{"id":2172,"date":"2014-11-21T14:51:38","date_gmt":"2014-11-21T13:51:38","guid":{"rendered":"https:\/\/blog.uchceu.es\/direccion-empresas-marketing\/?p=2172"},"modified":"2021-04-29T09:13:24","modified_gmt":"2021-04-29T07:13:24","slug":"boca-boca-o-boca-oreja","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/boca-boca-o-boca-oreja\/","title":{"rendered":"Boca Boca o Boca Oreja"},"content":{"rendered":"<p>Hoy en <a href=\"https:\/\/www.puromarketing.com\/27\/23453\/boca-boca-oca-oreja-terminemos-dilema.html\" target=\"_blank\" rel=\"noopener\">Puro Marketing<\/a> podemos leer un art\u00edculo sobre la famosa expresi\u00f3n boca oreja, y me gustar\u00eda a\u00f1adir alguna idea.<\/p>\n<p>El termino que se utiliza popularmente para referirse a una acci\u00f3n de comunicaci\u00f3n donde la gente habla de un tema y se va pasando de unas personas a otras es<strong> boca a boca y no es correcto<\/strong>. El boca a boca es parte de la t\u00e9cnica de reanimaci\u00f3n cardio pulmonar, donde insuflamos aire a una persona. Cuando nos referimos a que una cosa se comenta de persona en persona hay que utilizar el termino de <strong>boca en boca o el boca oreja<\/strong> que los marketinianos han puesto de moda.<\/p>\n<p>En el art\u00edculo en cuesti\u00f3n hace referencia a Wikipedia y efectivamente el t\u00edtulo de la b\u00fasqueda es boca a boca pero en la discusi\u00f3n explica claramente que la forma correcta es boca en boca.<\/p>\n<p>Perfecto el final del art\u00edculo de Carmen Santo donde indica que el boca a oreja tendr\u00eda un final en la transmisi\u00f3n de la informaci\u00f3n y por tanto ser\u00eda mas valido el boca en boca. Me quedo por tanto con <strong>DE BOCA EN BOCA.<\/strong><\/p>\n<a href=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/11\/140612_boca_a_boca.jpg\"><\/a> de www.altonivel.com.mx\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy en Puro Marketing podemos leer un art\u00edculo sobre la famosa expresi\u00f3n boca oreja, y me gustar\u00eda a\u00f1adir alguna idea. El termino que se utiliza popularmente para referirse a una acci\u00f3n de comunicaci\u00f3n donde la gente habla de un tema y se va pasando de unas personas a otras es boca a boca y no [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":2173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-2172","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-del-sector"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boca Boca o Boca Oreja<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/boca-boca-o-boca-oreja\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boca Boca o Boca Oreja\" \/>\n<meta property=\"og:description\" content=\"Hoy en Puro Marketing podemos leer un art\u00edculo sobre la famosa expresi\u00f3n boca oreja, y me gustar\u00eda a\u00f1adir alguna idea. 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