{"id":2003,"date":"2014-09-24T16:15:29","date_gmt":"2014-09-24T14:15:29","guid":{"rendered":"https:\/\/blog.uchceu.es\/direccion-empresas-marketing\/?p=2003"},"modified":"2017-11-28T17:53:44","modified_gmt":"2017-11-28T16:53:44","slug":"facebook-soluciona-el-problema-de-las-cookies","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/facebook-soluciona-el-problema-de-las-cookies\/","title":{"rendered":"Facebook soluciona el problema de las cookies"},"content":{"rendered":"<figure id=\"attachment_2004\" aria-describedby=\"caption-attachment-2004\" style=\"width: 315px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/09\/facebook-cookies.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2004\" src=\"https:\/\/blog.uchceu.es\/marketing\/facebook-soluciona-el-problema-de-las-cookies\/\" alt=\"From: airytalefrosting\" width=\"315\" height=\"186\" \/><\/a><figcaption id=\"caption-attachment-2004\" class=\"wp-caption-text\">From: airytalefrosting<\/figcaption><\/figure>\n<p>Pero no en el sentido que espera un usuario de no tener que aceptar esos molestos banners o saberse siempre espiado por las empresas en internet.<\/p>\n<p>Facebook lanzar\u00e1 en breve una nueva plataforma de publicidad para eludir la dependencia actual de la publicidad sobre las cookies, mejorar la focalizaci\u00f3n y seguimiento de los usuarios a trav\u00e9s de dispositivos.<\/p>\n<p>El gigante de los medios de comunicaci\u00f3n social ha redise\u00f1ado la suite <strong>Atlas Advertiser<\/strong>\u00a0que compr\u00f3 a Microsoft el a\u00f1o pasado y utilizar\u00e1 el nuevo modelo para vincular las\u00a0interacciones de los usuarios a sus cuentas de Facebook, ya que puede a su vez ser utilizados para ordenadores\u00a0y dispositivos m\u00f3viles, seg\u00fan inform\u00f3 Wall Street Journal.<\/p>\n<p>\u00abEl mayor impacto de esto ser\u00e1 en el m\u00f3vil\u00bb, dijo un ejecutivo de publicidad, y se\u00f1al\u00f3 que la gente pasa m\u00e1s tiempo en el m\u00f3vil, pero, debido a las cookies no funcionan en el m\u00f3vil\u00a0all\u00ed, las empresas\u00a0son reacias a invertir en publicidad online, ya que no pueden hacer un seguimiento de su inversi\u00f3n. \u00abEsto finalmente nos podr\u00eda permitir invertir\u00a0m\u00e1s dinero en publicidad en m\u00f3viles\u00bb, a\u00f1adi\u00f3 el ejecutivo.<\/p>\n<p>Puedes leer la noticia completa en Warc.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pero no en el sentido que espera un usuario de no tener que aceptar esos molestos banners o saberse siempre espiado por las empresas en internet. Facebook lanzar\u00e1 en breve una nueva plataforma de publicidad para eludir la dependencia actual de la publicidad sobre las cookies, mejorar la focalizaci\u00f3n y seguimiento de los usuarios a [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":2004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[132,244,261],"class_list":{"0":"post-2003","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-del-sector","8":"tag-facebook","9":"tag-microsoft","10":"tag-online"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook soluciona el problema de las cookies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/facebook-soluciona-el-problema-de-las-cookies\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook soluciona el problema de las cookies\" \/>\n<meta property=\"og:description\" content=\"Pero no en el sentido que espera un usuario de no tener que aceptar esos molestos banners o saberse siempre espiado por las empresas en internet. 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