{"id":1447,"date":"2013-11-18T12:19:22","date_gmt":"2013-11-18T11:19:22","guid":{"rendered":"https:\/\/blog.uchceu.es\/direccion-empresas-marketing\/?p=1447"},"modified":"2017-11-28T17:22:31","modified_gmt":"2017-11-28T16:22:31","slug":"caso-practico-heineken","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/caso-practico-heineken\/","title":{"rendered":"Caso Pr\u00e1ctico: Heineken"},"content":{"rendered":"

\"logon\"<\/p>\n

Los alumnos de primero han comenzado su inmersi\u00f3n en nuestro m\u00e9todo del caso con la empresa\u00a0 Heineken, con una visita donde los alumnos han podido ver en primera persona el proceso de fabricaci\u00f3n, preguntar dudas sobre el funcionamiento de la empresa y conocer de primera mano la situaci\u00f3n del mercado cervecero desde el punto de vista de esta multinacional.<\/p>\n

\"la<\/p>\n

Heineken Espa\u00f1a S.A. es la heredera de una gran tradici\u00f3n cervecera espa\u00f1ola, con m\u00e1s de un siglo de experiencia empresarial. Tras la fusi\u00f3n en 2000 de Grupo Cruzcampo S.A. y S.A. El \u00c1guila, que dio origen a Heineken Espa\u00f1a S.A.. Es el inicio de una apasionante aventura empresarial que a\u00fana la tradici\u00f3n y la historia con una profunda pasi\u00f3n por la cerveza.<\/p>\n

\"fabricasimg3\"<\/p>\n

La planta de producci\u00f3n de Valencia Quart de Poblet dispone de una Gran L\u00ednea de barriles y tratamiento de agua por electrodi\u00e1lisis. Fue\u00a0Inaugurada en 1975 en Quart de Poblet, junto al aeropuerto de Manises, en sustituci\u00f3n de la antigua planta de El \u00c1guila de El Caba\u00f1al, que se encontraba en los l\u00edmites de la ciudad. Entre sus instalaciones destaca la l\u00ednea de envasado de barriles, inaugurada en 2007, y el tratamiento especial del agua por electrodi\u00e1lisis que permite obtener un agua de excepcional calidad.<\/p>\n

\n

\"la<\/a> \"la<\/a><\/h3>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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