{"id":1543,"date":"2013-12-09T10:04:44","date_gmt":"2013-12-09T09:04:44","guid":{"rendered":"https:\/\/blog.uchceu.es\/direccion-empresas-marketing\/?p=1543"},"modified":"2021-01-14T13:55:58","modified_gmt":"2021-01-14T12:55:58","slug":"las-mejores-marcas-espanolas-2013","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/las-mejores-marcas-espanolas-2013\/","title":{"rendered":"Las mejores marcas espa\u00f1olas 2013"},"content":{"rendered":"<p>Movistar sigue siendo la marca m\u00e1s valiosa espa\u00f1ola a pesar de que el negocio de las telecomunicaciones ha perdido casi un tercio de su valor en los \u00faltimos dos a\u00f1os, seg\u00fan un nuevo informe de Interbrand , que tambi\u00e9n pone de relieve el impacto de la globalizaci\u00f3n.<\/p>\n<p><iframe loading=\"lazy\" title=\"Best Spanish Brands 2013\" src=\"https:\/\/player.vimeo.com\/video\/80966470?dnt=1&amp;app_id=122963\" width=\"696\" height=\"392\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>En general, la consultora manifest\u00f3 que el 60 % de las 30 mejores marcas espa\u00f1olas hab\u00eda visto un aumento en el valor de marca desde el \u00faltimo estudio realizado hace dos a\u00f1os.<\/p>\n<p>Tambi\u00e9n hubo varios nuevos participantes en el informe, incluyendo las marcas globales de Zara, en segundo lugar, y Santander, en tercer lugar. Tres marcas nacionales que aparecen por primera vez: Bankia, en el 22, la cervecera San Miguel, en la 26 y Jazztel en la posici\u00f3n 29.<\/p>\n<p>Interbrand destac\u00f3 que todas las marcas hab\u00edan mostrado la importancia de la innovaci\u00f3n, la internacionalizaci\u00f3n y ser capaces de adaptarse a las necesidades de los clientes , as\u00ed como centrarse en su estrategia digital.<\/p>\n<p>Art\u00edculo adaptado de warc.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Movistar sigue siendo la marca m\u00e1s valiosa espa\u00f1ola a pesar de que el negocio de las telecomunicaciones ha perdido casi un tercio de su valor en los \u00faltimos dos a\u00f1os, seg\u00fan un nuevo informe de Interbrand , que tambi\u00e9n pone de relieve el impacto de la globalizaci\u00f3n. En general, la consultora manifest\u00f3 que el 60 [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[183,218],"class_list":{"0":"post-1543","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-noticias-del-sector","7":"tag-interbrand","8":"tag-marca"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las mejores marcas espa\u00f1olas 2013<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/las-mejores-marcas-espanolas-2013\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las mejores marcas espa\u00f1olas 2013\" \/>\n<meta property=\"og:description\" content=\"Movistar sigue siendo la marca m\u00e1s valiosa espa\u00f1ola a pesar de que el negocio de las telecomunicaciones ha perdido casi un tercio de su valor en los \u00faltimos dos a\u00f1os, seg\u00fan un nuevo informe de Interbrand , que tambi\u00e9n pone de relieve el impacto de la globalizaci\u00f3n. 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