{"id":2167,"date":"2014-11-18T02:09:25","date_gmt":"2014-11-18T01:09:25","guid":{"rendered":"https:\/\/blog.uchceu.es\/direccion-empresas-marketing\/?p=2167"},"modified":"2021-04-29T09:13:24","modified_gmt":"2021-04-29T07:13:24","slug":"las-ventas-online-han-crecido-un-225","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/","title":{"rendered":"Las ventas online han crecido un 22,5%"},"content":{"rendered":"<p>El volumen de ventas online en Espa\u00f1a ha crecido un 22,5% en el a\u00f1o 2014 seg\u00fan\u00a0el\u00a0<a id=\"mfa14\" title=\"Estudio e-commerce 2014\" href=\"https:\/\/www.retailresearch.org\/online-retail.html\" target=\"_blank\" rel=\"noopener noreferrer\">estudio<\/a>\u00a0realizado por el\u00a0Centre for Retail Research.\u00a0El estudio se ha realizado a trav\u00e9s de entrevistas a mil consumidores y cien plataformas de e-commerce de Estados Unidos y de los ocho pa\u00edses europeos\u00a0entre los que est\u00e1 Espa\u00f1a.<\/p>\n<p>Espa\u00f1a se sit\u00faa actualmente en el cuarto puesto a nivel europeo.<\/p>\n<p>Seg\u00fan destaca el art\u00edculo de Francisco Naranjo\u00a0en <a href=\"https:\/\/comunica-web.com\/blog\/marketing-digital\/situacion-ecommerce-espana\/\" target=\"_blank\" rel=\"noopener noreferrer\">comunica web<\/a> el volumen del retail online aument\u00f3 en un 21% de media el a\u00f1o pasado y las previsiones apuntan a que seguir\u00e1 creciendo en torno al 18,1%. El crecimiento se debe por un lado la mejora tecnol\u00f3gica de los dispositivos m\u00f3viles, y por otro, a que los consumidores buscan precios m\u00e1s econ\u00f3micos en Internet.<\/p>\n<p><a href=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/11\/Captura-de-pantalla-2014-11-17-a-las-20.08.25.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2168\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/11\/Captura-de-pantalla-2014-11-17-a-las-20.08.25-315x343.png\" alt=\"On line shopping\" width=\"275\" height=\"300\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El volumen de ventas online en Espa\u00f1a ha crecido un 22,5% en el a\u00f1o 2014 seg\u00fan\u00a0el\u00a0estudio\u00a0realizado por el\u00a0Centre for Retail Research.\u00a0El estudio se ha realizado a trav\u00e9s de entrevistas a mil consumidores y cien plataformas de e-commerce de Estados Unidos y de los ocho pa\u00edses europeos\u00a0entre los que est\u00e1 Espa\u00f1a. Espa\u00f1a se sit\u00faa actualmente en [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":2168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[112,261],"class_list":{"0":"post-2167","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-del-sector","8":"tag-e-commerce","9":"tag-online"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las ventas online han crecido un 22,5%<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las ventas online han crecido un 22,5%\" \/>\n<meta property=\"og:description\" content=\"El volumen de ventas online en Espa\u00f1a ha crecido un 22,5% en el a\u00f1o 2014 seg\u00fan\u00a0el\u00a0estudio\u00a0realizado por el\u00a0Centre for Retail Research.\u00a0El estudio se ha realizado a trav\u00e9s de entrevistas a mil consumidores y cien plataformas de e-commerce de Estados Unidos y de los ocho pa\u00edses europeos\u00a0entre los que est\u00e1 Espa\u00f1a. Espa\u00f1a se sit\u00faa actualmente en [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MarketingUCHCEU\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-18T01:09:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-29T07:13:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/11\/Captura-de-pantalla-2014-11-17-a-las-20.08.25.png\" \/>\n\t<meta property=\"og:image:width\" content=\"543\" \/>\n\t<meta property=\"og:image:height\" content=\"592\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paco Suay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/pacosuay?lang=es\" \/>\n<meta name=\"twitter:site\" content=\"@markertingUCH\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paco Suay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/\"},\"author\":{\"name\":\"Paco Suay\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/77e2533177413dceb3fa36f18c1503ad\"},\"headline\":\"Las ventas online han crecido un 22,5%\",\"datePublished\":\"2014-11-18T01:09:25+00:00\",\"dateModified\":\"2021-04-29T07:13:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/\"},\"wordCount\":147,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/11\/Captura-de-pantalla-2014-11-17-a-las-20.08.25.png\",\"keywords\":[\"e-commerce\",\"online\"],\"articleSection\":[\"Noticias del Sector\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/\",\"url\":\"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/\",\"name\":\"Las ventas online han crecido un 22,5%\",\"isPartOf\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/11\/Captura-de-pantalla-2014-11-17-a-las-20.08.25.png\",\"datePublished\":\"2014-11-18T01:09:25+00:00\",\"dateModified\":\"2021-04-29T07:13:24+00:00\",\"author\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/77e2533177413dceb3fa36f18c1503ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/#primaryimage\",\"url\":\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/11\/Captura-de-pantalla-2014-11-17-a-las-20.08.25.png\",\"contentUrl\":\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/11\/Captura-de-pantalla-2014-11-17-a-las-20.08.25.png\",\"width\":543,\"height\":592},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/blog.uchceu.es\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Noticias del Sector\",\"item\":\"https:\/\/blog.uchceu.es\/marketing\/category\/noticias-del-sector\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Las ventas online han crecido un 22,5%\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/#website\",\"url\":\"https:\/\/blog.uchceu.es\/marketing\/\",\"name\":\"Blog de Marketing\",\"description\":\"Universidad CEU Cardenal Herrera\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.uchceu.es\/marketing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/77e2533177413dceb3fa36f18c1503ad\",\"name\":\"Paco Suay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/40e6f817868aa0e952ed3010e8b1a454a8d8179a9cba06fc58d068be36fc78bb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/40e6f817868aa0e952ed3010e8b1a454a8d8179a9cba06fc58d068be36fc78bb?s=96&d=mm&r=g\",\"caption\":\"Paco Suay\"},\"description\":\"Docente por vocaci\u00f3n. Economista y Doctor en Integrated Marketing Communications Profesor en la Universidad Cardenal Herrera CEU. 20 a\u00f1os de experiencia profesional en ventas, marketing y comunicaci\u00f3n.\",\"sameAs\":[\"https:\/\/www.uchceu.es\/directorio\/pacosuay\",\"https:\/\/x.com\/https:\/\/twitter.com\/pacosuay?lang=es\"],\"url\":\"https:\/\/blog.uchceu.es\/marketing\/author\/psuay\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Las ventas online han crecido un 22,5%","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/","og_locale":"es_ES","og_type":"article","og_title":"Las ventas online han crecido un 22,5%","og_description":"El volumen de ventas online en Espa\u00f1a ha crecido un 22,5% en el a\u00f1o 2014 seg\u00fan\u00a0el\u00a0estudio\u00a0realizado por el\u00a0Centre for Retail Research.\u00a0El estudio se ha realizado a trav\u00e9s de entrevistas a mil consumidores y cien plataformas de e-commerce de Estados Unidos y de los ocho pa\u00edses europeos\u00a0entre los que est\u00e1 Espa\u00f1a. Espa\u00f1a se sit\u00faa actualmente en [&hellip;]","og_url":"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/","og_site_name":"Blog de Marketing","article_publisher":"https:\/\/www.facebook.com\/MarketingUCHCEU","article_published_time":"2014-11-18T01:09:25+00:00","article_modified_time":"2021-04-29T07:13:24+00:00","og_image":[{"width":543,"height":592,"url":"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/11\/Captura-de-pantalla-2014-11-17-a-las-20.08.25.png","type":"image\/png"}],"author":"Paco Suay","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/pacosuay?lang=es","twitter_site":"@markertingUCH","twitter_misc":{"Escrito por":"Paco Suay","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/#article","isPartOf":{"@id":"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/"},"author":{"name":"Paco Suay","@id":"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/77e2533177413dceb3fa36f18c1503ad"},"headline":"Las ventas online han crecido un 22,5%","datePublished":"2014-11-18T01:09:25+00:00","dateModified":"2021-04-29T07:13:24+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/"},"wordCount":147,"commentCount":0,"image":{"@id":"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/11\/Captura-de-pantalla-2014-11-17-a-las-20.08.25.png","keywords":["e-commerce","online"],"articleSection":["Noticias del Sector"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/","url":"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/","name":"Las ventas online han crecido un 22,5%","isPartOf":{"@id":"https:\/\/blog.uchceu.es\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/#primaryimage"},"image":{"@id":"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/11\/Captura-de-pantalla-2014-11-17-a-las-20.08.25.png","datePublished":"2014-11-18T01:09:25+00:00","dateModified":"2021-04-29T07:13:24+00:00","author":{"@id":"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/77e2533177413dceb3fa36f18c1503ad"},"breadcrumb":{"@id":"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/#primaryimage","url":"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/11\/Captura-de-pantalla-2014-11-17-a-las-20.08.25.png","contentUrl":"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/11\/Captura-de-pantalla-2014-11-17-a-las-20.08.25.png","width":543,"height":592},{"@type":"BreadcrumbList","@id":"https:\/\/blog.uchceu.es\/marketing\/las-ventas-online-han-crecido-un-225\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/blog.uchceu.es\/marketing\/"},{"@type":"ListItem","position":2,"name":"Noticias del Sector","item":"https:\/\/blog.uchceu.es\/marketing\/category\/noticias-del-sector\/"},{"@type":"ListItem","position":3,"name":"Las ventas online han crecido un 22,5%"}]},{"@type":"WebSite","@id":"https:\/\/blog.uchceu.es\/marketing\/#website","url":"https:\/\/blog.uchceu.es\/marketing\/","name":"Blog de Marketing","description":"Universidad CEU Cardenal Herrera","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.uchceu.es\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/77e2533177413dceb3fa36f18c1503ad","name":"Paco Suay","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.uchceu.es\/marketing\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/40e6f817868aa0e952ed3010e8b1a454a8d8179a9cba06fc58d068be36fc78bb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/40e6f817868aa0e952ed3010e8b1a454a8d8179a9cba06fc58d068be36fc78bb?s=96&d=mm&r=g","caption":"Paco Suay"},"description":"Docente por vocaci\u00f3n. Economista y Doctor en Integrated Marketing Communications Profesor en la Universidad Cardenal Herrera CEU. 20 a\u00f1os de experiencia profesional en ventas, marketing y comunicaci\u00f3n.","sameAs":["https:\/\/www.uchceu.es\/directorio\/pacosuay","https:\/\/x.com\/https:\/\/twitter.com\/pacosuay?lang=es"],"url":"https:\/\/blog.uchceu.es\/marketing\/author\/psuay\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/posts\/2167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/users\/102"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/comments?post=2167"}],"version-history":[{"count":2,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/posts\/2167\/revisions"}],"predecessor-version":[{"id":6764,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/posts\/2167\/revisions\/6764"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/media\/2168"}],"wp:attachment":[{"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/media?parent=2167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/categories?post=2167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.uchceu.es\/marketing\/wp-json\/wp\/v2\/tags?post=2167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}