{"id":2578,"date":"2015-04-08T15:07:51","date_gmt":"2015-04-08T13:07:51","guid":{"rendered":"https:\/\/blog.uchceu.es\/marketing\/?p=2578"},"modified":"2021-04-29T09:13:24","modified_gmt":"2021-04-29T07:13:24","slug":"ventajas-competitivas-de-bmw","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/ventajas-competitivas-de-bmw\/","title":{"rendered":"Ventajas competitivas de BMW"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"696\" height=\"522\" src=\"https:\/\/www.youtube.com\/embed\/bmYYpHI6clY?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/blog.uchceu.es\/marketing\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3>\u00bfQu\u00e9 es BMW?<\/h3>\n<p>BMW es una marca alemana pionera en fabricar autom\u00f3viles de lujo y motocicletas. Cabe destacar el liderazgo que abarca esta marca, ya que es l\u00edder mundial en ventas entre los fabricantes de veh\u00edculos de alta gama. Esto se debe principalmente a las <strong>ventajas competitivas<\/strong> que ejerce sobre sus competidores m\u00e1s directos.<\/p>\n<h4>Ventajas competitivas:<\/h4>\n<p>Una clara ventaja competitiva de esta marca es la continua a <strong>inversi\u00f3n a gran escala que realiza en i+D<\/strong>. Debido a esto han sido los primeros en su segmento en fabricar coches el\u00e9ctricos. Esto ha sido un paso muy importante a la hora de reducir el consumo de emisiones de C02.<\/p>\n<p>Por otro lado, BMW en cuanto a dise\u00f1o tambi\u00e9n ejerce una ventaja competitiva sobre sus principales competidores. Esto se debe a que han sido los primeros en implantar una <strong>diversidad de modelos<\/strong>. Claro ejemplo de ello ha sido el nuevo GLE coupe que ha sacado la marca Mercedes-Benz. Este modelo imita claramente el ya existente <strong>X6 de BMW<\/strong>.<\/p>\n<p>Una de las principales ventajas competitivas que tiene BMW en estos momentos tan duros econ\u00f3micamente ha sido la implantaci\u00f3n de<strong> sistemas de financiaci\u00f3n.<\/strong>\u00a0Esto tiene como objetivo rebajar el efecto de la inflaci\u00f3n. Con esto se aumentan las posibilidades de muchas personas en poder cumplir su sue\u00f1o. Principalmente el de tener un <strong>coche <em>premium<\/em><\/strong>, como lo es un BMW.<\/p>\n<p>Otra ventaja competitiva la adquiere a trav\u00e9s de sus marcas afiliadas de gran prestigio que forman <strong>BMW GROUP.<\/strong>\u00a0En ella se incluyen las prestigiosa <strong>Rolls Royce y Mini<\/strong>. Esto les da una <strong>fiabilidad extra<\/strong> a estas marcas al pertenecer a <strong>BMW GROUP<\/strong>.<\/p>\n<h4>Comunicaci\u00f3n de la marca:<\/h4>\n<p>Por \u00faltimo BMW tambi\u00e9n es una marca moderna y vanguardista ya que es la marca m\u00e1s activa en redes sociales. Como consecuencia de esto es la <strong>marca l\u00edder de visitas en <a href=\"https:\/\/www.youtube.com\/user\/BMWEspana?ucbcb=1\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/strong> a trav\u00e9s de su respectivo canal.<\/p>\n<p>BMW ha logrado durante casi 100 a\u00f1os <strong>enamorar al mundo del motor<\/strong> con sus autom\u00f3viles y motocicletas. Adem\u00e1s, gracias a sus ventajas competitivas ha sabido situarse en el mercado por encima de sus competidores directos.<\/p>\n<p><a href=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/Captura-de-pantalla-2015-04-08-a-las-15.06.56.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-2579\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2015\/04\/Captura-de-pantalla-2015-04-08-a-las-15.06.56-650x212.png\" alt=\"BMW Serie 1\" width=\"650\" height=\"212\" \/><\/a><\/p>\n<p>Art\u00edculo realizado por \u00c1lvaro R\u00edos\u00a0de 2\u00ba grado de Direcci\u00f3n de Empresas y Marketing.<\/p>\n<p>Si quieres saber m\u00e1s sobre de Marketing aqu\u00ed te dejamos <a href=\"https:\/\/blog.uchceu.es\/marketing\/\" target=\"_blank\" rel=\"noopener\">algunos art\u00edculos<\/a> que quiz\u00e1 te interesen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u00bfQu\u00e9 es BMW? BMW es una marca alemana pionera en fabricar autom\u00f3viles de lujo y motocicletas. Cabe destacar el liderazgo que abarca esta marca, ya que es l\u00edder mundial en ventas entre los fabricantes de veh\u00edculos de alta gama. Esto se debe principalmente a las ventajas competitivas que ejerce sobre sus competidores m\u00e1s directos. [&hellip;]<\/p>\n","protected":false},"author":212,"featured_media":2579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[530],"tags":[400],"class_list":{"0":"post-2578","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-conceptos","8":"tag-ventaja-competitiva"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ventajas competitivas de BMW<\/title>\n<meta name=\"description\" content=\"Art\u00edculo que trata sobre las ventajas competitivas de la marca alemana de coches premium BMW frente a sus competidores directos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/ventajas-competitivas-de-bmw\/\" \/>\n<meta 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