{"id":1990,"date":"2014-09-17T16:33:22","date_gmt":"2014-09-17T14:33:22","guid":{"rendered":"https:\/\/blog.uchceu.es\/direccion-empresas-marketing\/?p=1990"},"modified":"2017-11-28T17:53:44","modified_gmt":"2017-11-28T16:53:44","slug":"online-y-offline-se-junta-en-macys-con-el-beacon","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/online-y-offline-se-junta-en-macys-con-el-beacon\/","title":{"rendered":"Online y Offline se junta en Macy’s con el Beacon"},"content":{"rendered":"

Las balizas (beacon en USA) son peque\u00f1os transmisores Bluetooth y lo mejor de todo baratos. Si dispones de una aplicaci\u00f3n instalada en tu smartphone, el tel\u00e9fono recibe una se\u00f1al transmitida por esta baliza.<\/p>\n

Apple tiene desarrollado su Ibeacon<\/strong> \u00a0y ya est\u00e1 empezando la implantaci\u00f3n. Otras grandes empresas como Phillips y Motorola<\/strong> han desarrollado su propio sistema.\u00a0PayPal<\/strong> est\u00e1 trabajando en su propia tecnolog\u00eda ‘PayPal Beacon’ – prevista para el pr\u00f3ximo a\u00f1o – que permitir\u00e1 a los compradores pagar en las tiendas con su tel\u00e9fono desde su\u00a0cuenta de PayPal.<\/p>\n

Pero el gran salto, es que las marcas lo incorpore\u00a0en sus comercios\u00a0y la cadena de grandes almacenes Macy’s<\/strong> ya ha comenzado la implantaci\u00f3n de 4.000 balizas en sus centros. Tras unas pruebas en centros de Nueva York y Los Angeles antes de navidad tendr\u00e1 la instalaci\u00f3n realizada.<\/p>\n

C\u00f3mo una imagen vale mas que mil palabras con esta lo puedes comprender. Dentro de la propia tienda hay situados peque\u00f1os emisores, balizas que si llevas la App del comercio te enviar\u00e1n un mensaje.\u00a0Por ejemplo, si pasas cerca de una\u00a0baliza en una tienda, la aplicaci\u00f3n que tengas instalada del minorista puede mostrar un alerta con una oferta especial. En una visita a un museo, la app del museo proporcionar\u00eda informaci\u00f3n sobre el cuadro m\u00e1s cercano.<\/p>\n

\"beacon<\/a>
Photo de estimote<\/figcaption><\/figure>\n

Esta tecnolog\u00eda podr\u00eda ser un gran paso hacia los pagos con m\u00f3viles, algo que los fabricantes de smartphone han estado buscando sin acertar del todo.<\/p>\n

La otra tecnolog\u00eda que se abre paso con fuerza para pagos con m\u00f3viles es la \u00a0NFC, prueba de ello es que la mayor\u00eda de los smartphone la llevan y Apple la ha incorporado en su nuevo Iphone 6. El tiempo dir\u00e1 que ocurre con todas estas incorporaciones del mundo online al offline.<\/p>\n","protected":false},"excerpt":{"rendered":"

Las balizas (beacon en USA) son peque\u00f1os transmisores Bluetooth y lo mejor de todo baratos. Si dispones de una aplicaci\u00f3n instalada en tu smartphone, el tel\u00e9fono recibe una se\u00f1al transmitida por esta baliza. Apple tiene desarrollado su Ibeacon \u00a0y ya est\u00e1 empezando la implantaci\u00f3n. Otras grandes empresas como Phillips y Motorola han desarrollado su propio […]<\/p>\n","protected":false},"author":102,"featured_media":1991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[26,190,261],"class_list":{"0":"post-1990","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-del-sector","8":"tag-apple","9":"tag-iphone-6","10":"tag-online"},"yoast_head":"\nOnline y Offline se junta en Macy's con el Beacon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/online-y-offline-se-junta-en-macys-con-el-beacon\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online y Offline se junta en Macy's con el Beacon\" \/>\n<meta property=\"og:description\" content=\"Las balizas (beacon en USA) son peque\u00f1os transmisores Bluetooth y lo mejor de todo baratos. Si dispones de una aplicaci\u00f3n instalada en tu smartphone, el tel\u00e9fono recibe una se\u00f1al transmitida por esta baliza. Apple tiene desarrollado su Ibeacon \u00a0y ya est\u00e1 empezando la implantaci\u00f3n. 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