{"id":1713,"date":"2016-02-10T10:05:58","date_gmt":"2016-02-10T09:05:58","guid":{"rendered":"https:\/\/blog.uchceu.es\/direccion-empresas-marketing\/?p=1713"},"modified":"2022-11-22T11:00:58","modified_gmt":"2022-11-22T10:00:58","slug":"obsolescencia-programada","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/obsolescencia-programada\/","title":{"rendered":"Obsolescencia programada"},"content":{"rendered":"<p>El principal objetivo de nuestro art\u00edculo es el de acercar al p\u00fablico al t\u00e9rmino de <strong>obsolescencia programada<\/strong>.<\/p>\n<p>En el parque de bomberos de\u00a0Livermore una ciudad de Estados Unidos, existe una <strong>bombilla con mas de 100 a\u00f1os de vida.<\/strong>\u00a0Una bombilla que sigue funcionando hoy en d\u00eda. Ha sobrevivido a 2 webcams y est\u00e1 encendida ininterrumpidamente desde 1901. <a href=\"http:\/\/www.centennialbulb.org\/cam.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Puedes ver la webcam pinchando aqu\u00ed<\/a>.<\/p>\n<p>Esto es solo una peque\u00f1a muestra de lo que la ingenier\u00eda es capaz de producir sin que se estropee a los pocos a\u00f1os, o meses de vida. RTVE realiz\u00f3 un documental llamado C<em>omprar, tirar, comprar<\/em>. Este documental detalla c\u00f3mo las grandes empresas desarrollan productos con una vida \u00fatil determinada para poder vender m\u00e1s.<\/p>\n<h3>Obsolescencia programada:<\/h3>\n<p>El t\u00e9rmino que se ha acu\u00f1ado es el de <strong>obsolescencia programada<\/strong> que implica c\u00f3mo un producto es dise\u00f1ado para durar un tiempo determinado con el objetivo de tener que sustituirlo y que la industria siga funcionando.<\/p>\n<h4><strong>\u00bfEs cierto que hay productos en el mercado que est\u00e1n dise\u00f1ados bajo los par\u00e1metros de la obsolescencia programada?<\/strong><\/h4>\n<p>Uno de los ejemplos mas conocidos es el de la <strong>corta duraci\u00f3n de la bater\u00eda de los primeros ipod.<\/strong> Los hermanos Neista realizaron un v\u00eddeo criticando este hecho ipod dirty secret<\/p>\n<h4><strong>\u00bfQu\u00e9 papel debe jugar el marketing respecto a la obsolescencia programada o a la duraci\u00f3n del producto y su ciclo de vida?<\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3416\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2016\/02\/Captura-de-pantalla-2016-02-10-10.22.26-650x378.png\" alt=\"Obsolescencia Programada\" width=\"650\" height=\"378\" \/><\/p>\n<p>Si quieres saber m\u00e1s sobre marketing aqu\u00ed te dejamos <a href=\"https:\/\/blog.uchceu.es\/marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">algunos art\u00edculos<\/a> que quiz\u00e1 te interesen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El principal objetivo de nuestro art\u00edculo es el de acercar al p\u00fablico al t\u00e9rmino de obsolescencia programada. En el parque de bomberos de\u00a0Livermore una ciudad de Estados Unidos, existe una bombilla con mas de 100 a\u00f1os de vida.\u00a0Una bombilla que sigue funcionando hoy en d\u00eda. Ha sobrevivido a 2 webcams y est\u00e1 encendida ininterrumpidamente desde [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":3416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[530],"tags":[68,628],"class_list":{"0":"post-1713","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-conceptos","8":"tag-ciclo-vida-producto","9":"tag-obsolescencia-programada"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Obsolescencia programada: estrategia de Marketing - Blog de Marketing<\/title>\n<meta name=\"description\" content=\"Art\u00edculo sobre la obsolescencia programada y c\u00f3mo se aplica a los objetos utilizados por la sociedad actual, con el fin de promover el consumismo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/obsolescencia-programada\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Obsolescencia programada: estrategia de Marketing - 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