{"id":3563,"date":"2016-05-18T09:53:21","date_gmt":"2016-05-18T07:53:21","guid":{"rendered":"https:\/\/blog.uchceu.es\/marketing\/?p=3563"},"modified":"2022-05-19T16:33:53","modified_gmt":"2022-05-19T14:33:53","slug":"the-joneses-consumo-desmedido-o-marketing","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/the-joneses-consumo-desmedido-o-marketing\/","title":{"rendered":"The Joneses. \u00bfConsumo desmedido o marketing?"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"281\" height=\"416\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/05\/Joneses_poster.jpg\" alt=\"Joneses_poster\" class=\"wp-image-3564\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/05\/Joneses_poster.jpg 281w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/05\/Joneses_poster-203x300.jpg 203w\" sizes=\"auto, (max-width: 281px) 100vw, 281px\" \/><\/figure><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><i>The Joneses&nbsp;<\/i><\/h5>\n\n\n\n<p><em>The Joneses<\/em> es una pel\u00edcula de 2009 que no tuvo un gran \u00e9xito de p\u00fablico a pesar de disponer de un buen reparto. <strong>Demi Moore y David Duchovny<\/strong> como protagonistas. Fue premiada en el festival de Toronto del 2009.<\/p>\n\n\n\n<p>La pel\u00edcula contaba con un presupuesto de 10 millones apenas recaud\u00f3 7 por lo que no fue un \u00e9xito de taquilla como cab\u00eda esperar, aunque en Estados Unidos obtuvo un 6,2 sobre 10 de la cr\u00edtica que no est\u00e1 mal.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">El <strong>argumento<\/strong><\/h5>\n\n\n\n<p>Tiene mucha miga pues <em>The Joneses<\/em> trata sobre una \u00ab<em>supuesta<\/em>\u00bb familia compuesta por el matrimonio un hijo y una hija, que se traslada a un barrio de clase media alta. Demuestran un alto poder adquisitivo con veh\u00edculos de alta gama, productos de cosm\u00e9tica caros, ropa de marca, invitan a los vecinos, regalan muestras de producto y aparentemente son una familia feliz que se integra bien en su nuevo vecindario, convirti\u00e9ndose en el foco de atenci\u00f3n. Pero detr\u00e1s de esa \u00ab<em>familia<\/em>\u00bb hay una gran campa\u00f1a de marketing para introducir nuevos productos y venderlos&nbsp;en la zona.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 te parece este tipo de estrategia?&nbsp;<\/strong><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u00bfVes \u00e9tica esta forma de introducir y vender un producto en el mercado?<\/strong><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u00bfSer\u00edas capaz de formar parte de la familia <em>Jones<\/em>?\u00a0<\/strong><\/h5>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/NsBMKwa3lmw\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n\n\n\n<p>Si quieres saber m\u00e1s acerca de Marketing y estrategia de ventas aqu\u00ed te dejamos<a href=\"https:\/\/blog.uchceu.es\/marketing\/\" target=\"_blank\" rel=\"noopener\"> algunos art\u00edculos<\/a> que quiz\u00e1 te interesen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Joneses&nbsp; The Joneses es una pel\u00edcula de 2009 que no tuvo un gran \u00e9xito de p\u00fablico a pesar de disponer de un buen reparto. Demi Moore y David Duchovny como protagonistas. Fue premiada en el festival de Toronto del 2009. La pel\u00edcula contaba con un presupuesto de 10 millones apenas recaud\u00f3 7 por lo [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":3564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[128,657,779,652,292,356],"class_list":{"0":"post-3563","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-formacion","8":"tag-estrategia","9":"tag-marketing","10":"tag-mercado","11":"tag-pelicula-marketing","12":"tag-producto","13":"tag-ventas"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Joneses. \u00bfConsumo desmedido o marketing?<\/title>\n<meta name=\"description\" content=\"Art\u00edculo con una interesante reflexi\u00f3n sobre la pel\u00edcula The Joneses relacionada con el marketing y la estrategia de venta de productos.\" 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