{"id":2836,"date":"2015-07-02T11:45:01","date_gmt":"2015-07-02T09:45:01","guid":{"rendered":"https:\/\/blog.uchceu.es\/marketing\/?p=2836"},"modified":"2022-04-27T09:35:28","modified_gmt":"2022-04-27T07:35:28","slug":"psicologia-y-tecnica-de-la-conversacion-de-venta","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/psicologia-y-tecnica-de-la-conversacion-de-venta\/","title":{"rendered":"Psicolog\u00eda y t\u00e9cnica de la conversaci\u00f3n de venta"},"content":{"rendered":"<p>El libro que he elegido profundiza en temas de gran importancia en este <strong>sector de la venta<\/strong>. Comienza el libro dando mucha importancia a las bases de la t\u00e9cnica de argumentaci\u00f3n, donde el autor habla \u201cde la vieja\u201d y palabrer\u00eda t\u00e9cnica que se usan para despertar intereses que viven adormecidos en el cliente. Para que un vendedor tenga credibilidad con el producto que est\u00e1 vendiendo debe utilizar \u201cpalabrer\u00eda t\u00e9cnica\u201d. Es muy importante que el vendedor sepa con <strong>qu\u00e9 tipo de cliente puede extenderse<\/strong> en explicar el producto que ofrece y con <strong>qu\u00e9 tipo de cliente debe ser m\u00e1s directo<\/strong>, ya que hay clientes muy callados que no se suelen sentir atra\u00eddos por la profesi\u00f3n de vendedor y si el vendedor es muy hablador puede destrozar los pedidos incluso antes de que los clientes hayan tenido tiempo de hacerlos. Cuando estamos realizando una venta o cuando el vendedor va a iniciar la conversaci\u00f3n con el posible comprador se deben utilizar algunas preguntas sugerentes, es decir, aquellas que llevan impl\u00edcita la respuesta y que sirven para evitar las afirmaciones que estropean el di\u00e1logo. Todo vendedor necesita tener continua <strong>toma de contacto con nuevos clientes<\/strong>, por lo que necesita de la prospecci\u00f3n o lo que es lo mismo, de la previsi\u00f3n. Desde el momento en que un vendedor se centra siempre en los clientes habituales y no realiza ning\u00fan esfuerzo por captar nuevos clientes est\u00e1 arriesgando la p\u00e9rdida de clientes y por consiguiente su paulatina desaparici\u00f3n. El dicho de <strong>\u201crenovarse o morir\u201d<\/strong> explica precisamente eso, todas nuestras energ\u00edas en la conquista permanente de nuevos clientes para estar al d\u00eda constantemente y no quedarnos obsoletos con los clientes de siempre, manteniendo \u00e1gil el esp\u00edritu y enriqueciendo nuestras experiencias con nuevos interlocutores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El libro que he elegido profundiza en temas de gran importancia en este sector de la venta. Comienza el libro dando mucha importancia a las bases de la t\u00e9cnica de argumentaci\u00f3n, donde el autor habla \u201cde la vieja\u201d y palabrer\u00eda t\u00e9cnica que se usan para despertar intereses que viven adormecidos en el cliente. Para que [&hellip;]<\/p>\n","protected":false},"author":436,"featured_media":2918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[529],"tags":[356],"class_list":{"0":"post-2836","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-libros-recomendados","8":"tag-ventas"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Psicolog\u00eda y t\u00e9cnica de la conversaci\u00f3n de venta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/psicologia-y-tecnica-de-la-conversacion-de-venta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Psicolog\u00eda y t\u00e9cnica de la conversaci\u00f3n de venta\" \/>\n<meta property=\"og:description\" content=\"El libro que he elegido profundiza en temas de gran importancia en este sector de la venta. 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