{"id":1289,"date":"2013-06-26T10:30:07","date_gmt":"2013-06-26T08:30:07","guid":{"rendered":"https:\/\/blog.uchceu.es\/direccion-empresas-marketing\/?p=1289"},"modified":"2021-04-29T09:13:21","modified_gmt":"2021-04-29T07:13:21","slug":"diferente-o-destacable","status":"publish","type":"post","link":"https:\/\/blog.uchceu.es\/marketing\/diferente-o-destacable\/","title":{"rendered":"Diferente o Destacable * ?"},"content":{"rendered":"<p>Traducci\u00f3n del art\u00edculo de Seth Godin. Puedes ver el original en\u00a0<a title=\"Seth Godin\" href=\"https:\/\/seths.blog\/2013\/06\/different-or-remarkable\/\" target=\"_blank\" rel=\"noopener noreferrer\">pinchando aqu\u00ed<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.uchceu.es\/marketing\/diferente-o-destacable\/\" alt=\"\" width=\"300\" height=\"172\" \/>La diferenciaci\u00f3n por los marketinianos tiene una historia larga y obvia. Cuando ves la competencia existente, deduces: \u00abhay que diferenciarse\u00bb.<\/p>\n<p>Compra lo m\u00edo, yo puedo demostrar que es diferente.<\/p>\n<p>Ofrecen X, ofrezco Y. El suyo cuestan esto, el m\u00edo cuesta eso.<\/p>\n<p>El asunto es que la diferenciaci\u00f3n es ego\u00edsta. Es el acto de la comercializaci\u00f3n con un intenso inter\u00e9s en su segmento de mercado, por el qu\u00e9 deduces qu\u00e9 alguien deber\u00eda comprar mis cosas en vez de las de otros.<\/p>\n<p>La mayor\u00eda de los clientes, por supuesto, no tienen el mismo punto de vista ego\u00edsta del mercado, el mismo conocimiento obsesionado de caracter\u00edsticas y beneficios.<\/p>\n<p>La diferenciaci\u00f3n no es la vaca p\u00farpura. Esto es de hecho, una mala interpretaci\u00f3n intencionada de lo que he estado escribiendo, y por lo general de las personas que no lo han le\u00eddo mi libro la\u00a0vaca p\u00farpura<\/p>\n<p>Destacable no tiene nada que ver con el marketiniano. Destacable es a los ojos del consumidor, la persona que &#8216;comenta&#8217;. Si la gente habla de lo que est\u00e1s haciendo, es destacable, por definici\u00f3n.<\/p>\n<p>El objetivo, entonces, no es dibujar algunos gr\u00e1ficos de posicionamiento y de anunciar que ha diferenciado su producto. No, la oportunidad es para realmente crear algo que la gente elige para hablar, independientemente de lo que est\u00e1 haciendo la competencia.<\/p>\n<p>&nbsp;<\/p>\n<p>*La traducci\u00f3n de Remarkable puede ser Notable o Desatacable c\u00f3mo he considerado para este art\u00edculo. Puedes darme tu opini\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traducci\u00f3n del art\u00edculo de Seth Godin. Puedes ver el original en\u00a0pinchando aqu\u00ed. La diferenciaci\u00f3n por los marketinianos tiene una historia larga y obvia. Cuando ves la competencia existente, deduces: \u00abhay que diferenciarse\u00bb. Compra lo m\u00edo, yo puedo demostrar que es diferente. Ofrecen X, ofrezco Y. El suyo cuestan esto, el m\u00edo cuesta eso. El asunto [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":2398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[324],"class_list":{"0":"post-1289","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-del-sector","8":"tag-seth-godin"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Diferente o Destacable * ?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uchceu.es\/marketing\/diferente-o-destacable\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diferente o Destacable * ?\" \/>\n<meta property=\"og:description\" content=\"Traducci\u00f3n del art\u00edculo de Seth Godin. Puedes ver el original en\u00a0pinchando aqu\u00ed. La diferenciaci\u00f3n por los marketinianos tiene una historia larga y obvia. Cuando ves la competencia existente, deduces: \u00abhay que diferenciarse\u00bb. Compra lo m\u00edo, yo puedo demostrar que es diferente. Ofrecen X, ofrezco Y. El suyo cuestan esto, el m\u00edo cuesta eso. 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