuelva a tropezar con la misma piedra m\u00e1s veces. Nosotros, los consumidores somos tambi\u00e9n responsables de que herramientas como \u00e9sta predominen hoy en d\u00eda en los medios digitales. Si fu\u00e9semos conscientes de a qu\u00e9 nos enfrentamos, tendr\u00edamos la capacidad de poder ignorar toda esta publicidad enga\u00f1osa y provocar que poco a poco vaya desapareciendo.<\/p>\n<hr \/>\n<p style=\"text-align: left\">\n<p>&nbsp;<\/p>\n<p style=\"text-align: left\">\n","protected":false},"excerpt":{"rendered":"<p>\u00bfAlguna vez has escuchado el t\u00e9rmino \u00abClickbait\u00ab? Si no lo has hecho, lo habr\u00e1s visto y probablemente no sabr\u00edas lo que era. Todas aquellas personas que han merodeado alguna vez por Facebook, desgraciadamente habr\u00e1n presenciado el fen\u00f3meno \u00abClickbait\u00bb. Por clickbait entendemos que son, todos aquellos t\u00edtulos enga\u00f1osos que encontramos por internet, los cuales en vez [&hellip;]<\/p>\n","protected":false},"author":212,"featured_media":3631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[666,132,204,657,659],"class_list":{"0":"post-3629","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-del-sector","8":"tag-clickbait","9":"tag-facebook","10":"tag-kotler","11":"tag-marketing","12":"tag-youtube"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Clickbait, con &quot;C&quot; de cebo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/clickbait-con-c-de-cebo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clickbait, con &quot;C&quot; de cebo\" \/>\n<meta property=\"og:description\" content=\"\u00bfAlguna vez has escuchado el t\u00e9rmino \u00abClickbait\u00ab? 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