{"id":3214,"date":"2015-11-22T12:21:34","date_gmt":"2015-11-22T11:21:34","guid":{"rendered":"https:\/\/blog.uchceu.es\/marketing\/?p=3214"},"modified":"2015-11-22T12:21:34","modified_gmt":"2015-11-22T11:21:34","slug":"pijama-para-dos-lover-come-back","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/pijama-para-dos-lover-come-back\/","title":{"rendered":"Pijama para dos, Lover come back"},"content":{"rendered":"
\"Poster<\/a>
Poster de: bettesmovieblog.blogspot.com<\/figcaption><\/figure>\n

Jerry Webster<\/strong> es un alto ejecutivo de publicidad de la Avenida Madison. Sus t\u00e9cnicas de venta distan mucho de lo que se puede considerar \u00e9tico, pues consigue grandes cuentas a base de fiestas y juergas con los clientes. En el otro extremo de la profesi\u00f3n est\u00e1 Carol\u00a0Templenton<\/strong> que trabaja en otra de las grandes agencias. En este caso se trata de una ejecutivo met\u00f3dica, trabajadora y muy disciplinada.<\/p>\n

Jerry lanza por error una gran campa\u00f1a publicitaria del producto VIP<\/strong> que tiene a toda la poblaci\u00f3n expectante, pues nadie sabe de que producto se trata. Mientras Carol investiga las argucias utilizadas por Jerry para conseguir pruebas y denunciarlo ante la comisi\u00f3n de \u00e9tica de la publicidad.<\/p>\n

Jerry se hace pasar por el\u00a0cient\u00edfico\u00a0creador del producto VIP para entretener y conquistar a Carol con el objetivo de apartarla de la investigaci\u00f3n. Tras varias aventuras \u00e9sta descubre la verdad y os dejo el final en el aire para que veas la pel\u00edcula.<\/p>\n

Desde el punto de vista del marketing<\/strong> es una gran pel\u00edcula pues contrasta los m\u00e9todos de trabajo de las agencias de publicidad para conquistar a los clientes pero tambi\u00e9n tienen un gran mensaje detr\u00e1s con la cr\u00edtica a los a\u00f1os dorados de la publicidad donde todo val\u00eda.<\/p>\n

Comenta en que te ha parecido la pel\u00edcula y si consideras que solo con la publicidad es suficiente para hacer marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jerry Webster es un alto ejecutivo de publicidad de la Avenida Madison. Sus t\u00e9cnicas de venta distan mucho de lo que se puede considerar \u00e9tico, pues consigue grandes cuentas a base de fiestas y juergas con los clientes. En el otro extremo de la profesi\u00f3n est\u00e1 Carol\u00a0Templenton que trabaja en otra de las grandes agencias. […]<\/p>\n","protected":false},"author":102,"featured_media":3217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[128,608,297],"class_list":{"0":"post-3214","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-formacion","8":"tag-estrategia","9":"tag-etica","10":"tag-publicidad"},"yoast_head":"\nPijama para dos, Lover come back<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/pijama-para-dos-lover-come-back\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pijama para dos, Lover come back\" \/>\n<meta property=\"og:description\" content=\"Jerry Webster es un alto ejecutivo de publicidad de la Avenida Madison. 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