{"id":2773,"date":"2015-06-10T17:29:24","date_gmt":"2015-06-10T15:29:24","guid":{"rendered":"https:\/\/blog.uchceu.es\/marketing\/?p=2773"},"modified":"2017-11-28T17:59:20","modified_gmt":"2017-11-28T16:59:20","slug":"que-es-el-inbound-marketing","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/que-es-el-inbound-marketing\/","title":{"rendered":"\u00bfQu\u00e9 es el Inbound Marketing?"},"content":{"rendered":"<p><a href=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/06\/inbound-marketing_ceu.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2774 \" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/06\/inbound-marketing_ceu-650x116.gif\" alt=\"inbound-marketing_ceu\" width=\"724\" height=\"129\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Cada vez m\u00e1s se oye hablar del <strong>Inbound Marketing<\/strong>. Pero \u00bfde qu\u00e9 estamos hablando cu\u00e1ndo nos referimos a este tipo de Marketing? Frente a algunas formas tradicionales de contactar con los clientes, como es la compra de espacios publicitarios, listas de distribuci\u00f3n de correos electr\u00f3nicos, contactos telef\u00f3nicos, etc., el <strong>Inbound Marketing<\/strong> nos propone unas estrategias y t\u00e9cnicas de <strong>marketing de atracci\u00f3n<\/strong> en la relaci\u00f3n de la empresa con sus clientes.<\/p>\n<p>Los <strong>mercados<\/strong> avanzan a un ritmo muy r\u00e1pido y lo que ayer era v\u00e1lido para conseguir clientes, hoy puede estar en desuso. Adem\u00e1s, gracias a las <strong>nuevas tecnolog\u00edas<\/strong> el consumidor est\u00e1 cada vez m\u00e1s informado: recibe una cantidad de informaci\u00f3n a trav\u00e9s de multitud de medios que, en ocasiones, es dif\u00edcil de gestionar o incluso lo que es peor, le pasa desapercibida por el nivel de saturaci\u00f3n al que puede haber llegado.<\/p>\n<p>El <strong>Inbound Marketing o marketing de atracci\u00f3n<\/strong> pretende evitar esta situaci\u00f3n, es decir, ya no considera v\u00e1lido \u00fanicamente el \u201clanzar\u201d informaci\u00f3n al cliente en forma de mensajes publicitarios, m\u00e1s o menos personalizados. Este nuevo <strong>marketing<\/strong> pretende <strong>no <\/strong>ser <strong>intrusivo<\/strong> y para ello se pone como objetivo la captaci\u00f3n de clientes, pero desde un punto de vista nuevo: aportando valor en su relaci\u00f3n con el consumidor.\u00a0<a href=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/06\/content-marketing-services-inbound-experts.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" size-medium wp-image-2775 alignright\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/06\/content-marketing-services-inbound-experts-315x232.jpg\" alt=\"content-marketing-services-inbound-experts\" width=\"315\" height=\"232\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/06\/content-marketing-services-inbound-experts-315x232.jpg 315w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/06\/content-marketing-services-inbound-experts.jpg 467w\" sizes=\"auto, (max-width: 315px) 100vw, 315px\" \/><\/a><\/p>\n<p>Para ello ser\u00e1 de gran utilidad el manejo de conceptos y herramientas tales como el SEO, el e-mail marketing, el marketing de contenidos, la correcta utilizaci\u00f3n de redes sociales, la anal\u00edtica web, etc.<\/p>\n<p>Ante esta nueva situaci\u00f3n de la relaci\u00f3n de la empresa con su entorno, la Universidad CEU Cardenal Herrera propone el lanzamiento de un nuevo <strong>T\u00edtulo de Experto en Inbound Marketing<\/strong> que capacite a los que lo cursen para una correcta gesti\u00f3n y utilizaci\u00f3n de las diversas <strong>herramientas que propone el marketing de atracci\u00f3n<\/strong>, dirigidas a conseguir clientes cuya relaci\u00f3n con la empresa vaya m\u00e1s all\u00e1 de un simple intercambio o transacci\u00f3n comercial. El experto en Inbound Marketing estar\u00e1 en condici\u00f3n de conseguir clientes fieles para su empresa, utilizando para ello las estrategias y m\u00e9todos m\u00e1s adecuados.<\/p>\n<p>El inicio del <strong>curso T\u00edtulo de Experto en Inbound Marketing<\/strong> est\u00e1 previsto para el mes de octubre de 2015 y pod\u00e9is encontrar m\u00e1s informaci\u00f3n en el enlace:<\/p>\n<p>https:\/\/www.uchceu.es\/estudios\/posgrado\/titulo-experto-inbound-marketing<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Cada vez m\u00e1s se oye hablar del Inbound Marketing. Pero \u00bfde qu\u00e9 estamos hablando cu\u00e1ndo nos referimos a este tipo de Marketing? Frente a algunas formas tradicionales de contactar con los clientes, como es la compra de espacios publicitarios, listas de distribuci\u00f3n de correos electr\u00f3nicos, contactos telef\u00f3nicos, etc., el Inbound Marketing nos propone unas [&hellip;]<\/p>\n","protected":false},"author":203,"featured_media":2774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[530],"tags":[471,483,476,484,480,477,305,481,531],"class_list":{"0":"post-2773","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-conceptos","8":"tag-clientes","9":"tag-e-mail-marketing","10":"tag-inbound-marketing","11":"tag-lead-generation","12":"tag-marketing-de-atraccion","13":"tag-marketing-relacional","14":"tag-redes-sociales","15":"tag-seo","16":"tag-titulo-de-experto-en-inbound-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el Inbound Marketing?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/que-es-el-inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el Inbound Marketing?\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Cada vez m\u00e1s se oye hablar del Inbound Marketing. 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