{"id":3519,"date":"2016-05-05T15:43:23","date_gmt":"2016-05-05T13:43:23","guid":{"rendered":"https:\/\/blog.uchceu.es\/marketing\/?p=3519"},"modified":"2016-04-22T15:59:46","modified_gmt":"2016-04-22T13:59:46","slug":"tecnicas-creativas-de-investigacion-de-mercados","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/tecnicas-creativas-de-investigacion-de-mercados\/","title":{"rendered":"T\u00e9cnicas Creativas de Investigaci\u00f3n de Mercados"},"content":{"rendered":"<p>Redactado por: Marta Sala\u00f1er, Marta Catal\u00e1n, Bel\u00e9n S\u00e1nchez-Carpena y Sara Bernab\u00e9<\/p>\n<p><u><\/u>En nuestro caso estuvimos trabajando, dentro de las <strong>t\u00e9cnicas cualitativas<\/strong> de investigaci\u00f3n de mercados, en las <strong>t\u00e9cnicas de creatividad<\/strong>. A continuaci\u00f3n os exponemos un par de ellas y los temas sobre los cuales las llevamos a la pr\u00e1ctica:<\/p>\n<p><strong><u>Brainstorming<\/u><\/strong><\/p>\n<p>El <strong>brainstorming<\/strong> o tormenta de ideas es una herramienta grupal que permite a los individuos decir todo tipo de ideas que se le vengan a la mente a ra\u00edz de un problema. No es la primera vez que o\u00edmos por los pasillos de la Facultad los contratiempos que a lo alumnos nos supone el aparcamiento en los alrededores de la universidad.<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3520 alignleft\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/04\/brain-e1461333186298-315x199.png\" alt=\"brain\" width=\"279\" height=\"176\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/04\/brain-e1461333186298-315x199.png 315w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/04\/brain-e1461333186298-768x485.png 768w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/04\/brain-e1461333186298-696x439.png 696w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/04\/brain-e1461333186298.png 1092w\" sizes=\"auto, (max-width: 279px) 100vw, 279px\" \/><\/p>\n<p>La <strong>lluvia de ideas<\/strong> la grabamos en nuestra clase, los participantes asignaron puntos bas\u00e1ndonos en dos criterios:<\/p>\n<p>1 Satisfacci\u00f3n para el alumno<\/p>\n<p>2 Facilidad de implantaci\u00f3n<\/p>\n<p>Las 3 <strong>ideas mejor valoradas<\/strong> fueron:<\/p>\n<p>+ Modelo Americano\u00a0 los alumnos aparcan seg\u00fan el curso en el que est\u00e9n. De Mayor a menor lejan\u00eda respecto a la universidad empezando por los alumnos de 1er curso.<\/p>\n<p>+ Construcci\u00f3n de otro Parking<\/p>\n<p>+ VAO<\/p>\n<p><strong><u>Observaci\u00f3n<\/u><\/strong><\/p>\n<p><u><\/u>Esta t\u00e9cnica consiste en observar un escenario en el que veamos una necesidad o problema que no quede resuelto.<\/p>\n<p>Nosotras fuimos a un cruce de Godella que dado su gran tr\u00e1nsito diario de coches, ya se ha produci<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-3521 \" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/04\/rotonda-e1461333285561-315x146.jpg\" alt=\"rotonda\" width=\"362\" height=\"168\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/04\/rotonda-e1461333285561-315x146.jpg 315w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/04\/rotonda-e1461333285561-768x355.jpg 768w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/04\/rotonda-e1461333285561-696x322.jpg 696w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/04\/rotonda-e1461333285561.jpg 1342w\" sizes=\"auto, (max-width: 362px) 100vw, 362px\" \/>do alguna colisi\u00f3n. Grabamos durante 2 h el cruce en hora punta y llegamos a la conclusi\u00f3n del problema para la seguridad que conlleva que los veh\u00edculos cometiesen infracciones de circulaci\u00f3n.<\/p>\n<p>Aportamos dos opciones para solucionarlo:<\/p>\n<p>+ Construcci\u00f3n de rotonda<\/p>\n<p>+ Mejor se\u00f1alizaci\u00f3n<\/p>\n<p>Podemos decir que llevar a la <strong>pr\u00e1ctica<\/strong> las distintas t\u00e9cnicas fue interesante y divertido, ya que tuvimos que analizar situaciones reales para luego, en base a ellas, explicar las distintas herramientas a los compa\u00f1eros durante la presentaci\u00f3n en el aula. Adem\u00e1s, nos permiti\u00f3 ver claramente en qu\u00e9 consisten las t\u00e9cnicas de creatividad y su utilidad dentro de una investigaci\u00f3n de mercado.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Redactado por: Marta Sala\u00f1er, Marta Catal\u00e1n, Bel\u00e9n S\u00e1nchez-Carpena y Sara Bernab\u00e9 En nuestro caso estuvimos trabajando, dentro de las t\u00e9cnicas cualitativas de investigaci\u00f3n de mercados, en las t\u00e9cnicas de creatividad. A continuaci\u00f3n os exponemos un par de ellas y los temas sobre los cuales las llevamos a la pr\u00e1ctica: Brainstorming El brainstorming o tormenta de [&hellip;]<\/p>\n","protected":false},"author":203,"featured_media":3520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[598],"tags":[647,408,648,646,640],"class_list":{"0":"post-3519","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actividades","8":"tag-brainstorming","9":"tag-investigacion-de-mercados","10":"tag-observacion","11":"tag-tecnicas-creativas","12":"tag-tecnicas-cualitativas"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u00e9cnicas Creativas de Investigaci\u00f3n de Mercados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/tecnicas-creativas-de-investigacion-de-mercados\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e9cnicas Creativas de Investigaci\u00f3n de Mercados\" \/>\n<meta property=\"og:description\" content=\"Redactado por: Marta Sala\u00f1er, Marta Catal\u00e1n, Bel\u00e9n S\u00e1nchez-Carpena y Sara Bernab\u00e9 En nuestro caso estuvimos trabajando, dentro de las t\u00e9cnicas cualitativas de investigaci\u00f3n de mercados, en las t\u00e9cnicas de creatividad. 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