{"id":2016,"date":"2014-10-06T12:06:29","date_gmt":"2014-10-06T10:06:29","guid":{"rendered":"https:\/\/blog.uchceu.es\/direccion-empresas-marketing\/?p=2016"},"modified":"2017-11-28T17:56:58","modified_gmt":"2017-11-28T16:56:58","slug":"coca-cola-gana-a-pepsi-en-inteligencia","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/coca-cola-gana-a-pepsi-en-inteligencia\/","title":{"rendered":"Coca-cola Gana a Pepsi en inteligencia"},"content":{"rendered":"<figure id=\"attachment_2017\" aria-describedby=\"caption-attachment-2017\" style=\"width: 259px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/10\/Coca-cola-vs-Pepsi.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2017\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/10\/Coca-cola-vs-Pepsi.jpg\" alt=\"foto de businessinsider.com \" width=\"259\" height=\"194\" \/><\/a><figcaption id=\"caption-attachment-2017\" class=\"wp-caption-text\">foto de businessinsider.com<\/figcaption><\/figure>\n<p>Coca-Cola ha ganado a\u00a0Pepsi como la marca de refrescos mas \u00absmart\u00bb (podemos traducirlo como inteligente) del mundo, seg\u00fan la nueva clasificaci\u00f3n de la base de datos de la WARC 100.<\/p>\n<p>Coca-Cola obtuvo 274 puntos, \u00a0Pepsi la segunda mejor valorada 113. La tercera fue para Sprite (propiedad de la Coca-Cola Company) con 70 puntos y Gatorade (propiedad de PepsiCo) cuarto en 47. \u00a0Nescaf\u00e9, propiedad de Nestl\u00e9, fue la quinta con 33 puntos.<\/p>\n<p>Como era de esperar, la Compa\u00f1\u00eda Coca-Cola, PepsiCo y Nestl\u00e9 fueron los tres principales anunciantes, con una puntuaci\u00f3n de\u00a0408, 313 y 51 puntos respectivamente.<\/p>\n<p>WARC 100 es un ranking anual de los 100 mejores campa\u00f1as y las empresas de marketing en el mundo, en base a su desempe\u00f1o en la efectividad y estrategia. Durante el a\u00f1o pasado, WARC ha rastreado m\u00e1s de 1.700 ganadores en 75 concursos\u00a0diferentes, dando puntuaci\u00f3n en funci\u00f3n de los premios que ha recibido (por ejemplo, oro, plata o bronce), a continuaci\u00f3n, ponderando aquellos puntos basado en el rigor de la competencia y prestigio en la industria mundial.<\/p>\n<p>Puedes acceder a la noticia completa en WARC.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola ha ganado a\u00a0Pepsi como la marca de refrescos mas \u00absmart\u00bb (podemos traducirlo como inteligente) del mundo, seg\u00fan la nueva clasificaci\u00f3n de la base de datos de la WARC 100. Coca-Cola obtuvo 274 puntos, \u00a0Pepsi la segunda mejor valorada 113. La tercera fue para Sprite (propiedad de la Coca-Cola Company) con 70 puntos y Gatorade [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":2017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[72,271],"class_list":{"0":"post-2016","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-del-sector","8":"tag-coca-cola","9":"tag-pepsi"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coca-cola Gana a Pepsi en inteligencia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/coca-cola-gana-a-pepsi-en-inteligencia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-cola Gana a Pepsi en inteligencia\" \/>\n<meta property=\"og:description\" content=\"Coca-Cola ha ganado a\u00a0Pepsi como la marca de refrescos mas \u00absmart\u00bb (podemos traducirlo como inteligente) del mundo, seg\u00fan la nueva clasificaci\u00f3n de la base de datos de la WARC 100. Coca-Cola obtuvo 274 puntos, \u00a0Pepsi la segunda mejor valorada 113. 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