{"id":2055,"date":"2014-10-08T16:21:07","date_gmt":"2014-10-08T14:21:07","guid":{"rendered":"https:\/\/blog.uchceu.es\/direccion-empresas-marketing\/?p=2020"},"modified":"2017-11-28T17:56:58","modified_gmt":"2017-11-28T16:56:58","slug":"america-latina-gana-cuota-publicitaria-frente-a-europa","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/america-latina-gana-cuota-publicitaria-frente-a-europa\/","title":{"rendered":"Am\u00e9rica Latina gana cuota publicitaria frente a Europa"},"content":{"rendered":"<p><a href=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/10\/publicidad-latina-america.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2022\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/10\/publicidad-latina-america.jpg\" alt=\"dibujo de elempresario.mx\" width=\"259\" height=\"194\" \/><\/a><\/p>\n<p>Am\u00e9rica del Norte es el mayor contribuyente a la econom\u00eda global de la publicidad, con\u00a0m\u00e1s de un tercio del total. Con un\u00a0r\u00e1pido crecimiento regiones como Asia Pac\u00edfico y Am\u00e9rica Latina van ganando\u00a0cuota a costa de la Europa Occidental, seg\u00fan un nuevo estudio.<\/p>\n<p>El Informe Global Media Intelligence de eMarketer, otorga una\u00a0participaci\u00f3n de Am\u00e9rica del Norte el 35,5% en 2014, y\u00a0espera que se mantenga sin cambios hasta 2,018.La mayor parte de esto se debe a los EE.UU. (92,9%) y que la proporci\u00f3n s\u00f3lo va a aumentar de tama\u00f1o ya que la cuota de Canad\u00e1 estaba prevista\u00a0que caer\u00eda\u00a0por debajo de 7% en 2016 y seguir\u00e1 disminuyendo su\u00a0inversi\u00f3n publicitaria ya que crece m\u00e1s lentamente que en su vecino m\u00e1s grande.<\/p>\n<p>La\u00a0participaci\u00f3n en el total mundial de Am\u00e9rica Latina supera ligeramente la de Canad\u00e1, situ\u00e1ndose en el 7,3% en 2014 y se prev\u00e9 que aumente hasta el 8,4% en 2018, convirti\u00e9ndose en la regi\u00f3n con mas crecimiento.<\/p>\n<p>Entre el resto de regiones se pronostica Asia-Pac\u00edfico va a\u00a0aumentar su participaci\u00f3n de 27,9% a 28,6% entre 2014 y 2018, mientras que la de Europa Central y del Este aumentar\u00eda ligeramente, del 4,5% al 4,9%. Oriente Medio y \u00c1frica se mantuvo sin cambios en 3,8%, mientras que Europa Occidental se redujo de 21,0% a 18,8%.<\/p>\n<p>&nbsp;<\/p>\n<p>Noticia de Warc.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Am\u00e9rica del Norte es el mayor contribuyente a la econom\u00eda global de la publicidad, con\u00a0m\u00e1s de un tercio del total. Con un\u00a0r\u00e1pido crecimiento regiones como Asia Pac\u00edfico y Am\u00e9rica Latina van ganando\u00a0cuota a costa de la Europa Occidental, seg\u00fan un nuevo estudio. El Informe Global Media Intelligence de eMarketer, otorga una\u00a0participaci\u00f3n de Am\u00e9rica del Norte [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":2022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[95,297],"class_list":{"0":"post-2055","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-del-sector","8":"tag-cuota-mercado","9":"tag-publicidad"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Am\u00e9rica Latina gana cuota publicitaria frente a Europa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/america-latina-gana-cuota-publicitaria-frente-a-europa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Am\u00e9rica Latina gana cuota publicitaria frente a Europa\" \/>\n<meta property=\"og:description\" content=\"Am\u00e9rica del Norte es el mayor contribuyente a la econom\u00eda global de la publicidad, con\u00a0m\u00e1s de un tercio del total. 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