{"id":2156,"date":"2014-11-11T17:27:59","date_gmt":"2014-11-11T16:27:59","guid":{"rendered":"https:\/\/blog.uchceu.es\/direccion-empresas-marketing\/?p=2156"},"modified":"2017-11-28T17:56:59","modified_gmt":"2017-11-28T16:56:59","slug":"wall-mart-y-el-social-media","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/wall-mart-y-el-social-media\/","title":{"rendered":"Wall-Mart y el social media"},"content":{"rendered":"<p><a href=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/11\/GTY_walmart_store_sk_1331106_16x9_992.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2158\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/11\/GTY_walmart_store_sk_1331106_16x9_992-315x177.jpg\" alt=\"GTY_walmart_store_sk_1331106_16x9_992\" width=\"315\" height=\"177\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/11\/GTY_walmart_store_sk_1331106_16x9_992-315x177.jpg 315w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/11\/GTY_walmart_store_sk_1331106_16x9_992-768x432.jpg 768w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/11\/GTY_walmart_store_sk_1331106_16x9_992-696x392.jpg 696w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/11\/GTY_walmart_store_sk_1331106_16x9_992-310x174.jpg 310w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/11\/GTY_walmart_store_sk_1331106_16x9_992.jpg 992w\" sizes=\"auto, (max-width: 315px) 100vw, 315px\" \/><\/a>Wal-Mart, el gigante minorista, est\u00e1 experimentando con la idea de poner de relieve las tendencias descubiertas en los medios sociales en sus tiendas f\u00edsicas, una t\u00e1ctica para\u00a0ayudar a la compa\u00f1\u00eda a mejorar a\u00fan m\u00e1s su relaci\u00f3n con los clientes.<\/p>\n<p>Stephen Quinn, Vicepresidente Ejecutivo \u00a0en Walmart de Estados Unidos, habl\u00f3 sobre este tema al hablar en la Asociaci\u00f3n de Anunciantes Nacionales \u00ab(ANA) 2014 Maters de Marketing en Orlando, Florida.<\/p>\n<p>Y cit\u00f3 el ejemplo de tarros de cristal &#8211; que se usan ahora en numerosas actividades de artesan\u00eda y gastronom\u00eda &#8211; como ejemplo de\u00a0la forma de monitoreo de plataformas sociales pueden servir de inspiraci\u00f3n para Walmart.<\/p>\n<p>\u00abLa empresa Ball fabrica frascos de vidrio \u00a0desde hace unos 150 a\u00f1os. El a\u00f1o pasado fue su mejor a\u00f1o, porque la gente ha estado haciendo manualidades con los tarros de cristal\u00bb Un n\u00famero cada vez mayor de compradores est\u00e1n utilizando estos recipientes para producir de todo, desde velas a tortas y el minorista se dio cuenta de una oportunidad. \u00abVemos las cosas de tendencias en Pinterest\u00bb, seg\u00fan Quinn\u00bb<\/p>\n<p>Incluso permite a la organizaci\u00f3n demostrar que est\u00e1 en la misma onda que los clientes que visitan las tiendas.<\/p>\n<p>\u00abLas personas que son fans de Pinterest son s\u00f3lo encantado de ver que existe esta gran tendencia de hacer manualidades con tarros de cristal, incluso\u00a0hace Walmart se sienta m\u00e1s relevante\u00bb<\/p>\n<p>\u00abLa gente quiere entrar en una tienda y decir, &#8216;Wow, yo estaba pensando en eso.'\u00bb<\/p>\n<p>Noticia de Warc.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wal-Mart, el gigante minorista, est\u00e1 experimentando con la idea de poner de relieve las tendencias descubiertas en los medios sociales en sus tiendas f\u00edsicas, una t\u00e1ctica para\u00a0ayudar a la compa\u00f1\u00eda a mejorar a\u00fan m\u00e1s su relaci\u00f3n con los clientes. Stephen Quinn, Vicepresidente Ejecutivo \u00a0en Walmart de Estados Unidos, habl\u00f3 sobre este tema al hablar en [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":2158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[109,305,329,360],"class_list":{"0":"post-2156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-del-sector","8":"tag-distribucion","9":"tag-redes-sociales","10":"tag-social-media","11":"tag-wall-mart"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wall-Mart y el social media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/wall-mart-y-el-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wall-Mart y el social media\" \/>\n<meta property=\"og:description\" content=\"Wal-Mart, el gigante minorista, est\u00e1 experimentando con la idea de poner de relieve las tendencias descubiertas en los medios sociales en sus tiendas f\u00edsicas, una t\u00e1ctica para\u00a0ayudar a la compa\u00f1\u00eda a mejorar a\u00fan m\u00e1s su relaci\u00f3n con los clientes. 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