{"id":2631,"date":"2015-04-24T15:26:09","date_gmt":"2015-04-24T13:26:09","guid":{"rendered":"https:\/\/blog.uchceu.es\/marketing\/?p=2631"},"modified":"2020-02-14T17:22:56","modified_gmt":"2020-02-14T16:22:56","slug":"ip-markstrat-2015","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/","title":{"rendered":"IP MARKSTRAT 2015"},"content":{"rendered":"<figure id=\"attachment_2633\" aria-describedby=\"caption-attachment-2633\" style=\"width: 650px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/IMG_7926.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-2633\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/IMG_7926-650x366.jpg\" alt=\"El equipo del CEU. Patricia, Rafael, Paco, Ana, Germ\u00e1n y Bel\u00e9n\" width=\"650\" height=\"366\" \/><\/a><figcaption id=\"caption-attachment-2633\" class=\"wp-caption-text\">El equipo del CEU. Patricia, Rafael, Paco, Ana, Germ\u00e1n y Bel\u00e9n<\/figcaption><\/figure>\n<p>Annecy, jueves 23 de Abril, 2015<\/p>\n<p>Durante una semana, del 20 al 24 de Abril, alumnos de diferentes universidades de la Uni\u00f3n Europea est\u00e1n compitiendo por ser el mejor equipo en Estrategias de Marketing,\u00a0 en el Programa Intensivo Markstar 2015 que se est\u00e1 realizando en la Universidad de Savoie \u2013 Montblanc<\/p>\n<p>En la edici\u00f3n del Markstrat 2015, organizado por Dukenet como en a\u00f1os anteriores desde 1947, compiten alumnos de las siguientes <strong>universidades<\/strong>:<\/p>\n<ul>\n<li>Bauhaus \u2013University of Weinmar (Alemania)<\/li>\n<li>Universit\u00e9 de Savoie (Francia)<\/li>\n<li>University of Vaasa (Finlandia)<\/li>\n<li>Universita di Trento (Italia)<\/li>\n<li>University of Economics in Katowice (Polonia)<\/li>\n<li>Universidad CEU- Cardenal Herrera (Espa\u00f1a)<\/li>\n<li>European Business in Master Studies (Francia)<\/li>\n<\/ul>\n<p>Un total de <strong>cincuenta y siete alumnos organizados en diez equipos internacionales<\/strong>, cada uno representando a una empresa imaginaria que opera en uno de los dos mercados existentes,\u00a0 trabajan conjuntamente para resolver lo retos profesionales que supone posicionar sus productos de manera ventajosa en el mercado y conseguir que estos sean los m\u00e1s vendidos y con los mejores m\u00e1rgenes.<\/p>\n<p>La competici\u00f3n consiste en <strong>10 rondas<\/strong>, al finalizar cada una de ellas los resultados son evaluados y publicados de forma comparativa, de este modo cada equipo conoce su posicionamiento, su cuota de mercado y tambi\u00e9n las de sus competidores. Al final de las diez rondas el equipo mejor posicionado en cada mercado ser\u00e1 el ganador de la competici\u00f3n.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2634 size-large\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/IMG_7924-650x485.jpg\" alt=\"Markstrat 2015\" width=\"650\" height=\"485\" \/><\/p>\n<p>Dos equipos con participantes del CEU han liderado las cinco primeras rondas, pero todav\u00eda es pronto para hacerse ilusiones, los competidores son muy h\u00e1biles y ya han puesto en marcha estrategias agresivas para reducir su distancia con los l\u00edderes. La situaci\u00f3n podr\u00eda cambiar en las pr\u00f3ximas rondas.<\/p>\n<p>Para a\u00f1adir un aliciente adicional, el <strong>jurado formado por los profesores<\/strong> que asisten al Markstat, va emitiendo distintos comunicados que pueden obligar a los equipos a modificar sus estrategias de marketing: Sea un impuesto medioambiental relacionado con la huella de carbono de los productos, o sea una subvenci\u00f3n extraordinaria de la que solo se pueden beneficiar las empresas cpeor posicionadas, pueden estrechar la distancia entre los mejores y los peores al final de una determinada ronda; con ello se evita que los mejor posicionados se conf\u00eden y pierdan inter\u00e9s por la competici\u00f3n, a la vez que se estimula a los m\u00e1s d\u00e9biles a seguir en la lucha.<\/p>\n<div id='gallery-1' class='gallery galleryid-2631 gallery-columns-4 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/16632665834_cbfc8dc5cb_z\/'><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/16632665834_cbfc8dc5cb_z-140x140.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/16632665834_cbfc8dc5cb_z-140x140.jpg 140w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/16632665834_cbfc8dc5cb_z-280x280.jpg 280w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/16633496954_b5a52bb1cb_k\/'><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/16633496954_b5a52bb1cb_k-140x140.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/16633496954_b5a52bb1cb_k-140x140.jpg 140w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/16633496954_b5a52bb1cb_k-280x280.jpg 280w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/17047706147_7405962937_z\/'><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/17047706147_7405962937_z-140x140.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/17047706147_7405962937_z-140x140.jpg 140w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/17047706147_7405962937_z-280x280.jpg 280w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/17068909749_473c595f8a_z\/'><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/17068909749_473c595f8a_z-140x140.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/17068909749_473c595f8a_z-140x140.jpg 140w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/17068909749_473c595f8a_z-280x280.jpg 280w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/17068933429_36a48e1075_z\/'><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/17068933429_36a48e1075_z-140x140.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/17068933429_36a48e1075_z-140x140.jpg 140w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/17068933429_36a48e1075_z-280x280.jpg 280w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/17253364222_d71fa2e572_z\/'><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/17253364222_d71fa2e572_z-140x140.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/17253364222_d71fa2e572_z-140x140.jpg 140w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/17253364222_d71fa2e572_z-280x280.jpg 280w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/17253365022_23c6485961_z\/'><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/17253365022_23c6485961_z-140x140.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/17253365022_23c6485961_z-140x140.jpg 140w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/17253365022_23c6485961_z-280x280.jpg 280w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/17253365302_95a8b97d72_z\/'><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/17253365302_95a8b97d72_z-140x140.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/17253365302_95a8b97d72_z-140x140.jpg 140w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/17253365302_95a8b97d72_z-280x280.jpg 280w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Fuente: Flickr<\/p>\n<p>En resumen, el Markstrat\u00a0 permite a los participantes<strong> experimentar situaciones<\/strong> muy pr\u00f3ximas a las que se tendr\u00e1n que enfrentar en su actividad profesional y degustar el placer se ver como su ingenio y rapidez de reflejos se traduce en <strong>ventajas en el mercado<\/strong> para su empresa.<\/p>\n<p>Sin duda una gran experiencia totalmente recomendable a los alumnos del <a href=\"https:\/\/www.uchceu.es\/estudios\/grado\/marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Grado de Marketing<\/strong><\/a>.<\/p>\n<p>Rafael Alonso desde Annecy \u2013 Francia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Annecy, jueves 23 de Abril, 2015 Durante una semana, del 20 al 24 de Abril, alumnos de diferentes universidades de la Uni\u00f3n Europea est\u00e1n compitiendo por ser el mejor equipo en Estrategias de Marketing,\u00a0 en el Programa Intensivo Markstar 2015 que se est\u00e1 realizando en la Universidad de Savoie \u2013 Montblanc En la edici\u00f3n del [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":2633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[78,228],"class_list":{"0":"post-2631","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nuestros-alumnos","8":"tag-competicion","9":"tag-markstrat"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IP MARKSTRAT 2015<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IP MARKSTRAT 2015\" \/>\n<meta property=\"og:description\" content=\"Annecy, jueves 23 de Abril, 2015 Durante una semana, del 20 al 24 de Abril, alumnos de diferentes universidades de la Uni\u00f3n Europea est\u00e1n compitiendo por ser el mejor equipo en Estrategias de Marketing,\u00a0 en el Programa Intensivo Markstar 2015 que se est\u00e1 realizando en la Universidad de Savoie \u2013 Montblanc En la edici\u00f3n del [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketingUCHCEU\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-24T13:26:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-14T16:22:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/IMG_7926.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paco Suay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/pacosuay?lang=es\" \/>\n<meta name=\"twitter:site\" content=\"@markertingUCH\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paco Suay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/\"},\"author\":{\"name\":\"Paco Suay\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/77e2533177413dceb3fa36f18c1503ad\"},\"headline\":\"IP MARKSTRAT 2015\",\"datePublished\":\"2015-04-24T13:26:09+00:00\",\"dateModified\":\"2020-02-14T16:22:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/\"},\"wordCount\":485,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/IMG_7926.jpg\",\"keywords\":[\"competici\u00f3n\",\"markstrat\"],\"articleSection\":[\"Nuestros Alumnos\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/\",\"url\":\"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/\",\"name\":\"IP MARKSTRAT 2015\",\"isPartOf\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/IMG_7926.jpg\",\"datePublished\":\"2015-04-24T13:26:09+00:00\",\"dateModified\":\"2020-02-14T16:22:56+00:00\",\"author\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/77e2533177413dceb3fa36f18c1503ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/#primaryimage\",\"url\":\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/IMG_7926.jpg\",\"contentUrl\":\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/IMG_7926.jpg\",\"width\":1280,\"height\":720,\"caption\":\"El equipo del CEU. Patricia, Rafael, Paco, Ana, Germ\u00e1n y Bel\u00e9n\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/blog.uchceu.es\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nuestros Alumnos\",\"item\":\"https:\/\/blog.uchceu.es\/marketing\/category\/nuestros-alumnos\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"IP MARKSTRAT 2015\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/#website\",\"url\":\"https:\/\/blog.uchceu.es\/marketing\/\",\"name\":\"Blog de Marketing\",\"description\":\"Universidad CEU Cardenal Herrera\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.uchceu.es\/marketing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/77e2533177413dceb3fa36f18c1503ad\",\"name\":\"Paco Suay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/40e6f817868aa0e952ed3010e8b1a454a8d8179a9cba06fc58d068be36fc78bb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/40e6f817868aa0e952ed3010e8b1a454a8d8179a9cba06fc58d068be36fc78bb?s=96&d=mm&r=g\",\"caption\":\"Paco Suay\"},\"description\":\"Docente por vocaci\u00f3n. Economista y Doctor en Integrated Marketing Communications Profesor en la Universidad Cardenal Herrera CEU. 20 a\u00f1os de experiencia profesional en ventas, marketing y comunicaci\u00f3n.\",\"sameAs\":[\"https:\/\/www.uchceu.es\/directorio\/pacosuay\",\"https:\/\/x.com\/https:\/\/twitter.com\/pacosuay?lang=es\"],\"url\":\"https:\/\/blog.uchceu.es\/marketing\/author\/psuay\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IP MARKSTRAT 2015","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/","og_locale":"es_ES","og_type":"article","og_title":"IP MARKSTRAT 2015","og_description":"Annecy, jueves 23 de Abril, 2015 Durante una semana, del 20 al 24 de Abril, alumnos de diferentes universidades de la Uni\u00f3n Europea est\u00e1n compitiendo por ser el mejor equipo en Estrategias de Marketing,\u00a0 en el Programa Intensivo Markstar 2015 que se est\u00e1 realizando en la Universidad de Savoie \u2013 Montblanc En la edici\u00f3n del [&hellip;]","og_url":"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/","og_site_name":"Blog de Marketing","article_publisher":"https:\/\/www.facebook.com\/MarketingUCHCEU","article_published_time":"2015-04-24T13:26:09+00:00","article_modified_time":"2020-02-14T16:22:56+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/IMG_7926.jpg","type":"image\/jpeg"}],"author":"Paco Suay","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/pacosuay?lang=es","twitter_site":"@markertingUCH","twitter_misc":{"Escrito por":"Paco Suay","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/#article","isPartOf":{"@id":"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/"},"author":{"name":"Paco Suay","@id":"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/77e2533177413dceb3fa36f18c1503ad"},"headline":"IP MARKSTRAT 2015","datePublished":"2015-04-24T13:26:09+00:00","dateModified":"2020-02-14T16:22:56+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/"},"wordCount":485,"commentCount":0,"image":{"@id":"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/IMG_7926.jpg","keywords":["competici\u00f3n","markstrat"],"articleSection":["Nuestros Alumnos"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/","url":"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/","name":"IP MARKSTRAT 2015","isPartOf":{"@id":"https:\/\/blog.uchceu.es\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/#primaryimage"},"image":{"@id":"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/IMG_7926.jpg","datePublished":"2015-04-24T13:26:09+00:00","dateModified":"2020-02-14T16:22:56+00:00","author":{"@id":"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/77e2533177413dceb3fa36f18c1503ad"},"breadcrumb":{"@id":"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/#primaryimage","url":"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/IMG_7926.jpg","contentUrl":"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/IMG_7926.jpg","width":1280,"height":720,"caption":"El equipo del CEU. Patricia, Rafael, Paco, Ana, Germ\u00e1n y Bel\u00e9n"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.uchceu.es\/marketing\/ip-markstrat-2015\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/blog.uchceu.es\/marketing\/"},{"@type":"ListItem","position":2,"name":"Nuestros Alumnos","item":"https:\/\/blog.uchceu.es\/marketing\/category\/nuestros-alumnos\/"},{"@type":"ListItem","position":3,"name":"IP MARKSTRAT 2015"}]},{"@type":"WebSite","@id":"https:\/\/blog.uchceu.es\/marketing\/#website","url":"https:\/\/blog.uchceu.es\/marketing\/","name":"Blog de Marketing","description":"Universidad CEU Cardenal Herrera","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.uchceu.es\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/77e2533177413dceb3fa36f18c1503ad","name":"Paco Suay","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/40e6f817868aa0e952ed3010e8b1a454a8d8179a9cba06fc58d068be36fc78bb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/40e6f817868aa0e952ed3010e8b1a454a8d8179a9cba06fc58d068be36fc78bb?s=96&d=mm&r=g","caption":"Paco Suay"},"description":"Docente por vocaci\u00f3n. Economista y Doctor en Integrated Marketing Communications Profesor en la Universidad Cardenal Herrera CEU. 20 a\u00f1os de experiencia profesional en ventas, marketing y comunicaci\u00f3n.","sameAs":["https:\/\/www.uchceu.es\/directorio\/pacosuay","https:\/\/x.com\/https:\/\/twitter.com\/pacosuay?lang=es"],"url":"https:\/\/blog.uchceu.es\/marketing\/author\/psuay\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/posts\/2631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/users\/102"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/comments?post=2631"}],"version-history":[{"count":0,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/posts\/2631\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/media\/2633"}],"wp:attachment":[{"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/media?parent=2631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/categories?post=2631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/tags?post=2631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}