{"id":3104,"date":"2015-09-28T12:13:12","date_gmt":"2015-09-28T10:13:12","guid":{"rendered":"https:\/\/blog.uchceu.es\/marketing\/?p=3104"},"modified":"2021-04-29T09:13:34","modified_gmt":"2021-04-29T07:13:34","slug":"la-estrategia-de-trece-dias","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/la-estrategia-de-trece-dias\/","title":{"rendered":"La estrategia de trece d\u00edas"},"content":{"rendered":"<p><a href=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/09\/Trece_d_as_13_d_as-582802183-large.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3106\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/09\/Trece_d_as_13_d_as-582802183-large.jpg\" alt=\"Trece_d_as_13_d_as-582802183-large\" width=\"284\" height=\"406\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/09\/Trece_d_as_13_d_as-582802183-large.jpg 284w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/09\/Trece_d_as_13_d_as-582802183-large-210x300.jpg 210w\" sizes=\"auto, (max-width: 284px) 100vw, 284px\" \/><\/a>En clase de marketing estrat\u00e9gico hemos visto\u00a0la pel\u00edcula <a href=\"https:\/\/www.filmaffinity.com\/es\/film490007.html\" target=\"_blank\" rel=\"noopener\">trece d\u00edas <\/a>que trata de los d\u00edas en que Estados Unidos estuvo a punto de invadir Cuba tras la instalaci\u00f3n de misiles en la isla, que amenazaban la integridad del pa\u00eds.<\/p>\n<p>El presidente Kenedy tuvo que tomar una dif\u00edcil decisi\u00f3n bajo la presi\u00f3n del tiempo, que jugaba en su contra pues en pocas semanas los misiles estar\u00edan operativos, y con el asesoramiento de la mayor\u00eda de los consejeros y pol\u00edticos de intervenir militarmente.<\/p>\n<p>Hay varias escenas de negociaci\u00f3n y de tiras y afloja entre los diferentes actores.\u00a0La estrategia original del bloqueo de Cuba aparece encima de la mesa mientras el pa\u00eds se prepara para una guerra inminente.<\/p>\n<p>El presidente Kennedy antes de tomar la decisi\u00f3n\u00a0cita a <a href=\"https:\/\/en.wikipedia.org\/wiki\/Sun_Tzu\" target=\"_blank\" rel=\"noopener\">Sun-tzu<\/a>:\u00a0<i>\u201cla guerra es una contienda moral que se gana en los templos antes de desatarse\u201d<\/i>, y\u00a0decide optar por el bloqueo.<\/p>\n<p>Un gran pel\u00edcula de la que aprender el concepto de objetivos, estrategia y t\u00e1ctica deben quedar algo mas claro. Dinos tu opini\u00f3n al respecto.<\/p>\n<p>Si quieres volver a verla la tienes disponible en <em><strong>Wuaki.tv<\/strong><\/em><\/p>\n<p>Os indico a mi entender que objetivos, estrategia y acciones desarrollan:<\/p>\n<ul>\n<li><strong>Objetivo<\/strong>: Desmantelar los misiles instalados en Cuba y que no vuelvan a instalar mas<\/li>\n<li><strong>Estrategia<\/strong>: Llegar a un acuerdo evitando la guerra con la URSS<\/li>\n<li><strong>Acciones<\/strong>:\n<ul>\n<li>Entregar los viejos misiles de Turqu\u00eda.<\/li>\n<li>Enviar al hermano del presidente a negociar a Mosc\u00fa<\/li>\n<li>Bloqueo naval<\/li>\n<li>Envio de aviones de reconocimiento&#8230;..<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Recuerda que es fundamental no confundir el objetivo con la estrategia pues te puede llevar a un error. Si el objetivo hubiera sido evitar la guerra los misiles seguir\u00edan estando en Cuba y eso representaba un grave problema para USA. Por tanto el objetivo es quitar los misiles. El c\u00f3mo hacerlo es la estrategia y pod\u00eda haber sido con un ataque como quer\u00edan los militares pero Kennedy prefiere llegar a un acuerdo y no ir a la guerra. El tema de las acciones parece mas f\u00e1cil de ver.<\/p>\n<p>Espero que con esto ya no te queden dudas de qu\u00e9 es el objetivo y qu\u00e9 la estrategia. \ud83d\ude42<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En clase de marketing estrat\u00e9gico hemos visto\u00a0la pel\u00edcula trece d\u00edas que trata de los d\u00edas en que Estados Unidos estuvo a punto de invadir Cuba tras la instalaci\u00f3n de misiles en la isla, que amenazaban la integridad del pa\u00eds. El presidente Kenedy tuvo que tomar una dif\u00edcil decisi\u00f3n bajo la presi\u00f3n del tiempo, que jugaba [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":3106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[579,128],"class_list":{"0":"post-3104","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-formacion","8":"tag-cine","9":"tag-estrategia"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La estrategia de trece d\u00edas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/la-estrategia-de-trece-dias\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La estrategia de trece d\u00edas\" \/>\n<meta property=\"og:description\" content=\"En clase de marketing estrat\u00e9gico hemos visto\u00a0la pel\u00edcula trece d\u00edas que trata de los d\u00edas en que Estados Unidos estuvo a punto de invadir Cuba tras la instalaci\u00f3n de misiles en la isla, que amenazaban la integridad del pa\u00eds. El presidente Kenedy tuvo que tomar una dif\u00edcil decisi\u00f3n bajo la presi\u00f3n del tiempo, que jugaba [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.uchceu.es\/marketing\/la-estrategia-de-trece-dias\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketingUCHCEU\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-28T10:13:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-29T07:13:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/09\/Trece_d_as_13_d_as-582802183-large.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"284\" \/>\n\t<meta property=\"og:image:height\" content=\"406\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paco Suay\" \/>\n<meta name=\"twitter:card\" 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