{"id":1539,"date":"2013-12-05T10:44:22","date_gmt":"2013-12-05T09:44:22","guid":{"rendered":"https:\/\/blog.uchceu.es\/direccion-empresas-marketing\/?p=1539"},"modified":"2017-11-28T17:51:54","modified_gmt":"2017-11-28T16:51:54","slug":"los-compradores-hispanos-lideran-el-online-en-usa","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/los-compradores-hispanos-lideran-el-online-en-usa\/","title":{"rendered":"Los compradores hispanos lideran el online en USA"},"content":{"rendered":"<p>Art\u00edculo traducido de warc.com<\/p>\n<p>NUEVA YORK : Los hispanos son significativamente m\u00e1s propensos a hacer compras online de lo que el consumidor promedio de los EE.UU , seg\u00fan un nuevo estudio que muestra tambi\u00e9n que son m\u00e1s receptivos a la publicidad m\u00f3vil.<\/p>\n<figure id=\"attachment_1540\" aria-describedby=\"caption-attachment-1540\" style=\"width: 260px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2013\/12\/compras-movil.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1540\" alt=\"foto de marketingdirecto.com\" src=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2013\/12\/compras-movil.jpg\" width=\"260\" height=\"260\" srcset=\"https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2013\/12\/compras-movil.jpg 260w, https:\/\/blog.uchceu.es\/marketing\/wp-content\/uploads\/sites\/29\/2013\/12\/compras-movil-140x140.jpg 140w\" sizes=\"auto, (max-width: 260px) 100vw, 260px\" \/><\/a><figcaption id=\"caption-attachment-1540\" class=\"wp-caption-text\">foto de marketingdirecto.com<\/figcaption><\/figure>\n<p>Experian Marketing Services analiz\u00f3 las visitas a los principales sitios web de 500 minoristas online seguidos por su servicio de medici\u00f3n de Hitwise entre junio y noviembre, y encontraron que la participaci\u00f3n en el total los adultos hispanos fue un 21% m\u00e1s alto que la poblaci\u00f3n en general.<\/p>\n<p>Adem\u00e1s, los hispanos que pose\u00edan smartphones eran dos veces m\u00e1s propensos que los no hispanos a recibir publicidad en sus tel\u00e9fonos. Tambi\u00e9n fueron 58 % m\u00e1s propensos a comprar productos que vieron anunciados esta manera. Tambi\u00e9n estaban m\u00e1s inclinados a utilizar su tel\u00e9fono m\u00f3vil para encontrar ofertas locales, siendo un 13% m\u00e1s probable que lo hagan .<\/p>\n<p>\u00abLos consumidores hispanos abrazan el concepto de consumidor &#8216; always-on&#8217; \u00ab, explic\u00f3 Heather Dougherty, director de investigaci\u00f3n de Experian Marketing Services . \u00abHay una gran oportunidad para los minoristas y los comerciantes para llegar a compradores hispanos que compran y para impulsar el compromiso, incluso las compras , en sus dispositivos m\u00f3viles \u00ab, agreg\u00f3<\/p>\n<p>Hay varias aplicaciones que los hispanos utilizan mucho m\u00e1s que la poblaci\u00f3n en general, incluyendo Walgreens ( 210 contra 100 para los no hispanos ), Ibotta ( 187 ) y Amazon Mobile ( 142 ).<\/p>\n<p>Una informaci\u00f3n muy curiosa y que parece que rompe con muchos estereotipos.<\/p>\n<p><strong><em>Data sourced from PR Newswire; additional content by Warc staff, 5 December 2013<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Art\u00edculo traducido de warc.com NUEVA YORK : Los hispanos son significativamente m\u00e1s propensos a hacer compras online de lo que el consumidor promedio de los EE.UU , seg\u00fan un nuevo estudio que muestra tambi\u00e9n que son m\u00e1s receptivos a la publicidad m\u00f3vil. Experian Marketing Services analiz\u00f3 las visitas a los principales sitios web de 500 [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":1540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[261],"class_list":{"0":"post-1539","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-del-sector","8":"tag-online"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los compradores hispanos lideran el online en USA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/los-compradores-hispanos-lideran-el-online-en-usa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los compradores hispanos lideran el online en USA\" \/>\n<meta property=\"og:description\" content=\"Art\u00edculo traducido de warc.com NUEVA YORK : Los hispanos son significativamente m\u00e1s propensos a hacer compras online de lo que el consumidor promedio de los EE.UU , seg\u00fan un nuevo estudio que muestra tambi\u00e9n que son m\u00e1s receptivos a la publicidad m\u00f3vil. 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