{"id":3499,"date":"2016-04-22T15:03:06","date_gmt":"2016-04-22T13:03:06","guid":{"rendered":"https:\/\/blog.uchceu.es\/marketing\/?p=3499"},"modified":"2017-11-28T17:59:11","modified_gmt":"2017-11-28T16:59:11","slug":"tecnicas-cualitativas-de-investigacion-de-mercados","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/tecnicas-cualitativas-de-investigacion-de-mercados\/","title":{"rendered":"T\u00e9cnicas cualitativas de Investigaci\u00f3n de Mercados"},"content":{"rendered":"<p>Durante unas cuantas sesiones de la asignatura de <strong><a href=\"https:\/\/www.uchceu.es\/estudios\/grado\" target=\"_blank\">Investigaci\u00f3n de Mercados <\/a><\/strong>los alumnos del <a href=\"https:\/\/www.uchceu.es\/\" target=\"_blank\">CEU Cardenal Herrra<\/a>\u00a0estuvieron trabajando las distintas t\u00e9cnicas cualitativas que se presentan a la hora de realizar estudios de mercados.<\/p>\n<p>Para una m<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3500 alignleft\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/04\/imagen-invest.jpg\" alt=\"imagen invest\" width=\"173\" height=\"178\" \/>ejor asimilaci\u00f3n de los contenidos te\u00f3ricos, se pidi\u00f3 a los alumnos que realizaran <strong>aplicaciones pr\u00e1cticas<\/strong> de estas t\u00e9cnicas.<\/p>\n<p>Los resultados fueron muy buenos y realmente atractivos, ya que se realizaron buenos trabajos de campo, con ejemplos claros\u00a0de lo que es cada t\u00e9cnica y unas aplicaciones pr\u00e1cticas que se reflejaron en la realizaci\u00f3n de v\u00eddeos, reuniones, aplicaciones, tanto en el aula como fuera de ella, etc.<\/p>\n<p>Todo ello ayud\u00f3 enormemente a que los alumnos viesen la <strong>utilidad de las distintas herramientas<\/strong> de estudio que presentan las t\u00e9cnicas cualitativas y en qu\u00e9 casos es adecuada su utilizaci\u00f3n. A lo largo de las siguientes publicaciones iremos mostrando un resumen de los trabajos realizados por los alumnos, que, adem\u00e1s, se prestaron para escribir ellos mismos en este blog, contando su experiencia.<\/p>\n<p>Esperamos que os sea de utilidad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante unas cuantas sesiones de la asignatura de Investigaci\u00f3n de Mercados los alumnos del CEU Cardenal Herrra\u00a0estuvieron trabajando las distintas t\u00e9cnicas cualitativas que se presentan a la hora de realizar estudios de mercados. Para una mejor asimilaci\u00f3n de los contenidos te\u00f3ricos, se pidi\u00f3 a los alumnos que realizaran aplicaciones pr\u00e1cticas de estas t\u00e9cnicas. Los resultados [&hellip;]<\/p>\n","protected":false},"author":203,"featured_media":3500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[408,640],"class_list":{"0":"post-3499","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-formacion","8":"tag-investigacion-de-mercados","9":"tag-tecnicas-cualitativas"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u00e9cnicas cualitativas de Investigaci\u00f3n de Mercados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/tecnicas-cualitativas-de-investigacion-de-mercados\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e9cnicas cualitativas de Investigaci\u00f3n de Mercados\" \/>\n<meta property=\"og:description\" content=\"Durante unas cuantas sesiones de la asignatura de Investigaci\u00f3n de Mercados los alumnos del CEU Cardenal Herrra\u00a0estuvieron trabajando las distintas t\u00e9cnicas cualitativas que se presentan a la hora de realizar estudios de mercados. Para una mejor asimilaci\u00f3n de los contenidos te\u00f3ricos, se pidi\u00f3 a los alumnos que realizaran aplicaciones pr\u00e1cticas de estas t\u00e9cnicas. 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Doctor en Administraci\u00f3n de Empresas y Marketing. Licenciado en Investigaci\u00f3n y T\u00e9cnicas de Mercado y Licenciado en Derecho. M\u00e1ster en Direcci\u00f3n Internacional de Empresas. 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