{"id":1690,"date":"2014-02-27T13:35:15","date_gmt":"2014-02-27T12:35:15","guid":{"rendered":"https:\/\/blog.uchceu.es\/direccion-empresas-marketing\/?p=1690"},"modified":"2021-04-29T09:13:22","modified_gmt":"2021-04-29T07:13:22","slug":"facebook-herramienta-para-el-branding-digital","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/facebook-herramienta-para-el-branding-digital\/","title":{"rendered":"Facebook Herramienta para el branding digital"},"content":{"rendered":"<p align=\"center\"><span style=\"line-height: 1.5em\">Os detallo unas anotaciones sobre la conferencia de Mariano Mart\u00ednez de Facebook impartida el jueves 27 de febrero de 2014 en la Universidad CEU Cardenal Herrera<\/span><\/p>\n<p><a href=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/02\/la-foto.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1692\" alt=\"Mariano Martinez de Facebook en UCHCEU\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/02\/la-foto-315x236.jpg\" width=\"315\" height=\"236\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/02\/la-foto-315x236.jpg 315w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/02\/la-foto-768x576.jpg 768w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/02\/la-foto-696x522.jpg 696w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2014\/02\/la-foto.jpg 1632w\" sizes=\"auto, (max-width: 315px) 100vw, 315px\" \/><\/a><\/p>\n<p>Facebook te permite abrir mercados nuevos. En Espa\u00f1a hay 18 millones mensuales y de ellos 12 millones son diarios, 8 millones usan el m\u00f3vil y otros dispositivos y 2 millones usan exclusivamente m\u00f3vil.<\/p>\n<p><b>C\u00f3mo hacer una p\u00e1gina de Facebook paso a paso<\/b>:<\/p>\n<ul>\n<li><b>Objetivos<\/b>: bien definidos, realistas pero ambiciosa, medibles y diferentes para cada caso.<\/li>\n<li>Abrir una <b>p\u00e1gina<\/b>: comparte tu historia, conecta con tu audiencia, no es un perfil de usuario.\n<ul>\n<li>No todo el mundo ve lo que publica una p\u00e1gina que se sigue. Si se publicara todo ver\u00edas 15.000 noticias al d\u00eda, 600 a la hora. Por tanto hay un alogaritmo que es el que genera el mensaje y decide a qui\u00e9n mostrarlo y solo entre un 16% y 20% de los fans ven las actualizaciones<\/li>\n<li>Adaptaci\u00f3n autom\u00e1tica a m\u00f3vil y Tablet de la p\u00e1gina<\/li>\n<li>Muy importante que el nombre de la p\u00e1gina sea tu propia marca<\/li>\n<li>Hay que marcar bien la categor\u00eda, direcci\u00f3n horario y p\u00e1gina web<\/li>\n<li>Ejemplo: <a href=\"https:\/\/www.facebook.com\/login\/?next=https%3A%2F%2Fwww.facebook.com%2Fhumansofnewyork%2F%3Ffref%3Dts\" target=\"_blank\" rel=\"noopener\">Humans of New York<\/a> mas de 3 mill. De fans. Es un chico desempleado que hace fotos a gente an\u00f3nima en la calle y publica en FB. Ahora ha escrito un libro y todo lo ha conseguido a trav\u00e9s de FB y 100% viral.<\/li>\n<li>Identificar el <b>p\u00fablico objetivo<\/b>:\n<ul>\n<li>Existe la capacidad de segmentaci\u00f3n por intereses, por relaciones, por gustos y no solo por datos demogr\u00e1ficos.<\/li>\n<li><b>Estrategia de publicaci\u00f3n<\/b> de contenidos en la p\u00e1gina:\n<ul>\n<li>Texto, foto, v\u00eddeo, enlaces, Todo para contar algo relevante y crear marca. Desarrollar un calendario conversacional, preparar con antelaci\u00f3n humanizar la marca, involucrar a tu p\u00fablico<\/li>\n<li>Ejemplo: <a href=\"https:\/\/www.facebook.com\/ALTarqu?fref=ts\" target=\"_blank\" rel=\"noopener\">ALT arquitectura<\/a> que ha posicionado la marca con RSC, y una estrategia centrada en publicar planos, dibujos.<\/li>\n<li>Se <b>creativo<\/b>:\n<ul>\n<li>no uses cualquier imagen<\/li>\n<li>presta atenci\u00f3n a los textos<\/li>\n<li>difer\u00e9nciate del resto<\/li>\n<li><b>Promocionar la p\u00e1gina<\/b> o el contenido fuera de tus fans\n<ul>\n<li>Una p\u00e1gina, una publicaci\u00f3n, aplicaciones m\u00f3viles y ofertas (que generan una respuesta inmediata).<\/li>\n<li>Ejemplo wallapop<\/li>\n<li>Estad\u00edsticas de la p\u00e1gina, es muy importante <b>medir<\/b>:\n<ul>\n<li>Qu\u00e9 funciona, qu\u00e9 no funciona, perfiles de los fans<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Y como conclusi\u00f3n Mariano nos aconseja estudiar el caso de\u00a0<a href=\"https:\/\/www.facebook.com\/login\/?next=https%3A%2F%2Fwww.facebook.com%2Ftatabistudio%3Fref%3Dts%26fref%3Dts\" target=\"_blank\" rel=\"noopener\">estudio Tatabi<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os detallo unas anotaciones sobre la conferencia de Mariano Mart\u00ednez de Facebook impartida el jueves 27 de febrero de 2014 en la Universidad CEU Cardenal Herrera Facebook te permite abrir mercados nuevos. En Espa\u00f1a hay 18 millones mensuales y de ellos 12 millones son diarios, 8 millones usan el m\u00f3vil y otros dispositivos y 2 [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":1692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[132],"class_list":{"0":"post-1690","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-del-sector","8":"tag-facebook"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Herramienta para el branding digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/facebook-herramienta-para-el-branding-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Herramienta para el branding digital\" \/>\n<meta property=\"og:description\" content=\"Os detallo unas anotaciones sobre la conferencia de Mariano Mart\u00ednez de Facebook impartida el jueves 27 de febrero de 2014 en la Universidad CEU Cardenal Herrera Facebook te permite abrir mercados nuevos. 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