{"id":3125,"date":"2015-10-14T13:50:31","date_gmt":"2015-10-14T11:50:31","guid":{"rendered":"https:\/\/blog.uchceu.es\/marketing\/?p=3125"},"modified":"2021-04-29T09:13:36","modified_gmt":"2021-04-29T07:13:36","slug":"que-es-el-marketing","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/que-es-el-marketing\/","title":{"rendered":"\u00bfQu\u00e9 es el marketing?"},"content":{"rendered":"<p><a href=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/10\/Captura-de-pantalla-2015-10-14-13.43.02.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3130\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/10\/Captura-de-pantalla-2015-10-14-13.43.02.png\" alt=\"Qu\u00e9 es marketing\" width=\"582\" height=\"316\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/10\/Captura-de-pantalla-2015-10-14-13.43.02.png 582w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/10\/Captura-de-pantalla-2015-10-14-13.43.02-315x171.png 315w\" sizes=\"auto, (max-width: 582px) 100vw, 582px\" \/><\/a><\/p>\n<p>Una de las primeras actividades que hemos hecho en clase de marketing estrat\u00e9gico ha sido coleccionar definiciones de marketing de <strong>distintos autores<\/strong>. Ah\u00ed os dejo las mas relevantes entre todas las seleccionadas por los alumnos, pero si conoces alguna mas no dudes en enviarla como comentario.<\/p>\n<ul>\n<li><strong>Max Kalehoff,<\/strong> Chief Marketing Officer at SocialCode, New York: <a href=\"https:\/\/heidicohen.com\/marketing-definition\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing<\/a> is the art and science of creating, delighting and keeping custumers, while making a profit and building enterprise value.\u00a0Marketing es el arte y la ciencia de crear, encantar y mantener clientes, mientras se\u00a0obtiene un beneficio y creamos valor para la\u00a0empresa.<\/li>\n<li><strong>Jerome McCarthy<\/strong> El marketing es aqu\u00e9l sistema que se encarga de estudiar el comportamiento que tiene el mercado y los consumidores. Adem\u00e1s el marketing analiza la conducta que de llevar una empresa con un determinado producto para poder atraer y fidelizar a los consumidores. Por tanto el marketing debe saber cuales son las condiciones de mercado exactas y conocer cual es la conducta de los consumidores con respecto a cada producto.<\/li>\n<li><strong>\u00a0American Marketing Association (Ama)<\/strong>: el <a href=\"https:\/\/www.marketing-free.com\/marketing\/definicion-marketing.html\" target=\"_blank\" rel=\"noopener noreferrer\">marketing<\/a> es una funci\u00f3n de la organizaci\u00f3n y un conjunto de procesos para crear, comunicar y entregar valor a los clientes, y para manejar las relaciones con estos \u00faltimos, de manera que beneficien a toda la organizaci\u00f3n.<\/li>\n<li><strong>Stanton, Etzel y Walker<\/strong>: El <a href=\"https:\/\/www.marketing-free.com\/marketing\/definicion-marketing.html\" target=\"_blank\" rel=\"noopener noreferrer\">marketing<\/a> es un sistema total de actividades de negocios ideado para planear productos satisfactores de necesidades, asignarles precios, promover y distribuirlos a los mercados meta, a fin de lograr los objetivos de la organizaci\u00f3n.<\/li>\n<li><strong>Th\u00e9odore Levitt<\/strong> \u00a0(economista americano). El marketing es un dise\u00f1o de la pol\u00edtica comercial que empieza del principio que la funci\u00f3n fundamental de las empresas conste en crear clientes y conservarlos, y que permite a las empresas explotar al m\u00e1ximo todas los recursos que tienen.<\/li>\n<li><strong>Stan Rapp<\/strong>: Concretar una venta es importante, pero lograr la fidelidad de los clientes es vital.<\/li>\n<li><strong>Scott Adams<\/strong>: El departamento de Marketing utiliza muchas t\u00e9cnicas avanzadas para juntar producto y comprador de una forma que eleve al m\u00e1ximo los beneficios. Por ejemplo, regalan llaveros.<\/li>\n<li><strong>Philip Kotler<\/strong>: La mejor publicidad es la que hacen los clientes satisfechos.<\/li>\n<li><strong>Al Ries<\/strong>: La estrategia, el sentido de la oportunidad y del momento exacto son las altas cumbres del marketing. Todo lo dem\u00e1s son apenas colinas.<\/li>\n<li>\n<div><strong>Philip Kotler:<\/strong>\u00a0\u00abconsiste en un proceso administrativo y social gracias al cual determinados grupos o individuos obtienen lo que necesitan o desean a trav\u00e9s del intercambio de productos o servicios.\u00bb<\/div>\n<\/li>\n<li>\n<div><strong>Jerome McCarthy:<\/strong>\u00a0Es la realizaci\u00f3n de las actividades que pueden ayudar a que una empresa consiga las metas que se ha propuesto, pudiendo anticiparse a los deseos de los consumidores y desarrollar productos o servicios aptos para el mercado.<\/div>\n<\/li>\n<li>\n<div>J<strong>ohn A. Howard:<\/strong>\u00a0El marketing consiste en un proceso en el que es necesario comprender las necesidades de los consumidores, y encontrar qu\u00e9 puede producir la empresa para satisfacerlas.<\/div>\n<\/li>\n<li>En 1975, <strong>Kotler<\/strong>\u00a0dijo que el marketing es toda la investigaci\u00f3n t\u00e9cnica y las aplicaciones que tienen como objetivo proporcionar, ver, subir, renovar o estimular las necesidades del consumidor y adaptar continuamente el aparato productivo y comercial a las necesidades bien identificadas.<\/li>\n<li>\n<div>Marketing no es el arte de vender lo que se ofrece, sino de conocer qu\u00e9 es lo que se debe vender.<\/div>\n<div><\/div>\n<div>\u00a0Gracias a todos los alumnos que hab\u00e9is participado.<\/div>\n<div>Y para acabar un v\u00eddeo que espero os guste.<\/div>\n<div><\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.youtube.com\/watch?t=9&amp;v=OB9FedWEmRE\">https:\/\/www.youtube.com\/watch?t=9&amp;v=OB9FedWEmRE<\/a><\/div>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Una de las primeras actividades que hemos hecho en clase de marketing estrat\u00e9gico ha sido coleccionar definiciones de marketing de distintos autores. Ah\u00ed os dejo las mas relevantes entre todas las seleccionadas por los alumnos, pero si conoces alguna mas no dudes en enviarla como comentario. Max Kalehoff, Chief Marketing Officer at SocialCode, New York: [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":3130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[530],"tags":[583,582,204,581],"class_list":{"0":"post-3125","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-conceptos","8":"tag-al-ries","9":"tag-american-marketing-association","10":"tag-kotler","11":"tag-mccarthy"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el marketing?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/que-es-el-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el marketing?\" \/>\n<meta property=\"og:description\" content=\"Una de las primeras actividades que hemos hecho en clase de marketing estrat\u00e9gico ha sido coleccionar definiciones de marketing de distintos autores. 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